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政策利好催热租车自驾市场--亲稳网络舆情监测室
2012-08-23

  近年来,随着自驾游的升温, 租一辆车进行异地自驾已渐成驴友们旅行的一种新方式,这也让租车自驾这一发端于国外的全新出行体验逐渐传播开来。 In recent years,With the leading of warming, Rent a car for different drive has already gradually into the donkey friends travel a new way,This also let car rental drive this originated in foreign new travel experience spread gradually。

  国务院日前出台重大节假日免收小型客车通行费政策,假期里自驾出行的成本将大幅降低,让许多企业更加看好租车自驾游市场,不仅租车业,不少旅游企业也借此时机,加快了“掘金”租车自驾游市场的步伐。

The state council has issued major holidays will be exempted from the mini-bus tolls policy,Holiday travel drive the cost will be greatly reduced,Let many enterprises more valued leading car rental market,Car rental industry not only,Many tourism enterprise would also like to take this opportunity,Accelerated the“The Denver nuggets”The pace of the leading car rental market。

  

政策为租车自驾游带来利好 Policy for car rental bring good navigator

  8月2日,中国政府网发布《国务院关于批转交通运输部等部门重大节假日免收小型客车通行费实施方案的通知》,国务院已同意今后春节、清明节、劳动节、国庆节这“四大节假日”,免收小客车过路费。

On August 2,,The Chinese government network release《The state council on circular traffic department of transportation departments major holidays will be exempted from the mini-bus tolls implementation plan of the notice》,The state council has agreed to the Spring Festival in the future、Tomb-sweeping day、Labor day、The National Day this“Four holidays”,From car toll。

  一位旅游业内人士算了一笔账,自驾游成本中交通费用所占比例最大,主要包括通行费和油费两部分,一般来说,每公里的通行费约在0.6元左右,油费在0.8元左右,免收通行费可以节省30%~40%的交通成本。

A personage inside the tourism calculate a bill,Leading the cost of the transportation cost accounting for the largest number,Mainly includes the tolls and oil cost two parts,Generally speaking,The toll fee per kilometer about 0.6 yuan,Oil fee at 0.8 yuan,Toll-free can save 30% ~ 40% of the transportation cost。

  免收通行费可以大幅降低人们的自驾出游成本,此政策无疑为自驾出游带来重大利好。在一些旅游网站上,不少网友表示,未来会将租车出游纳入自己的考虑范围,省下的过路费,完全可以补贴租车费用。可以说,租车业成了整个汽车产业中最为受益的一环。

Toll-free can be greatly reduced people's drive travel cost,This policy for drive travel is no doubt bring great benefit。In some tourism website,Not a few net friend said,The future will travel car rental into his consideration scope,Save the toll,Can subsidies car rental。Can say,Car rental industry become the whole auto industry the most benefit in a ring。

  此外,有业内专家认为,汽车限购政策也将进一步促进租车自驾游市场的升温。随着北京、上海和广州等城市汽车限购政策的实施,消费者购车难度加大,租车自驾游为那些想驾车出游但苦于没有车的驴友们提供了一种新的选择。

In addition,The expert inside course of study thinks,Automobile purchasing policy also will further promote the leading car rental market heating up。With the Beijing、Shanghai and guangzhou city car purchasing policy implementation,Consumers buy more difficult,Leading car rental for those who want to drive to travel but suffer from does not have the car the donkey friends provides a new choice。

  

各方企业加入租车自驾游大战 The parties enterprise join car rental leading war

  随着免收通行费政策公布,旅游企业借此时机纷纷加大了对自驾游市场的投入。不少在线旅游服务商通过与租车公司联手合作,也参与到这场租车自驾游市场的争夺战中。

Along with the toll-free policy announced,Tourism enterprise take this time to have increased the investment of leading the market。A lot of online travel service provider through and car rental companies to cooperation,Were also involved in the rental market leading the race。

  携程近日推出自驾租车一站式服务平台,全面涵盖酒店、租车、门票、接送机、包车、自驾游保险等产品,并与一嗨、安飞士等一线租车公司合作,在全国范围推出租车服务和首日零租金活动。

Ctrip recently launched drive car rental one-stop service platform,Comprehensive coverage hotel、Car rental、tickets、Shuttle machine、expenses、Leading insurance and other products,And with a hi、AnFei and waiting for a line car rental companies,In the nationwide launch car rental service and opening zero rent activities。

