针对公众对普陀山上市后在资本逐利下破坏佛门净地的担忧，黄伟民称，“普陀山是一个成熟的景区，各级领导在理念上都很清楚，要把保护文化资产放在首要位置，不会在普陀山上大兴土木。”

The public to mount putuo listed in the capital after the failure net profit most of the concerns，HuangWeiMin says，“Mount putuo is a mature scenic spot，Leaders at various levels in concept is very clear，Should take the protection of cultural assets on first position，Not in the mount putuo building booms。”

　　记者采访获悉，普陀山旅游发展有限公司（以下简称“普陀山旅游公司”）此次拟上市的资产包括五部分，包括普陀山索道公司、普陀山客车公司、普陀山客运公司、普陀山吉祥制香厂等4家竞争性强的旅游企业资产以及朱家尖旅游集散中心。

Reporters learned that，Mount putuo tourism development Co., LTD（Hereinafter referred to as“Mount putuo tourism company”）The assets of the public, including five parts，Including the cable company putuo mountain、Mount putuo bus company、Mount putuo passenger transportation company、Mount putuo auspicious system sweet factory four emulative strong tourism enterprise assets, and travel distribution center zhujiajian pointed。

　　记者实地调查发现，前4家公司在普陀山岛内属于垄断企业，盈利良好，但也没有太大的成长空间。而朱家尖旅游集散中心很多项目目前还在开发阶段，已开发完成的慈航广场刚刚营业，未来发展空间较大。目前，拟上市企业的改制工作正在进行，未来它们将被整合上市。

Reporter field survey found，Former four companies in the island's mount putuo belongs to a monopoly，Earnings good，But is there much space to grow up。And travel distribution center pointed zhujiajian many project is still in the development stage，Developed the ship square just business，The future development of the space is larger。At present，The public enterprise restructuring is ongoing，In the future they will be integrated listed。

　　据舟山市旅游委介绍，普陀山旅游整合上市旨在打造整个舟山市的旅游融资平台，推进舟山群岛新区旅游事业发展，提升普陀山旅游胜地形象。

According to LvYouWei zhoushan city is introduced，Mount putuo tourism integration to make the whole zhoushan listed tourism financing platform，Zhoushan islands of the new development of the tourist industry，Ascend mount putuo tourist destination image。

普陀山旗下四公司盈利稳定 Mount putuo its four corporate earnings stability

　　为了解普陀山拟上市资产的质地，7月中旬记者前往舟山进行了实地调查。

To understand the public assets, the quality of a material of putuo mountain，This reporter went to the middle of July, zhoushan a spot investigation。

　　普陀山是舟山群岛1390个岛屿中的一个小岛，游客的车辆不能进普陀山，岛内唯一的交通工具就是普陀山客车公司的61辆客车。这是此次拟上市的资产之一。

Mount putuo is zhoushan islands 1390 islands of a small island，Tourists into the vehicles can't putuo mountain，The island's only traffic tool is mount putuo airbus 61 vehicles。This is the one of the public's assets。

　　7月17日下午5点左右，记者登上一辆客车。据客车司机介绍，该车辆售价在40万左右，限坐24人，除去驾驶员和售票员，最多22座，为安全起见乘客不能站立，票价在2元到10元之间。

July 17, at around 5 PM，Reporters aboard a passenger train。According to the bus driver introduced，The vehicle price at around 400000，Limit sit 24 people，Remove the driver and conductor，22 a most，To be on the safe side passengers can not stand，Ticket prices in 2 yuan to 10 yuan。

　　普陀山客车公司办公室人士告诉记者，“由于游客很多，公司客车几乎在满负荷运营。公司曾经申请增加车辆，但管委会考虑到环境容量，就一直没有批。”

Mount putuo bus company office sources told reporters，“Because many tourists，The company in almost full load operation of passenger cars。The company had to apply for an increase of the vehicles，But the ac consider environmental capacity，No group has been。”

　　据其介绍，这些客车每辆一天营业收入2000多元，61辆车一天营收12万左右，年收入可达到4500万。这是客车公司的主要收入，公司去年实现净利润1000多万。不过由于容量有限，收入很稳定，利润增加也不容易。

According to this，The passenger car every day operating income 2000 yuan，61 vehicles a day revenue around 120000，Income can be up to 45 million。This is the main income of airbus，Last year the company net profit of more than 1000。But with limited capacity，Income is stable，Increased profits would not be easy。

