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白酒企业炮轰国酒茅台 古井贡酒表支持--亲稳舆论引导监测室
2012-08-09

  据经济之声《天下公司》报道,贵州茅台申请“国酒茅台”注册商标通过初审一事公开以后,立刻引起酒业同行的强烈不满。五粮液、西凤酒已经表示抗议。山西汾酒、河南杜康则先后向国家工商总局商标局递交了商标异议申请书,河南杜康还发表公开信,说茅台缺乏成为“国酒”的理由。

According to the sound of economic《All the company》report,Guizhou maotai application“Maotai wine”The registered trademark through the first trial after publicly,Immediately caused the wine industry peer strong dissatisfaction。Wu liang ye、XiFengJiu has said a protest。Shanxi fenjiu、Henan du kang is respectively to the state administration of industry and commerce have submitted the application to the trademark office trademark opposition,Henan du kang also published open letter,Lack of become maotai said“wine”reason。

  汾酒集团在商标异议申请书中指出,“国酒茅台”商标通过初审违反了国家工商行政管理总局发布的《含“中国”及首字为“国”字商标的审查审理标准》的有关规定。山西汾酒集团文化中心主任柳静安说,“国字头”是不允许申请商标注册的:

Fenjiu group in in the application for trademark opposition said,“Maotai wine”Trademark through the first trial violated the country issued by the state administration for industry and commerce《contain“China”And 2 for“countries”Word of the trademark review trial standards》Relevant provisions of the。Shanxi fenjiu group cultural center director liu jing an said,“Kingdom"”Are not allowed to apply for the registration of a trademark:

  柳静安:国家工商总局有一个国字头商标的审查审理标准,国字头是不允许作为商标申请注册的。不少酒厂也跟我沟通,对于违法的事大家还是一致反对的,如果要是能够注册,那肯定就是按法律规定继续往下走。

Liu jing an:State administration of industry and commerce have a kingdom "trademark review trial standards,Countries "are not allowed to apply for registration as a trademark。Many brewery also communicate with me,For illegal everyone still disagree,If if can register,It would definitely be legally continue to go down。

  柳静安还表示,把国酒商标单独授予茅台,对其他的白酒企业不公平:

Liu jing an also said,The national trademark awarded maotai alone,To the rest of the liquor enterprise is not fair:

  柳静安:从49年以后一共举办过五次啤酒会,白酒会,现在已经有17个白酒被评为国家名酒,国酒的专用权给了单独的1家,对其他16家都是不公平。

Liu jing an:49 years after from total held for five times beer can,Liquor will,Now have 17 a liquor was named as national liquor,The national wine to the exclusive right to the separate home 1,For other's 16 is unfair。

  河南杜康酒业公司在公开信中发问说:“一个绝大多数国民一辈子都不曾品尝过的白酒,如何能够称得上是‘国酒’?市场上茅台假酒横行,这种假酒充斥市场,消费者真假难辨的局面,如何支撑茅台成为‘国酒’?” 杜康控股销售公司总经理苗国军认为,茅台申请“国酒”商标没有依据:

Henan du kang wine company in the open letter asking questions said:“A most national life never tasted white wine,How can be called‘wine’?The market maotai false wine horizontal line,The market is flooded with false wine,Consumers true and false of failure situation,How to support maotai become‘wine’?” Du kang holding company general manager MiaoGuoJun think sales,Maotai application“wine”Trademark no basis for:

  苗国军:它的依据是没有的,因为中国的白酒文化有几千年的历史,茅台也只有几百年的历史,最近10年、20年才发展起来,茅台其实说自己是国酒,我觉得这个"国"名不副实。

MiaoGuoJun:It is the basis of no,Because of Chinese liquor culture for thousands of years,"Only a few hundred years of history also,In recent 10 years、20 years to developed,Maotai actually said he is the national wine,I think this"countries"Given the。

  据了解,现在市场上,五粮液有“国五液”、西凤有“国典凤香西凤酒”、汾酒有“国藏汾酒”、泸州老窖有“国窖1573”,苗国军说,“国酒茅台”的商标如果真的注册成功,将会伤害整个行业,其他很多白酒的品牌都会涉嫌侵权:

According to understand,Now in the market,Wu liang ye have“Countries five liquid”、The west has“The XiFengJiu Canon countries incense”、Fenjiu have“Countries hidden fenjiu”、Luzhou old cellar have“National pit 1573”,MiaoGuoJun said,“Maotai wine”Trademark if really register,Will hurt the industry,Many other liquor brand will be suspect:

