7月12日，人民日报针对“北京地王”刊发评论指出：房企炒作地王误导预期推高房价。

July 12,，People's Daily for“Beijing royal”Comments point; the：Room enterprises hype royal misleading expected high prices push。

　　北京万柳地块竞拍7月10日进行。不出业内预期，这个地块最终以上限成交，成为了新的地王。

Beijing wanliu land auctions on 10 July。Don't expect the industry，This plot eventually above limit clinch a deal，To become the new king。

　　虽然这块地王与以往不同，限定土地竞拍上限、配建保障房等要求都约束了土地价格无限上涨，但在楼市回暖的种种论调下，“地王”二字还是极大地挑动了公众的神经。

Although the royal differs from the past，Limited land auctions upper limit、PeiJian security requirements such as room of all the land prices rising infinite constraints，But in the property market warms up in the various arguments，“royal”Two words or greatly stirred up nerve of the public。

　　实际上，最近关于地王的提法并不罕见，但是，对于这些地王并不能一概而论。对于土地价格与价值相差不远、对整体房价带动效应不大的所谓地王，只是土地市场的正常表现，不必过多解读，更不必过度担忧。

In fact，Lately about the formulation of star is not uncommon，but，For these royal and cannot treat as the same。For the land price and value are not、For the whole house prices driving effects of the star is called，Just of land market of normal performance，Don't have too much reading，More don't have to worry too much。

　　需要强调的是，商品房也是商品，没有永远上涨的商品才是合理的市场逻辑。具体在楼市中，2009年、2010年产生的地王，并没都成为了楼王。事实上，因为土地价格高昂，楼市遇冷而夭折的地王也不鲜见。

Need to be emphasized，Commodity house is also a commodity，No forever rising commodity is reasonable market logic。The housing of concrete，2009 years、2010 the royal produced，And not all became king of building。In fact，Because of the high price of land，Housing encounter cold and die young star of not rarely seen。

　　在当下的环境中，可怕的是借“土地回暖”的势头，一些房企加大土地投机的力度，媒体自觉不自觉炒作地王，给地王打上楼王的标签，插上楼王的翅膀，误导消费预期，从而推高房地产价格，影响调控大局。

In the current environment，Terrible through“Land warmed”momentum，Some room enterprises increase the strength of land speculation，The media hype you consciously or unconsciously，You play upstairs to the king's label，In the wings of the king went upstairs，Mislead the consumer expectations，To push the high real estate prices，Affect overall control。

　　不给地王插上楼王的翅膀，一方面，需要媒体加强责任意识。尤其是在“房地产市场信息比较混乱，市场对房价走势的预期出现一些变化，群众普遍担心房价反弹”的当下，不要拿个别地王价格与当下楼市进行简单对照。毕竟，土地变高楼，有一段时间周期；地王和楼王，也不能完全画上等号。

Don't give up the wings of the king in royal，On the one hand，Need to strengthen media responsibility consciousness。Especially in“The real estate market information chaos，The market prices of the trend is expected to appear some changes，The widespread concern about house prices rebound”Right now，Don't take the property market price and individual royal simple controls。After all，Land become tall buildings，There was a time period；Royal and floor wang，Can not be completely picture of equality。

　　另一方面，需要进一步遏制土地市场的投机行为，调整房地产开发结构。对个别“楼王企业”，专注于“重点城市”高端地产，频频拿下地王，各地政府在调控时应该有所侧重。

On the other hand，Need further curb land market speculation，Real estate development structure adjustment。For individual“Floor wang enterprise”，Focus on“Major cities”High-end real estate，Frequently star scored，Governments around the world in the regulation should has the stress。

　　防止错误信息干扰楼市，请从别让人们产生“楼王拿地王，地王将变成新楼王”的联想开始。据人民日报

To prevent false information interference in the sector，Please don't let people from production“Floor wang take you，You will become a new king”Association began to。According to People's Daily