　　黄伟民告诉记者，“普陀山面积不到13平方公里，目前每天接待游客最好控制在1.5万~2万之间。而现在庙会等特殊日子，日游客量高达5万，让景区的接待能力受到考验。即使是淡季，日游客量也超过1万。”

HuangWeiMin told reporters，“Mount putuo area less than 13 square kilometers，At present the best control tourists every day in 15000 to 20000 between。And now temple fair, and other special days，Tourist visitors, as high as 50000，Let the scenic spot reception capability is tested。Even off-season，Th 10000 visits。”

　　记者注意到，7月17日、18日岛上烈日炎炎，且并非周末，但岛上各个景点依然游人如织。

Reporters noticed that，July 17,、18 the island to the heat from the sun，And not weekend，But still they flocked to spots on the island。

　　普陀山旅游公司此次拟上市的另一资产是普陀山索道公司。索道单程票价30元，往返票价50元。据售票员介绍，每人的平均票价在40元，一天总有几千人坐缆车。以此计算，该公司每年营业收入可达到上千万。不过其营收同样受制于普陀山的游客数量。

Mount putuo tourism company plans to list the another asset is mount putuo the cable company。The cable one way 30 yuan，Round-trip ticket price $50。According to the conductor introduction，The average ticket price per person in 40 yuan，One day always have thousands of people by cable car。This calculation，The company business income a year to thousands of millions, of shares。But the revenue also subject mount putuo number of visitors。

　　普陀山客运服务公司是普陀山旅游公司拟打包上市的第三项资产，公司位于码头不远处，据客运服务公司办公室人士介绍，公司主要资产是轮渡船和百步沙景区。

Mount putuo passenger service company is mount putuo tourism company intends to pack listed the third assets，The company is located in wharf not far away，According to passenger service company office personage introduction，The main asset is round the ferry and paces sand scenic spot。

　　码头工作人员透露，普陀山客运服务公司辖有的轮船主要经营从普陀山开往洛迦山的轮船，共有三艘轮船，一天有三班，如果人多则加班，每艘船的座位有300多个或500个，往返票价46元。如果以每天运送2000人计算，则日均收入约10万元，一年收入3650多万。洛迦山相传为观音菩萨没有到普陀山之前的修行之地。有大量的游客前去朝圣。

Dock workers said，Mount putuo passenger service company over some ships bound for the main business from mount putuo mountain-the ships，There were three ship，One day have class 3，If more people are working overtime，Each boat seat more than 300 or 500，46 yuan and ticket prices。If transported 2000 people per day calculation，The average income of about 100000 yuan，An annual income of more than 3650。-the mountain for guanyin bodhisattva no generation to mount putuo of land before practice。There are a lot of tourists to pilgrimage。

　　普陀山旅游公司拟打包上市的第四项资产是普陀山吉祥制香厂，该公司生产的佛香是岛内唯一用香。不过，在普陀山的请香介绍中，只需要三支香就可以，每支售价一元。而且考虑到环境因素，制香厂已于去年迁出普陀山，到朱家尖生产。普陀山官网数据显示，普陀山吉祥制香厂2010年实现年产值2300余万元、利润689万元，净利润率约为30%。

Mount putuo tourism company intends to packing of the fourth assets are listed in putuo auspicious system sweet factory，This company produces the incense is the island's only with perfume。but，Putuo mountain in the sweet in the introduction, please，But only three teams can be sweet，Each price a yuan。And considering the environmental factors，The sweet factory has to move out of mount putuo last year，Pointed to zhujiajian production。Mount putuo's official website data shows，Mount putuo auspicious system sweet factory 2010 achieve output of 2300 yuan、Profit is 6.89 million yuan，Net profit margin of around 30%。

　　可见，普陀山四家企业盈利均较为稳定，但发展空间有限。

visible，Mount putuo four earnings are relatively stable，But the development limited space。

朱家尖旅游集散中心尚在开发 Zhujiajian tourism distribution center is still in pointed development

　　岛外的朱家尖旅游集散中心，则正好相反，发展空间很大，不过其能否盈利还是未知数。当听到朱家尖旅游集散中心尚处于亏损的传闻时，黄伟民略显激动，“还没有开业，怎么能说亏损呢？”