  携程预计,得益于免通行费的利好,下半年自驾游的增长会更为迅猛,自驾游将与团队游、自由行、巴士游并列,成为一种主流的旅游产品形态和出游方式,也将进一步推动租车业的发展。

Ctrip is expected to,Thanks to the good toll free,Leading in the second half of the growth will be more rapid,With team leading to swim、Freedom ride、Bus tour coordinate,Become a mainstream tourism product form and way to travel,Also will further promote the development of the car rental industry。

  与此同时,一系列国际化的融资交易让租车行业以“资本运作”的姿态进入公众视野。

meanwhile,A series of international financing trade to make car rental industry to“Capital operation”Attitude into public view。

  此前,全球最大的租车集团Enterprise Holdings宣布战略入股一嗨。一嗨租车董事长章瑞平表示,外资入股,资金支持只是基础部分,双方合作推出的国际租车频道上线后,会员可以直接享受到北美相关网店的租车服务,全球其他网络也会逐渐推出。

after,The world's largest car rental group Enterprise Holdings announced strategic invest a hi。A hi car rental ZhangRuiPing said the chairman of the board,Foreign capital contribution,Financial support is just part of the foundation,The cooperation of both sides launch international car rental channel after online,Members can enjoy directly related to North America online car rental services,Other global network will also gradually introduced。

  国际化的合作将使租车行业在资源共享、技术交流、员工培训等方面实现一体化管理体系,也将为中国游客在国外租车自驾游带来极大方便。

International cooperation will make the car rental industry in the resources sharing、Technical exchange、Staff training, etc to realize integration management system,Will also for Chinese tourists in foreign car rental navigator brings great convenience。

  

行业服务体系待提高 Industry to improve the service system

  近来,相关企业为争夺租车自驾游市场打起了价格战。据了解,有些租车公司把租金降至五折,如此优惠的租车价格实在令人瞠目结舌,也造成了租车市场价格混乱的现象。

recently,Related enterprise for rental for the leading market dozen have a price war。It is understood,Some car rental company rent down to five fold,So preferential car rental price is stunning,Also caused the car rental market prices the phenomenon of chaos。

  此外,租车行业的整体服务水平还有待提高。笔者在浏览一嗨租车官方网站时看到,据上海的肖先生反映,本应该退还两天的租车费用,但是拖了一个多星期都还没到账;而沈阳的徐先生投诉,拿车时显示还剩1/4箱汽油,但开出后不久就发现车发动不了了,原来油表是坏的,显示不正确。从投诉信息中可以看出,一嗨租车的服务令一些客户感到遗憾。

In addition,Car rental industry's overall service level needs to be improved。The author was browsing a hi car rental official site to see,According to Shanghai's Mr. Shaw reflect,This should be returned two days of car rental,But tow was more than a week haven't to account;And the city of shenyang, Mr Xu complaints,Take the car display with 1/4 box gasoline,But after open soon found the car couldn't start,The original fuel meter is bad,Display is not correct。From the complaint information can be seen in,A hi car rental service makes some customers feel sorry。

  有业内专家建议,完善租车业价格体系,需要国家给出一个标准来进行规范。同时,租车企业还需要提高服务水平,能够为消费者在全国范围内提供全方位的服务。

The expert inside course of study suggest,Perfect price system of car rental industry,The state is required to give a standard specification。At the same time,Car rental enterprises also need to improve the service level,To consumers in the nationwide provides the omni-directional service。

  据了解,国外拥有简捷、规范的服务流程,还有针对性地推出了“即刻还车”服务,方便客户的整个行程。这是我国租车行业还无法达到和有待提高的重要方面。

It is understood,Abroad have simple、Standard service process,And pointed out the“Immediate car”service,The convenience of our customers of the whole trip。This is our country car rental industry still cannot reach and a need to further improve the important aspects。

  全面完善我国租车行业的服务体系是带动租车自驾游发展的重要手段,为客户提供良好的服务才能得到更多认可,也将推动租车行业向国际化发展。

Comprehensive to perfect our car rental industry service system is the leading driving car rental development important means,To provide good services to get more recognition,Will also push for car rental industry to internationalization。


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