文化领域向民间资本全面开放 Culture sector to private capital comprehensive open
——解读民间资本进入文化领域政策看点 -comprehend nongovernmental capital into the cultural field policy attraction

    新华社北京７月３１日电（记者徐硙）文化部近日发布《关于鼓励和引导民间资本进入文化领域的实施意见》，作为民间资本进入较早的文化领域，意见首次提出文化领域全面向民间资本开放，并明确提出国有和民营一视同仁。

    Beijing, July 31 dec（Reporter xu 硙）Ministry of culture) recently released《For encouraging and guiding non-governmental capital into the field of culture implementation opinion》，As a folk capital into earlier in the cultural field，Opinion first put forward comprehensive cultural field to private capital to open，And clearly put the state-owned and private alike。

    文化部文化产业司司长刘玉珠表示，《意见》拓宽了民间资本可以进入的领域范围，系统梳理了对民营企业的政策，为民间资本进入文化领域创造了良好的政策环境，民间资本投入文化领域建设大有可为。

    Ministry of culture culture industry company priests LiuYuZhu said，《opinion》To broaden the folk capital can enter the field range，The system of private enterprise to comb the policy，For private capital into the cultural field to create a good policy environment，Folk capital investment culture construction field bright prospects。

    文化领域全面向民间资本放开 Cultural field comprehensively to let go of private capital

    文化领域是向民间资本开放较早的领域，截至２０１０年，全国共有民营文艺表演团体近７０００家，民营电视节目制作企业２８００余家，民营电影制片发行公司近４００家，全国民营出版物连锁经营企业８家，民营出版物发行企业１１万个。

    Cultural field to private capital is open earlier field，By the end of 2010，China had private cultural and artistic performance groups nearly 7000，Private television program manufacture enterprise more than 2800，Private movie production distribution companies nearly 400，The national private publications chain enterprises 8 home，Private publications issued 110000 enterprises。

    但是，公共文化服务和非物质文化遗产保护两个领域之前均未向民资放开。国家文化发展国际战略研究院常务副院长李嘉珊表示，《意见》的一个突出特点是把文化领域全面向民间资本开放。不论是公益性的文化事业，还是经营性的文化产业，不论是院团改制，还是对外文化交流，民间资本都可以有序参与。

    but，Public cultural services and intangible cultural heritage protection two areas were not to let go of what was before。National culture development strategy research institute international standing vice President LiJiaShan said，《opinion》One prominent feature of the cultural field is comprehensively to private capital to open。Whether the culture of public welfare undertakings，Or business culture industry，Whether restructuring result，Or cultural communication，Folk capital can be ordered to participate。

    《意见》首次明确：鼓励民间资本参与国有文艺院团转企改制、鼓励民间资本参与公共文化服务体系建设、鼓励民间资本投资文化产业发展、鼓励民间资本投入非物质文化遗产传承保护、鼓励民间资本积极参与对外文化交流和文化贸易。

    《opinion》First clear：Encourage private capital involving state-owned enterprise restructuring and turn a result、Encourage private capital to participate in public cultural service system construction、Encourage private capital investment culture industry development、Encourage private capital investment intangible cultural heritage heritage protection、Encourage private capital actively participate in foreign cultural exchanges and the cultural trade。

    “可以说，《意见》的出台，进一步拓宽了民间资本可以进入到文化领域的范围，具有很高的‘含金量’。”刘玉珠说。

    “Can say，《opinion》Come on stage，To further broaden the folk capital be able to enter the field of culture range，Has the very high‘value’。”LiuYuZhu said。

    对国有文化企业和民营文化企业一视同仁 State-owned enterprises and private culture to culture enterprise alike

    《意见》明确规定，对民营文化企业在立项审批、投资核准、项目招投标、政府采购、评比表彰、申请专项资金、享受税收优惠、申报国家级文化产业示范园区和国家文化产业示范基地等方面，要与国有文化企业一视同仁，不得对民营文化单位设置任何附加条件、标准和程序。

    《opinion》Specific provision，The private enterprise culture in project for examination and approval、Investment approval、Project bidding、The government procurement、Comparison for、Apply for the special funds、Enjoy preferential tax、Declare state-level cultural demonstration park and national demonstration base of the cultural industry, etc，And the state-owned enterprise culture to alike，Not to set any additional unit private culture conditions、Standards and procedures。