The island zhujiajian travel distribution center in the tip，Is just the opposite，Development space is very large，But it is unknown whether profits。When heard pointed travel distribution center zhujiajian is still in the loss of the rumours，HuangWeiMin slightly excited，“Haven't opened，How can say loss？”

　　随着跨海大桥把朱家尖与沈家门连接在一起，朱家尖已经取代沈家门成为离普陀山最近的码头，从陆路可以直接驱车到朱家尖的蜈蚣峙码头，再从蜈蚣峙码头坐船到普陀山。

As the bridge to tip and shenyang door zhujiajian connected together，Sharp has replaced zhujiajian shenjiamen from mount putuo recently become the dock，From land can be directly drove to the tips of the centipede along zhujiajian pier，Again from the centipede along dock to sail to mount putuo。

　　记者来到蜈蚣峙码头，看到码头上停着大量的私家车，码头边上的慈航广场刚刚开业，生意冷清。

The reporter comes to the centipede along the dock，See the dock stop a large number of private cars，On the side of the ship terminal square has just opened，Business cold and cheerless。

　　慈航广场项目于2009年6月动工建设，分四期推进。其中一期综合配套工程功能定位为宾馆、餐饮、旅游购物和娱乐，建筑面积4.4万平方米，已于去年12月竣工并交付使用。

The ship square project in June 2009 to start construction，Points of four period。One of comprehensive matching project functions of the hotel、catering、Tourist shopping and entertainment，A building area of 44000 square meters，Has completed in December and consign is used。

　　码头另一边造到山上的房子都空着，一位建筑工人表示，“慈航广场是一期工程，造到山上的是二期工程，都建了两年多了，现在快完成了，都是普陀山旅游公司在做的。现在看起来冷清，其实政府要把这里打造成第二个香港，后面还有三期，四期。”

On the other side of the pier made to the house empty，A construction worker said，“The ship square is a phase of the project，The mountain is made to the second phase of the project，All built more than two years，Now is almost complete，Putuo mountain is travel company is doing。Now look cold and cheerless，In fact the government here to fight a second Hong Kong，There are three period，Four of。”

　　上述建筑工人的说法并非空穴来风。在《舟山市“十二五”海洋旅游业发展规划》（以下简称“规划”）中，舟山海洋旅游发展格局确定为“一核一轴两翼”。而这“一核”就是普陀山、朱家尖和沈家门构成的普陀金三角旅游发展核。《规划》同时提到，未来将加快慈航广场、普陀山机场和国际游轮港的一体化进程，形成集“海、陆、空”交通功能于一体的旅游综合集散枢纽。未来几年，政府还将积极争取国家政策配套，实行入境免签和游客购物离岛退税政策等。可见朱家尖旅游集散中心的发展空间很大。

The construction workers reinforces the statement。in《zhoushan“1025”Ocean tourism development planning》（Hereinafter referred to as“planning”）in，Zhoushan ocean tourism development pattern for sure“A nuclear one axis, two wings”。And this“A nuclear”Is mount putuo、Zhujiajian pointed and shenyang door in the composition of the golden triangle putuo tourism development nuclear。《planning》Also noted，The future will speed up the ship square、Mount putuo airport and international cruise ships to the port of integration，Formed the nucleus of“The sea、lu、empty”Traffic function in the integration of tourism comprehensive distribution hub。The next few years，The government will also actively supporting the national policy，The Ukraine and tourists shopping entry outlying islands drawback policy, etc。Visible tip of the distribution center in the tourism zhujiajian development space is very large。

　　上述普陀山旅游公司人士表示，“公司上市后，将会提升普陀山的旅游服务质量，在游客中建立好的口碑。也有可能把设在普陀山的山门迁到朱家尖，这样游客在朱家尖买门票后上船，而不是现在这样到了普陀山再买进山门票。”

The above mount putuo travel company people said，“After company listed，Will improve the service quality of the tourism putuo mountain，Establish good reputation among the tourists。Are likely to use the gate in mount putuo removed to zhujiajian sharp，Such tourists in pointed to buy ticket after zhujiajian on board，Not now that way at mount putuo mountain again buy tickets。”

部分资产尚在改制整合 Part of the asset restructuring is in integration

　　普陀山旅游公司，由普陀山旅游集团、舟山群岛旅游投资开发有限公司和浙江省旅游集团三方共同出资组建，公司组建已经三年，今年以来公司发展进程加快。

Mount putuo tourism company，By mount putuo travel group、Zhoushan islands tourism investment development Co., LTD and zhejiang province tourism group invested by three parties，The company has established three years，Since this year speeding the development of the company。

