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业内人士曝电视剧收视率造假:5000万进全国十强--亲稳网络舆情监控室
2012-08-19

  如今,似乎很多东西都可以作假,票房、排行榜、收视率……样样可以动手脚。日前,就有业内人士爆料,有机构称只要每年投入5000万元,就可以把电视剧收视率推进全国十强。

now,Seems to be a lot of things can be false,Box office、list、Ratings...Everything can be fudged。a,Have the personage inside course of study leaks,Have agency says as long as the investment of 50 million yuan each year,Can promote the national top 10 TV ratings。

  ■《大祠堂》出品人爆料 s《Big ancestral temple》Produced by kept

  8月1日晚,《大祠堂》出品人之一、中视丰德影视版权有限公司董事长王建锋爆料:有电视研究机构以合作推广名义来游说,称可以以推广费换取收视率,表示只要交钱就可轻而易举帮助电视剧拿到至少全国前10数据。

August 1 night,《Big ancestral temple》One of the、FengDe fail film copyright co., LTD., chairman of the board WangJianFeng leaks:Television research institutions in the name of promoting cooperation to lobby,Can be said to promote fee for ratings,Said that as long as make money can easily help TV drama to at least the national top 10 data。

  “《大祠堂》热播开始,就不断有电视研究机构要与我们合作以推广费换取收视率,而且会免费让你看到只要交钱就可以轻而易举地获得至少全国收视率前10强的数据。为什么我们还要把这样肮脏的数据作为标准呢?”王建峰写得义愤填膺,网友留言也痛批收视率造假。

“《Big ancestral temple》Hits start,Have been have TV research institutions to cooperate with us to promote fee for ratings,But also free to let you see as long as make money can easily receive at least the ratings of the top ten of the data。Why do we have to deliver such dirty data as standard?”WangJianFeng write outraged,Net friend message also pain rating of fraud。

  之后,王建锋还向媒体提供了那家提出和他们交易的电视研究机构给他的合同,“我站出来说这个事,完全是为了揭发虚假标准内幕,规范我们行业,就像假球害了足球,收视率继续作假,也会害了这个行业。”

after,WangJianFeng also to the media provides that put forward and they deal TV research institutions to his contract,“I came out and said that this matter,Is completely in order to expose false standard inside,Regulate our industry,Like soccer fraud caused great damage to the football,Ratings continue to give false,Also can kill the industry。”

  ■买卖合同明码实价 S business contract clear net

  王建锋仔细回忆当时的详情:前段时间,这家电视机构给他发来短信说可以买收视率,他认为收视率不可能被操纵就没有相信,那边向他承诺可以免费为《热播剧场》提高两天收视率,“果不其然,那边选的两天的收视率确实提高了,《热播剧场》平时在乌鲁木齐的收视率就0.4%左右,他们竟然做到1.14%。”王建锋希望揭发这里面的内幕,便故意要求他们把合同寄过来,发现合同上是按照价格区分的,“一天如果付1.6万,收视率保证上1,我每年只用投入5000万就可以做到全国前十强。”

WangJianFeng careful recall details:Some time ago,The TV institutions sent him the message say can buy ratings,He thinks that ratings could not be control is no believe,There to his acceptance may be free for《Hits theatre》Improve two days ratings,“Sure enough,There selected two days ratings did raise the,《Hits theatre》Usually in urumqi ratings is 0.4%,They should do it 1.14%。”WangJianFeng hope to expose the inside here,He deliberately asked them to send me a copy of the contract,Found that the contract is according to the price of the distinction between,“One day if you pay 16000,On 1 ratings guarantee,Every year I only spent 50 million can do the national the top ten。”

  那份合同上面明确写明“达到0.8%,每集剧的推广费用为3000元;如达到1.0%,每集剧的推广费用为4000元;达到1.4%及1.4%以上,每集剧的推广费用封顶为7000元。”

The contract clearly indicated above“Up to 0.8%,Each set drama promotion expenses for 3000 yuan;Such as 1.0%,Each set drama promotion expenses for 4000 yuan;Reached 1.4% and 1.4%,Each set drama promotion expenses capped for 7000 yuan。”

  但媒体试图联系这家“卖收视率”公司的联系人邓先生,未果。

But the media try to contact the“Sell ratings”The company's contact Mr. Deng,Not if really。

 

 ■收视率调查国标将面世 S ratings gb will be available

  众人热衷于痛批收视率造假的同时,王建锋的同事、公司发行总监赵丽,突然在微博上称要透露一个喜讯:“收视率调查国标将面世,整治行业造假。”《每日经济新闻》近日也报道,中国广播电视协会正在推动出台收视率调查行业的国家标准的制定活动,该国标目前处于征求意见稿阶段。索福瑞对于此次国标的出台,提供了不少资料。

All keen on pain group of audience rating fraud at the same time,WangJianFeng colleagues、The company issued ZhaoLi director,Suddenly in micro blog says to want to be revealed a good news:“Ratings gb will be available,Improvement industry misconducts。”《Daily economic news》Recently also reported,China broadcasting and television association is to promote the industry on ratings of the national standards activities,The national standard at present is in the draft stage。For the CSM gb come on stage,To provide a lot of information。

  2010年7月1日,《人民日报》刊登了《电视收视率发现造假行为》消息,首次揭露了收视率样本户正被个别地方卫视“收买”的事实。由于外地卫视在该地区的收视率并不高,当地研究机构认为,一家卫视全天的收视率常态,约在0.2至0.3之间。

On July 1, 2010,《People's Daily》published《TV ratings found cheating behavior》news,For the first time revealed ratings sample households are individual local TV“buy”fact。Because foreign TV in the area the ratings is not high,Local research institutes think,A TV all day long ratings normal,About between 0.2 and 0.3。


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