新京报讯 （记者李静）贵州茅台(600519,股吧)申请“国酒茅台(600519,股吧)”商标初审通过后，遭到了山西汾酒(600809,股吧)、河南杜康等多家白酒企业的集体反对。继山西汾酒首先发出反对声音后，河南杜康昨日也发出公开信，称茅台缺乏成为“国酒”的理由。

The Beijing news- （Reporter li）Guizhou maotai(600519,Shares it)application“Maotai wine(600519,Shares it)”After preliminary examination through the trademark，By the shanxi fenjiu(600809,Shares it)、Henan du kang and a number of liquor of collective enterprise against。The shanxi fenjiu first out against the noise，Henan du kang also sends out a letter yesterday，Lack of become maotai says“wine”reason。

　

　河南杜康发公开信反对 Henan du kang hair against open letter

　　继前日山西汾酒第一个站出来以行动阻击茅台申请国酒商标，向国家商标局递交商标异议申请书之后。昨日河南杜康发布公开信，反对“国酒茅台”申请商标，建议国家商标局慎重考虑是否准许该商标注册。

After the first one to stand out in shanxi fenjiu third maotai wine trademark application for action，The state trademark trademark opposition to submit after application。Henan du kang release open letter yesterday，against“Maotai wine”Applications for trademark，Suggest the state trademark consider very carefully whether to allow the trademark registration。

　　据悉，国家工商总局官网7月20日公布的商标初审公告显示，贵州茅台申请的4个“国酒茅台”商标通过初审，申请日期为2010年6月9日。根据《商标法》规定，贵州茅台要想最终拿下“国酒茅台”商标，还需经过3个月公示期。公示期间，任何个人和企业都可向商标局提出异议。

It is reported，Official state administration of industry and commerce on July 20, the trademark of the announcement released preliminary examination，Guizhou maotai application of four“Maotai wine”Trademark through the first trial，The date of application on June 9, 2010。According to《Trademark law》provisions，Guizhou maotai to finally win“Maotai wine”trademark，Still need after 3 months fair show period。During public，Any individual or enterprise can be raised any objection to the trademark bureau。

　　河南杜康昨日表示，如果确实要出现官方认可的“国酒”，这应具有悠久、厚重的历史文化底蕴，才能与中国悠久的历史文化相互匹配。“茅台可以文献明确追述的历史不过一二百年，相比杜康、汾酒、西凤等远远不及。”

Henan du kang said yesterday，If you want to appear accredited“wine”，This should have long history、Strong historical culture，Can China's long history and culture matching each other。“Maotai can clear the history of literature lies only one thousand two hundred years，Du kang compared、fenjiu、The west, far more。”

　　此外，河南杜康称，茅台的高价使绝大多数人喝不起。“一个绝大多数国民一辈子都不曾品尝过的白酒，如何能够称得上是"国酒"？”

In addition，Henan du kang said，Maotai of high prices make most people can't afford to drink。“A most national life never tasted white wine，How can be called"wine"？”

　　河南杜康还认为，如果茅台被授予“国酒茅台”商标，对于其他数以万计的白酒生产企业来说，是一种不公平竞争，违反了国家颁布实施的《反不正当竞争法》。

Henan du kang also thought，If maotai is granted“Maotai wine”trademark，For other tens of thousands of liquor production enterprise for example，Is a kind of unfair competition，Violation of the state enacted《Anti-unfair competition law》。

　

　白酒企业抱团抵制 Liquor enterprise BaoTuan boycott

　　继前日汾酒集团第一个站出来公开阻击茅台申请国酒商标后，昨日汾酒集团文化发展研究中心主任柳静安再次表示，目前集团正在联系其他酒企，一起抵制此事，已有数家企业观点相同。

After the first one to stand out publicly fenjiu group stopped after the national wine trademark application "，Yesterday fenjiu group culture development research center director liu jing an said again，At present group is linked to other wine enterprises，Boycott it together，Already several enterprise view the same。

　　有白酒企业负责人昨日表示，山西汾酒、河南杜康、五粮液(000858,股吧)等多家白酒企业对于茅台申请国酒的反对已达成了共识。

A liquor enterprise controller said yesterday，Shanxi fenjiu、Henan du kang、Wu liang ye(000858,Shares it)And a number of liquor to apply for the national enterprise maotai against has reached an agreement。

　　

茅台未回应 Maotai has not responded

　　昨日记者就多家白酒企业的质疑致电茅台酒股份公司副总经理杜光义，其表示一直在开会，无法接受记者的采访，而对记者随后发去的短信截至发稿也未得到回复。此外，记者昨日拨打茅台多名高管电话，电话无人接听或在得知记者来意后挂断电话。

Yesterday is much home reporter questioning of the call maotai liquor enterprise Co. DuGuangYi deputy general manager，It has been said in a meeting，Can't accept reporter's interview，And for the message sent reporter then drawn by also had received no reply。In addition，Reporters yesterday of phone call maotai executives，No one answer the phone or in that brief reporters after hang up the phone。

