新华社北京７月２７日电（记者吴雨、王文帅）中国保监会２７日通报，上半年监管部门累计对１５家保险公司的２９家分支机构实施了行政处罚，合计罚款２５２．５万元。下半年保监会将继续出重拳治理销售误导，曝光一批公司，查处一批高管。

    Beijing, July 27-（Reporter WuYu、WangWenShuai）The circ 27 bulletin，The supervision department in the first half of total 15 home insurance company 29 branches implement the administrative penalty，Total fine of $2.525 million。The second half of circ will continue to punch out misleading sales management，A group of exposure，Investigate and deal with a group of executives。

    保监会通报数据显示，上半年，各保监局检查各级保险机构１９５家次，对４０名相关责任人处以警告、罚款，合计罚款５５．８万元，其中，对总公司罚款９０万元，处罚总公司高管１人，省级分公司高管４人。各人身险公司也依照内部管理规定处罚各类销售人员４万余人次，并对３９７名中支以上层级的高管进行了责任追究。

    Report by the figures show，In the first half，All the bureau check insurance institutions at various levels of 195 times，40 the relevant responsible persons to be given a warning、fines，Total fine of $558000，Among them，The head office of a fine of $900000，Company executives punishment 1 person，Provincial branch executives four people。The RenShenXian company also shall be punished in accordance with the internal management of all kinds of sales personnel more than 40000 people，And the 397 branch above the levels of executive responsibility。

    保监会副主席陈文辉表示，尽管上半年治理工作取得了阶段性成效，但当前治理销售误导工作的任务仍然十分艰巨。部分公司对治理销售误导采取抵触、观望情绪，对治理的长期性和艰巨性估计不足，存在畏难情绪；银保、电销渠道的销售误导风险隐患突出，需要重点治理；保险消费者的维权意识不断提升，对治理销售误导工作提出了更高的要求。

    The vice President said U.K. circ，Although control work in the first half made staggered results，But the current management of misleading sales work the task is still arduous。Part of management company sales misleading take resistance、Wait-and-see mood，For the long-term nature of the management and difficulty of estimate shortage，Regarding existing emotional；Silver the、Electricity pin selling misleading risk potential outstanding，Needs key management；Insurance consumer rights consciousness the rise，Sales of governance misleading work put forward higher request。

    他特别指出，目前销售误导在一些领域出现的新变化值得关注，比如保险销售人员夸大保单收益、宣称收益免税、利用发送短信进行销售误导等，这些问题必须解决在萌芽中。

    He notes that，At present in some misleading sales in the domain of is worth to pay close attention to the new changes，Such as insurance sales staff to exaggerate the policy gains、Declared income tax exemption、Use to send a text message to misleading sales etc，These problems must be solved in the bud。

    “今年保监会治理销售误导绝不是走过场，绝不是表面上说说而已，而是要动真格，出重拳。”陈文辉强调，下半年，保监会将加快出台人身保险销售误导行为认定规则、人身保险公司销售误导责任追究指导意见等政策，并以现场检查为主继续保持打击的高压态势，加大处罚力度，对查实的各类问题都要责任追究到人。

    “This year the is not misleading sales management circ ZouGuoChang，Never say it is on the surface，But to actually，Punch out。”U.K. emphasize，The second half，Circ will speed up on personal insurance sales misguided action that rules、Personal insurance company sale misleading guidance policy responsibility, etc，And to give priority to continue to keep the field inspection of high pressure situation blow，Increase punishment，For all kinds of issues are concluded the responsibility to the people。

    此外，保监会将充分借助媒体和舆论的监督力量，组织明察暗访，将问题暴露在阳光下，督促各公司强化对销售误导治理的主体责任；与此同时，开展综合治理销售误导效果评价工作，对各公司治理的成效进行排名通报，敦促其加强整改。

    In addition，Circ by the media and public opinion will be full of supervision and power，Organization has publicly and privately，Will question exposure to the sun，Urge the company to strengthen the management responsibility misleading sales；At the same time，Carry out comprehensive treatment effect evaluation of misleading sales work，On the corporate governance ranking results report，Urged it to strengthen the improvement。