　　今年5月上旬，普陀区风景名胜管委会发布了《关于成立普陀山客运服务公司和普陀山吉祥制香厂改制工作领导小组的通知》。该领导小组负责收集集体企业改制过程中可能遇到的困难和问题。

In may this year, a，Putuo district of scenic administrative committee released《Putuo passenger service was established about company and mount putuo auspicious system sweet factory restructuring work leading group's notice》。The leadership team is responsible for collecting collective enterprise restructuring process might encounter difficulties and problems。

　　资料显示，普陀山旅游集团有限公司是国有独资企业，拥有客运索道有限公司、客车运输公司等。普陀山客车公司人士表示，客车公司早已经是国有，其他几家集体所有制的公司还处于转制过程中。普陀山旅游公司给《投资者报》的回复函中也表示，公司目前尚处于资产整合阶段。

Data shows，Mount putuo tourism group Co., LTD. Is a wholly state-owned enterprise，Have passenger aerial ropeway Co., LTD、Passenger transportation company, etc。Mount putuo airbus people said，Airbus already are state-owned，A few other collective ownership of the company is still in the process of transfers。Mount putuo tourism company《For investors》Back in the letter also said，The company is still under the integration of assets stage。

　　普陀山旅游公司一位人士表示，“现在还在做基础工作。募集资金多少现在还不知道，以前都是估的。项目也还没有落实，不会有那么快。”

Mount putuo travel company one person said，“Now, in the basic work。How many now raising money and they still don't know，Before is the value。Project also is not to carry out，There won't be so fast。”

　　据上述客车公司人士透露，“公司上市后，普陀山风景管委会将通过普陀山旅游集团公司持有上市公司40%的股份。”

According to the above airbus sources，“After company listed，Mount putuo scenery the ac will through the mount putuo tourism group company 40% of the shares of a listed company。”

　　上市意在发展舟山群岛 Zhoushan islands listed to development

　　对于普陀山上市意图，黄伟民表示，“目前普陀山海岛生态环境比较脆弱。各级领导都想把旅游业发展起来，而在舟山除了普陀山之外，舟山其他的各个岛屿的旅游资源也很丰富，但是没有强有力的企业去投资，去整合。普陀山旅游公司是舟山市的旅游融资企业。（这次上市后）募集到的资金主要会投到普陀山以外的其他地方。”

For mount putuo listed intentions，HuangWeiMin said，“At present: ecological environment is very weak putuo mountain。All levels of leaders want to put up the development of tourism industry，And in zhoushan in addition to mount putuo away，Zhoushan islands each other of the tourism resources are very rich，But without a strong enterprise to invest，To integrate。Mount putuo travel company is the zhoushan city tourism financing enterprise。（After the public）Money was raised major would vote to mount putuo outside of the other place。”

　　他还称，“其实上市是很正常的事。上市对于整个舟山市的旅游业有促进和带动作用，除普陀山外，舟山还有一个国家级旅游风景区嵊泗列岛，还有省级旅游区桃花岛、岱山岛等，海岛旅游资源比较丰富。上市募集资金主要用于发展舟山的旅游业，比如在嵊泗列岛投资建设高星级酒店等。整个舟山要搞一个海岛旅游综合改革试验区，是一个大旅游的概念。”

He also says，“Actually listed is very normal。For the whole of zhoushan city listed tourism have promote and leading role，In addition to the mount putuo，Zhoushan and a national tourist scenic spot in it，And provincial tourist area a peach blossom island、Daishan island, etc，Island tourist resource is rich。Raising money is mainly used for listed tourism development of zhoushan，For instance in shengsi investment in the construction of high star hotel, etc。The whole zhoushan will make a comprehensive reform region island tourism，Is a great tourist concept。”

　　普陀山旅游公司在给《投资者报》的回复函中也表示，公司将通过上市募集发展资金，加快普陀山旅游基础服务设施建设，为包括普陀山在内的舟山游客提供更优质的服务。

Mount putuo travel company in to《For investors》Back in the letter also said，The company will be listed to raise funds through development，Speed up mount putuo tourism basic services infrastructure，For including mount putuo, provide better quality of zhoushan tourist service。