　　面对众多白酒企业的质疑声，记者昨日拨打国家商标局综合处及宣传科，但宣传科电话一直无人接听。

Face numerous questions over the liquor enterprises，Reporters yesterday the state trademark and XuanChuanKe call administrative division，But XuanChuanKe telephone always went unanswered。

　　昨日有“A股第一高价股”之称的贵州茅台收盘于251.90元，上涨3.07元，涨幅1.23%。

yesterday“A shares of the first high price”Said the guizhou maotai closing at 251.90 yuan，Rising 3.07 yuan，Or 1.23%。

　　

事件背景 Events background

　　茅台9次申请“国酒茅台”商标 Maotai nine times for“Maotai wine”trademark

　　自2001年到2010年，茅台曾先后9次提出“国酒茅台”商标的申请，除此次申请初审通过外，其他8次均无果。

From 2001 to 2010，Maotai once successively put forward nine times“Maotai wine”Trademark application，In addition to the application by the preliminary examination，Other 8 second all fruit。

　　昨日，一位业内人士向记者介绍，早在2009年商标局曾就该不该通过国酒茅台申请专门开会讨论过，当时结论是否定的。但去年去茅台考察后，近期通过了申请。

yesterday，A personage inside course of study introduces to the reporter，As early as in 2009, it has the trademark office should through the national wine maotai apply for special a meeting to discuss，At that time the conclusion is negative。But last year to maotai inspected after，By the recent application。

　　记者昨日从遵义市政府官网查询到，去年11月，由工商总局副局长付双建、工商总局商标局局长许瑞表、工商总局商评委主任何训班等组成的调研组曾赴茅台集团，就“国酒茅台”商标注册事宜进行考察。

Reporters from the government's official website inquires yesterday，Last November，The administration of industry and commerce, deputy director of the FuShuangJian、Administration of industry and commerce to the trademark office director XuRuiBiao、Administration of industry and commerce business, director of the judges of HeXun class research group had to MAO tai group，it“Maotai wine”Trademark registration matters for an investigation。

　　新京报记者 李静

The Beijing news reporter li

　　专家分析 Expert analysis

　　茅台加冕“国酒”可能性极低 Maotai crowned“wine”Possibility very low

　　白酒专家铁犁昨日表示，茅台此举之所以引起业内的强烈反对，和“国酒”背后的利益链条有很大关系。

Liquor-making expert iron plows said yesterday，The move has aroused the maotai is rather strong opposition，and“wine”The interests behind the chain has the very big relations。

　　据他介绍，在市场上，五粮液有“国五液”、西凤有“国典凤香西凤酒”、汾酒有“国藏汾酒”、泸州老窖(000568,股吧)有“国窖1573”之称，如果茅台申请注册成功，意味着其他酒品便“万般皆下品，唯有茅台高”，此举势必引来同行的质疑。

According to he introduced，In the market，Wu liang ye have“Countries five liquid”、The west has“The XiFengJiu Canon countries incense”、Fenjiu have“Countries hidden fenjiu”、Luzhou old cellar(000568,Shares it)have“National pit 1573”said，If maotai to apply for registration of success，Means that other wine to taste it“All things are，Only maotai high”，It certainly will draw questioned counterparts。

　　铁犁表示，“国酒”是对一个白酒群体的称呼，不该被任何一个酒企所独占，否则，对其他酒厂就不公平。

Iron plows said，“wine”For a liquor group is the call，Shouldn't be any a wine enterprises exclusively，otherwise，For other brewery is not fair。

　　铁犁指出，“国酒”的概念范围很宽泛。“国酒茅台”到底是指代表中国产的酒，还是指质量很好的酒，消费者并没有清楚的认知。“要是"国酒茅台"专指中国产的酒，那么这又将其他白酒置于何处。”

Iron plows points out that，“wine”The concept of the range is very wide。“Maotai wine”Is it refers to the wine on behalf of the Chinese production，Or to very good wine quality，Consumers and no clear cognition。“if"Maotai wine"The wine shows the made in China，So this and other liquor will be placed where。”

　　此外，铁犁表示，茅台无论以价格还是市场需求度来看，都不需要通过成为“国酒”来提升其品牌。而茅台申请注册“国酒茅台”是企业行为，作为管理部门将考虑公平问题，加之现在众多白酒企业对此事表达了质疑，即便通过了初审，但茅台加冕“国酒”的可能性极小。

In addition，Iron plows said，Maotai whether in the price is the market demand degrees and see，Don't need through the become“wine”To enhance its brand。And maotai applying for registration“Maotai wine”Is the enterprise behavior，As the management department will consider fair question，And now many enterprise to express the liquor questioned，Even through the first trial，But maotai crowned“wine”Little possibility of。

　　新京报记者 李静

The Beijing news reporter li