在中国境内全部入伏，进入一年中最热的季节时，海南岛的旅游业却进入了一年中的寒冬。

All RuFu in China，Into the hottest season，The tourism industry has entered the hainan island of a year in the winter。

　　有媒体报道，三亚不少星级酒店已经出现可怕的“零入住”。而与“零”相对的数字是，目前三亚拥有的星级酒店近300家，四星级标准以上的近100家。三亚已超越北京、上海、广州等大城市，其所拥有的星级及高星级酒店的密度高居全国之首。

Media reports，Sanya many star hotel has been terrible“Zero check in”。And with“zero”Relative to the number is，At present the sanya international hotel has nearly 300，Four-star standard above the nearly 100。Sanya already beyond Beijing、Shanghai、Guangzhou and other big cities，Its have star and high star hotel is the head of the high density across the country。

　　如果把时光机器往前拨半年的话，冬天的海南却是另外一番模样。来自全国各地的游客，将海南岛的沙滩挤得水泄不通。酒店的房间更是难求，万元房价的新闻更是比比皆是。

If the time machine on dial words of half a year，Winter hainan is another a shape。The tourists from all over the country，Will the hainan island beach was jammed。The hotel room is more, it is difficult to find，Ten thousand yuan of the price of the house is news can be found everywhere。

　　这种夏天里的“寒流”，并不是今年偶见，而是年年如此，岁岁相同。从上世纪海南旅游业开始起步时，这种冰火两重天的旅游格局就一直存在。

This summer“Cold snap”，And I see is not this year，But it happens every year，All the same。From the last century when start in hainan tourism，This kind of travel between sultry pattern have existed。

　　有人说，旅游是季节性明显的产业，海南只是旅游淡季无辜的“受害者”。但是东北的滑雪场尚且知道在夏季兜售避暑生意，占据中国最美海水、沙滩，盛产热带水果的海南，为何整个夏天都是它的“不应期”？

Some say，Tourism is seasonal obvious industry，Hainan is just the off season innocent“victims”。But the northeast ski resort in the summer have know selling summer business，Occupy the China sea、beach，Is rich in tropical fruit of hainan，Why all the summer is it“Don't answer period”？

　　在热带海岛住过的人都知道，那里白天虽然非常炎热，但是海风习习，远比内陆蒸笼般的气候要宜人得多。太阳西下之时，更是凉爽得很。无论是在椰子树下散步，还是在海水浴场游泳，都比内地任何一座城市要惬意得多。而海南，自然也是如此。

In the tropical island lived in people know，Even though the days there is very hot，But the sea breeze blows gently，Far more than the climate like steam inland to much more pleasant。When the sun goes down to the west，Is very cool。Whether in walk under coconut tree，Or in the sea beach swimming，Than the mainland any city to much more comfortable。And hainan，Nature is so。

　　究其“寒流”的原因，一方面是觉得能够“半年不开张，开张吃半年”，只要在旺季游客多的时候下手狠些，自然能够贴补淡季的收入；另一方面是漠视在淡季以休闲游占主体的市场，“休闲游”做的是回头客生意，相较之下，团队观光游客“短平快”的钱自然要更好挣些。

Investigate its“Cold snap”reason，On the one hand can feel“Half an year does not open，Opened take half an year”，As long as the season when the visitors in laid hands on some malicious，To add to the income of the natural off-season；On the other hand is ignored in the off-season to the leisure market dominance，“leisure”Do was repeat business，In contrast，Team tourists“DuanPingKuai”The money will earn some better nature。

　　近年来，海南一直在大张旗鼓地建设国际旅游岛。在很多城市都在免门票促进当地旅游发展的时候，海南旅游界却还在看好门票涨价。既然涨价没人来了，那就只能在最热的夏季当一个冬眠的熊。

In recent years，Hainan has been vigorously construction international tourism island。In many cities in free tickets to promote the development of local tourism，Hainan tourism industry but also in good ticket prices。Now that price no one came，That can only in the hottest summer when a hibernating bear。

　　只是不知海南到底想没想明白，这种“寒流”，都是自找的。

But I do not know exactly want to hainan not yet to understand，this“Cold snap”，Is self-chosen。