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扬州古城42块巷牌已换“新装”--亲民维稳网络舆情监测室
2012-08-03
昨日,本报头版主图报道了老城区文化里等古街巷悬挂上了中英韩三语新巷牌。记者了解到,为配合我市东关历史文化旅游区创建国家4A级旅游景区,日前,主要集中在“双东”街区的42块巷牌全都换上了“新装”。
此外,“双东”街区的游客服务中心也已初步投入使用,同时邮局、银行以及东关街二期路面改造等旅游基础设施、配套服务也已完善,并在7月初接受了省旅游局检查组对“双东”街区创“4A”的检查。
In addition,“Double east”Block of the tourist center also has been put into use,At the same time the post office、Banks and pillow talk street phase ii pavement reconstruction in tourism infrastructure、Supporting service has also improved,And in early July, the provincial tourism bureau to accept the inspection group“Double east”Blocks and“4 A”Inspection of the。
记者探访
Reporter visits
韩国客人赞韩语新巷牌
South Korea guests praise Korean new lane brand
昨天下午,记者来到“双东”街区,东圈门西头的门楼下,也已经换上非常醒目的新巷牌。巷牌为绿底黄字,周围一圈环绕有传统祥云纹样的木框,显得非常古朴雅致。
Yesterday afternoon,The reporter comes to“Double east”blocks,The east side of the door circle quanzhou,Also has change very marked new lane brand。Lane for green and yellow word CARDS,Around a circle around a traditional wooden frame of kind of the clouds,Appear very of primitive simplicity and refined。
记者走近看到,巷牌上除了印有“东圈门”字样外,还在字的下方分别标注一行英文、一行韩文。
Reporter approached see,Lane except with the CARDS“East circle door”The words,Also in the bottom of the words were marked a line of English、A line of Korean。
“换了新牌子,更加吸引视线啦!”采访中,不少路过的游客都表示,新的巷牌“整体感觉同古街老巷十分搭”,还有老人告诉记者,印象中“双东”历史街区的巷牌换过几茬,感觉新换的巷牌文化味道最浓。
“In the new brand,More attractive to view it!”interview,Many tourists passing through all said,New lane brand“Integral feeling is a GuJie with delimited”,And the old man told reporters,impression“Double east”The historical block lane change a few CARDS crop,Feel new lane brand culture the most strong smell。
很巧的是,记者在采访中还偶遇了一名韩国客人,他旁边陪同的扬州人李先生告诉记者,这位客人是自己公司的一位客户,昨天特意来东关街挑选一些特色礼物带回韩国。在听说街区的新巷牌上印有韩文字样之后,这位韩国客人用不大流利的中文连连赞了几句“很好”。
Very skillful is,Reporters in the interview also run into a South Korea guests,He was accompanied by yangzhou people Mr. Li told reporters,The guest is your company a customer,Yesterday to pick out some street designedly walls feature gift back to South Korea。In the new lane heard blocks are printed on the card after Korean words,The South Korea with guests not fluent Chinese repeatedly great a few words“Very good”。
巷牌变迁
Lane brand change
从搪瓷蓝白到“祥云”木框
From white to blue enamel“xiangyun”Wood frame
“从决定换牌之后,花了15天就制作好新巷牌,在7月初就换好了42块巷牌。”昨天,扬州名城公司经营管理分公司杨永宾告诉记者,更新的巷牌主要集中在“双东”街区一带:沿着东关街主要通道的巷口、东圈门、马家巷、官巷等,“凡是游客游览"双东"时常逛到的巷子街道,我们在巷口都更换了新巷牌,便于更好地给游客提供指引服务。”
“From decided to change after the brand,Spent 15 days will make good new lane brand,In early July, change good 42 piece of lane brand。”yesterday,Yangzhou city company management branch YangYongBin told reporters,Updated lane brand mainly focus on“Double east”Block area:Along the walls of the main channels street lane that has、East circle door、Ma's lane、Officer lane, etc,“Tourists who visit"Double east"Often around to lane street,We in the lane that has put new lane all CARDS,Facilitate better providing guidance services to tourists。”
杨永宾说,“双东”街区作为扬州旅游近年来的亮点之一,街区内的导引系统对国内外游客起着非常重要的作用。“但我们发现,很多巷道口的牌子都是"老牌子上套新牌子",风格特别不统一,甚至还有一个巷口有好几个牌子,游客看起来也会觉得比较别扭。”杨永宾举例说,比如铁货巷的巷牌,在过去一段时间内,一个巷口出现4种不同风格的新老巷牌,看上去有点碍眼。
YangYongBin said,“Double east”Yangzhou tourism in recent years as a block of one of the window,In the block for domestic and foreign tourists guide system plays a very important role。“But we found,Many of the mouth of brands are is"Brand new brand position",Style special not unified,Even has a lane that has several brand,Visitors look also will feel more difficult。”YangYongBin for example,The goods such as iron lane lane brand,In the past over time,A lane that has appeared four different style of new delimited brand,Look a bit AiYan。
