新华社北京８月１９日电（记者邹伟）按照公安部统一部署，全国公安边检机关和出入境管理部门１９日在２００多个大中城市同步开展中国边检服务品牌推介活动，边检服务品牌形象“天天”正式亮相，将于近期在全国各对外开放口岸统一启用。

    Beijing, aug. 19 (Reuters)（Reporter ZouWei）According to the ministry of public security unified deployment，The national public security frontier inspection authorities and the exit-entry administration department 19 in more than 200 large and medium-sized cities synchronous development China frontier inspection service brand promotion activities，The immigration service brand image“Every day”Officially unveiled，Will, in the near future, in the whole nation each foreign opening port opening unity。

    品牌形象“天天”采用拟人化的现代卡通元素设计，其盾形造型体现了边检机关的公安职业属性，光环型头冠寓意阳光国门、阳光服务；橘黄色的主色调、微笑的表情和张开的双手传递着中国边检机关对服务对象的热情和友好；问候语“你好”，向国际社会、广大出入境人员发出诚挚问候。

    Brand image“Every day”The personification of modern cartoon design elements，Its peltate model embodies the frontier inspection organ of the professional property of public security，Aura type crown moral sunshine abroad、Sunshine service；The mass-tone attune of the orange、Smiling expression and open hands pass the Chinese frontier inspection authority to the service object the enthusiasm and friendliness；greetings“hello”，To the international community、The entry-exit personnel send sincere greetings。

    公安部出入境管理局负责人介绍，中国边检服务品牌的核心价值是友好、高效、专业，定位为“中国边检 阳光国门”。这体现了公安工作的基本属性和边检工作的服务理念、职业特色，表达了公安边检机关致力于打造优秀行政执法队伍和文明国家窗口，更好地为人民群众和经济社会发展服务，以开放姿态接受社会和群众监督的诚意和决心。

    The ministry of public security administration of entry and exit controller introduces，China frontier inspection service brand core value is friendly、efficient、professional，Positioning for“China frontier inspection sunshine abroad”。This reflects the basic attribute of public security work and the frontier inspection work service concept、Professional characteristics,，Expressed public security frontier inspection authority is committed to creating excellent administrative law enforcement team and civilization window，Better for the people and the economic and social development services，With an open attitude to accept social and the supervision of the masses of the sincerity and determination。

    该负责人介绍，此次在全国组织开展服务品牌推介活动，是公安边检机关从对外开放口岸走向公众，通过与人民群众面对面互动交流，介绍边检机关工作职责、服务理念和服务承诺，宣传普及边检常识，主动接受全社会评价和监督的一次有益尝试。

    The chief introduction，The organization carries out in the national service brand promotion activities，Is the public security frontier inspection authority from opening port to the public，Through interactive with the people face to face，Introduce the immigration authorities responsibilities、Service concept and service commitments，Publicity and popularization frontier inspection common sense，The initiative to accept the whole society evaluation and supervision of a beneficial attempt。

    中国边检是国家设立在对外开放口岸的重要执法力量，担负着维护国家主权、安全和社会秩序，管理人员和交通运输工具出入国境、边境的重要职责。目前，我国在各对外开放口岸共设立２７０余个出入境边防检查站。随着改革开放的不断深入，我国对外交往日益扩大。２０１１年，边检机关检查出入境人员和交通运输工具数量与１９７８年相比，分别增长７０多倍和２００多倍，边检工作在便利国际往来、促进对外交流、服务人民群众等方面发挥着越来越重要的作用。

    China is a country frontier inspection station set up in foreign opening port of important law enforcement power，Responsible for the maintenance of national sovereignty、Safety and social order，Management personnel and transportation tool in and out of the frontier、The important functions of the border。At present，Our country in the open ports set up a total of more than 270 entry-exit frontier inspection station。With the further reform and opening，China's foreign exchanges increasingly expanding。In 2011,，The immigration authorities inspection entry-exit personnel and traffic transportation quantity compared with 1978，Growth respectively as much as 70 times more and more than 200 times，Frontier inspection work in convenient international exchanges、Promote foreign exchanges、Service people are playing a more and more important role。