  苗国军:如果他一旦要是商标申请下来,这种地位与它的价格和销售的提升都有很大的帮助。第二个是对行业的其他很多品牌都有很大的影响,像汾酒、泸州老窖的国窖1573,西凤的国典凤香都是有国字号的,很有可能这些产品的商标在使用过程当中,都会认为是侵权。

MiaoGuoJun:If he once if trademark application down,The status and its price and the sales promotion has a lot of help。The second is to many other industry brands has very big effect,Like fenjiu、The kingdom of luzhou old cellar pits 1573,The west of the country XiangDou is a GuoZiHao Canon,Very likely these products in the use of the trademark process,Will think is infringement。

  今天上午9点,第六届中国品牌节在北京人民大会堂开幕,众多的酒类企业都参与这次活动。经济之声记者唐明采访了山西汾酒集团董事长李秋喜,李秋喜表示,他不理解为什么“国酒茅台”商标申请能够通过初审。

At nine this morning,The sixth China brand festival in Beijing's great hall of the people open,Many of the alcohol in the enterprise the activity。The sound of economic reporters interviewed tang clear shanxi fenjiu group chairman LiQiuXi,LiQiuXi said,He doesn't understand why“Maotai wine”Trademark application can through the first trial。

  白酒专家铁犁表示,“国酒”是对一个白酒群体的称呼,不该被任何一个酒企所独占,否则,对其他酒厂就不公平。而且,茅台无论以价格还是市场需求度来看,都不需要通过成为“国酒”来提升其品牌。他认为,现在众多白酒企业对此事表达了质疑,所以茅台最终加冕“国酒”的可能性很小。

Liquor-making expert iron plows said,“wine”For a liquor group is the call,Shouldn't be any a wine enterprises exclusively,otherwise,For other brewery is not fair。and,Maotai whether in the price is the market demand degrees and see,Don't need through the become“wine”To enhance its brand。He thinks,Now many enterprise to express the liquor questioned,So maotai finally crowned“wine”The possibility of a small。

  不过,非常有意思的是,在今天的第六届中国品牌节上,安徽古井贡酒股份有限公司总经理梁金辉却力排众议,对茅台申请“国酒”商标表示坚决支持:

but,Very interesting,In today's the sixth China brand's day,Anhui gujing gongjiu Co., LTD LiangJinHui general manager but LiPaiZhongYi,Application of maotai“wine”Trademark expressed strong support for:

  梁金辉:茅台如用国字无可争议,作为国酒我们也支持,毕竟他作为行业的领头羊,作为国酒的代表,他不仅仅代表茅台,而且代表整个中国白酒,我认为国家工商管理局这个决策是对的,作为这个行业我们应该支持,别人的观点我觉得无可厚非。但对于整个的行业内应该相互支持,维护这个民族品牌,应该是大家相互的抱团取暖,古井贡酒是不是国酒?我们是中国的第一贡品。大家没有必要在这个概念上去争执,应该站在民族的利益上,中国酒类的发展上来看待这个问题。

LiangJinHui:"With countries such as word indisputable,As the national wine we also support,After all, he as an industry leader,As the representative of the national spirit,He's not maotai,And represent the entire Chinese liquor,I think the state administration of industry and commerce is the decision to,As the industry we should support,The views of others I feel understandable。But for the entire industry within should support each other,Maintain the national brand,Should be everybody mutual BaoTuan heating,Gujing gongjiu is the national wine?We are the first a tribute。It is not necessary in this concept up in dispute,Should stand in the interests of the nation,The development of Chinese wine come look at the issue。

  据了解,2001年至2010年间,贵州茅台曾先后9次以“国酒茅台”字样申请注册商标,共有5次被商标局直接驳回。虽然这次茅台因为“国酒”商标通过初审而遭到排山倒海式的围攻,但是也不乏支持者,所以它最终能否获得“国酒”商标还存在变数。

According to understand,Between 2001 and 2010,Guizhou maotai once successively in nine times“Maotai wine”"To apply for registration of a trademark,There are 5 times by the trademark office rejected outright。Although the maotai because“wine”Trademark through the first trial was overpowering the siege of type,But also have supporters,So it can eventually get“wine”Trademark there are variables。


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