新华社杭州７月３０日电（记者 黄深钢）沿海制造业大省浙江实施“品牌强省”战略，近几年从基层建立“品牌指导站”，初步形成全覆盖、多类型、联动发展格局，助推民营经济摆脱“转型升级难”。

    The xinhua news agency on July 30, hangzhou（Reporter HuangShen steel）Coastal manufacturing province zhejiang implementation“Brand strong province”strategy，In recent years, from the basic established“Brand ZhiDaoZhan”，Preliminary form all the coverage、multi-type、Linkage development pattern，Thrusting the private economy get rid of“Transformation and upgrading of difficult”。

    拥有“夹浦”品牌、主要养殖青虾、甲鱼等水产品的湖州夹浦太平桥特种水产专业合作社负责人许炳云说：“农民以前只知道把东西卖出去，谁知道要搞商标？”他告诉记者，经过注册品牌后，原来卖６０－８０元一斤的甲鱼，现在卖到了１５０－１８０元，２００７年整个合作社产值不到１００万，现在接近１０００万。

    have“Clip pu”brand、Main breeding shrimp、Turtle, the aquatic product huzhou clip pu taiping special aquatic product of professional cooperatives XuBingYun said：“Farmers only know before selling things out，Who knows to make trademark？”He told reporters，After registration after the brand，The original 60-80 yuan a sell jin turtle，Now sell in the 150-180 yuan，In 2007 the cooperative production value is less than 1 million，Now close to 10 million。

    浙江省工商局局长郑宇民给记者算了一笔账：从数量上看，浙江是商标总量大省，达到６７万件，光去年就注册１３万件。但跟全省８０万家企业、２００多万个体工商户的总量相比，也仅占２２％。“除去一些大企业注册多个商标，实际上大量市场主体仍没有自己的品牌，尤其是一产、三产。”

    Zhejiang industrial and commercial bureau chief ZhengYuMin give reporters calculate a bill：Look from the number，Zhejiang is total trademark province，Reaching 670000，Light is a registered 130000 last year。But with the 80 enterprise、More than 200 individual and industrial and commercial door than total，Make up only 22%。“Remove some big enterprise registered multiple trademark，In fact a large amount of market main body is still no brand，Especially social-fixed-asset、failing。”

    为改变长期处于国际产业链低端的不利局面，浙江省工商部门从５年前着手从基层建立“品牌指导站”，助推民营经济转型升级。

    For change in the long run, a low negative situation international industry chain，The ministry of commerce and industry of zhejiang province from five years ago from the grassroots level to establish“Brand ZhiDaoZhan”，Boost the transformation and upgrading of private economy。

    在位于绍兴的中国轻纺城，当地的品牌工作指导站与中国轻纺城市场知识产权保护促进中心、绍兴县中国轻纺城花样登记管理保护办公室等两家单位一起，共同隶属于中国轻纺城知识产权保护工作办公室内，形成一个集指导、创建、保护三位一体的品牌指导机构。

    Located in the shaoxing in China light textile city，Local brand ZhiDaoZhan and China textile city market promotion center of intellectual property protection、Shaoxing county China light textile city registration management pattern office protection two units together，Common is attached to China light textile city ipr protection work in the office，Form a set guidance、create、Protection of the trinity brand guide agencies。

    “轻纺城市场每年登记花样版权超过４５００件，占全省著作权登记数的一半以上，可以说品牌保护涉及轻纺城的生死存亡。”绍兴县工商局轻纺城分局副局长丁国平说，当地品牌指导站正积极构筑“版权＋商号＋商标”指导体系，助推中国轻纺城大品牌体系建设。

    “Textile city market each year more than 4500 pieces of copyright registration pattern，Accounting for more than half of the copyright registrations accounted，Can say brand protection about textile city life and death。”Shaoxing textile city industrial and commercial bureau deputy director of the bureau DingGuoPing said，Local brand ZhiDaoZhan is actively building“Copyright + + trademark firms”Guidance system，Thrusting China light textile city big brand system construction。

    浙江省工商局介绍，目前“品牌指导站”在地方党委政府的大力支持下，初步形成“以工商为主导、组建单位为依托、专人专职为基础，提供实用的品牌指导与服务的品牌指导站建设模式，并在实践中创造了以地方乡镇、农业集体经济组织、市场、行业等特色产业为依托的三种主要的指导站运作模式。

    Zhejiang industrial and commercial bureau is introduced，At present“Brand ZhiDaoZhan”In the local party committees under the support of the government，Preliminary form“To industry and commerce for the leading、Relying on a unit、The specialist full-time for the foundation，Provide practical guidance and service brand brand ZhiDaoZhan building mode，And in practice to create local towns、The agricultural collective economic organizations、market、Industry based on the characteristic such as industry of the three main ZhiDaoZhan operation mode。

    浙江工商部门去年出台了《关于在全省开展品牌指导站建设工作的实施意见》，提出品牌指导站基本覆盖所有经济强镇（乡），每个市有２－３家特色样板指导站，全省树立１０家示范指导站的目标。郑宇民说：“下一步，我们将进一步完善服务长效机制，激发企业主体意识，创造更好的品牌发展机制，为经济转型升级提供品牌的强大保障。”

    Zhejiang industry and Commerce Department issued last year《About the ZhiDaoZhan undertaken brand in the implementation of the construction of the opinion》，Puts forward basic covers all ZhiDaoZhan brand economic strong town（township），Every city has 2-three characteristics ZhiDaoZhan example，The set up 10 ZhiDaoZhan demonstration of the target。ZhengYuMin said：“The next step，We will further improve the service long-effect mechanism，Stimulate enterprise's main body consciousness，Create a better brand development mechanism，For the economic transformation and upgrading of the powerful guarantee to provide brand。”