    上海社会科学院研究员巫志南认为，这一规定，标志着多元主体进入文化领域的合法性和正规化，政策走向从一般性号召进入到实质性推动的阶段。

    The Shanghai academy of social sciences, researchers WuZhiNa think，The regulations，Marks the multiple subject into the field of culture and regularization legitimacy，Policy from general called on to push into substantial stage。

    刘玉珠表示，文件在诸多方面涉及对民营企业一视同仁的政策，这也是文化部第一次对民营文化企业的相关政策进行系统性梳理，今后一定会按照《意见》切实落实，不会厚此薄彼，将政策踏踏实实地落到实处。

    LiuYuZhu said，Files in many aspects of private enterprises involve equal policy，This is the first time the ministry of culture of the private enterprise culture policies systemic comb，According to the future will be《opinion》Earnestly implement，Will not discriminate between，Will meet all policy into effect。

    同时，《意见》还规定，支持民营文化企业、民办机构及民间文化团体人才队伍建设，在评定职称、参与培训、申报项目、表彰奖励等方面与国有文化单位同等对待，带动民间文化人才参与文化建设的积极性。

    At the same time，《opinion》Also provides，Support private enterprise culture、Private institutions and folk cultural groups of qualified personnel，In judging the title、To participate in training、Application projects、Award with state-owned culture unit treated equally，Drive the folk culture of the culture construction of talent in enthusiasm。

    多措并举促民间资本更好发展 We should promote private capital and better development

    中国传媒大学文化产业研究院齐勇锋研究员认为，对于民间资本进入文化领域，最重要的是为民营企业创造公平公正公开的市场环境。随着文化产业的快速发展和相关政策的积极扶持，各类资本对文化产业的投资一直保持很高热情，但在公共资源享有、政府规划引导等方面还存在一定障碍。

    The communication university of China institute of cultural industry JiYong feng researchers think，For private capital into in the cultural field，The most important is for private enterprises create a fair justice public market environment。With the rapid development of the cultural industry and relevant policy support，All kinds of capital on the culture industry investment keep high enthusiasm，But in public resources enjoy、The government planning guide there must be obstacles。

    因此，《意见》就加强对民间资本进入文化领域的指导和规范管理提出了具体要求，如加快建立和完善管理制度和征信体系，综合运用政策指导、资质认定、业务培训、监督检查等措施；加强文化行业协会、商会、学会、联盟等行业自律组织建设，充分发挥其为民间资本进入文化领域提供法律、政策、咨询、财务、管理和市场信息等服务的积极作用等。

    so，《opinion》Will strengthen on private capital into the field of culture guide and regulate management puts forward specific requirements，Such as establish and improve the management system and credit reporting system，Comprehensive policy guidance、aptitude、Business training、Supervision and inspection measures；Strengthen the cultural industry association、Chamber of commerce、Learn to、Alliance, as the self-discipline of the organization construction，Give full play to its private capital into the cultural field to provide legal、policy、consulting、financial、Management and market information and other services such as the positive role。

    同时，为了推动民间资本更好、更健康、更有序地发展，《意见》明确提出，要加强对民间资本进入文化领域现状、发展趋势的监测和分析，把握民间资本进入文化领域的动态。今后，文化部将适时修订《文化部文化产业投资指导目录》，合理引导民间投资者正确判断形势，减少盲目投资。

    At the same time，In order to promote private capital better、More health、More orderly development，《opinion》Clearly put，To strengthen the folk capital into cultural field the status quo、The development trend of the monitoring and analysis，Grasp the folk capital into the field of culture dynamic。In the future，Culture ministry will make revisions《Ministry of culture culture industry investment guide directory》，Reasonable guide folk investors right judgment situation，Reduce blind investment。

    刘玉珠表示，在各级财政加大对文化支持的同时，将投入更大的力气，利用社会力量促进文化的大发展大繁荣，希望民营企业能更多地进入到文化的各个领域中，为百姓提供更多更加丰富多彩的文化生活。 

    LiuYuZhu said，At all levels for finance in increasing to cultural support at the same time，Will spend more effort，The use of social resources to promote greater development and prosperity of culture，Hope more access to private enterprise to the culture each domain，To provide more people more rich and colorful cultural life。