“如今我们办公室里还放着这次撤下来的旧巷牌,可以看到"双东"街区的巷牌的变迁,从早期的搪瓷蓝白字,到后来单一的绿底黄字,再到塑料板,到如今围绕着一圈木框十分古朴的新牌。”杨永宾解释,如今之所以采用这样的造型设计,除了跟民政局采用的绿底黄字的地名牌风格吻合,又加入了带有祥云图案的木框“特色”,为的是延续“双东”整体的古朴风格。
“Now our office was placed the withdrawal of the old lane down CARDS,Can see"Double east"The changes of the block of lane brand,From the early enamel blue ",To the green and yellow later a single word,And then to plastic board,By now a circle around the wooden frame of primitive simplicity is new brand。”YangYongBin explain,Now is the such modelling design,In addition to the green with civil affairs bureau of the famous brand style to yellow word anastomosis,Joined with clouds the wooden frame of the design“characteristics”,In order to continue“Double east”The whole of of primitive simplicity of style。
文化里的三语“祥云”木框巷牌。
The three language culture“xiangyun”Wood frame lane brand。
刘江瑞 摄
LiuJiangRui perturbation
过去使用的绿底黄字巷牌。(资料图片)
The past use of green and yellow word lane brand。(Material pictures)
过去使用的搪瓷蓝白字巷牌。
The past use of enamel blue card "lane。
(资料图片)
(Material pictures)
【幕后揭秘】
【Reveal the behind the scenes】
为何标明这三种语言?
Why marked the three languages?
日韩游客成我市入境游主力
South Korea tourists into the main facilities
"双东"街区创国家4A级景区,在旅游基础设施、配套服务、旅游标识、导览系统、公共信息、文化内涵等多个方面都下足了功夫。”杨永宾介绍,由于4A级景区对于导览系统的语言说明有详细规定,要具备三种及以上的语言文字标识,因此本次“换装”的巷牌从中、英、日、韩四国语言中挑选了上述三种,标注在牌子上。
"Double east"Blocks and national 4 A level scenic spot,In tourist infrastructure、Supporting service、Tourism logo、Navigation system、Public information、Culture connotation, etc are enough to the kung fu。”YangYongBin introduced,4 A level scenic spot because for navigation language suggests that A detailed regulations,To have three or more of the language signs,So the“outfit”Card from the lane、the、th、Korea's four languages selected the above three,Mark on the tag。
“以前有外国游客到扬州来玩,觉得扬州的一些古巷很不错,但是中文名字读起来显得很拗口,也比较难记,常常忘记,这不得不说是一大遗憾。”昨天,广陵区旅游局局长赵伟表示,古城巷牌标注三种语言是扬州打造世界名城、走向世界的必然选择,“新换的古城巷牌更具"国际味",能给境外游客提供更加准确、便捷的旅游服务。”
“Used to have foreign tourists come to yangzhou come to play,Think of the ancient alley yangzhou some very good,But Chinese name is read mouthful,Is hard to remember,Often forget,This had to say it's a big regret。”yesterday,GuangLing area tourism bureau chief zhao said,Ancient city brand mark lane three languages is yangzhou build the city、To the world of the inevitable choice,“New city lane brand more"International flavor",Can give overseas visitors to provide more accurate、Convenient travel service。”
“先让外国人用他们熟悉的语言了解扬州,才能让他们来了不想走,走了还想来。”赵伟这样说。
“Let foreigners in their familiar language understanding of yangzhou,To let them come don't want to go,Go still want to。”Zhao said so。
昨天,记者在探访中看到,夏日的扬州古巷中,不乏“老外”的身影。据名城公司相关人员反映,今年夏天进行古巷游的游客量比去年同期增加约三成,“如今来到个园的游客,基本上都会来到"双东"走上一走。”
yesterday,The reporter saw in visiting,The summer yangzhou ancient HangZhong,Thering is no lack of“foreigners”figure。According to city company personnel related reflect,In the summer of the ancient alley swim a much-needed boost to add about thirty percent more than the same period last year,“Now come to a garden of tourists,Basically will come"Double east"On a walk。”
“从这两年的情况来看,我市的入境游人数最多的主要为亚洲国家,欧洲国家出于欧债危机等原因现今来扬的人数出现一定的下降。”扬州国旅相关负责人吴军表示。
“From these two years of the situation,The largest number of inbound the main for Asian countries,European countries from the reason such as the credit crisis today to the number of Yang appears the certain decline。”Yangzhou CITS responsible wu jun said。
市旅游部门的相关人士告诉记者,2011年在“我市前十大客源国”排行榜单上,日本、韩国分别以8.49万和5.16万高居榜单前两位,超过美国、澳大利亚、英国等国家,成为我市的主要客源国。
City tourism department relevant personage told reporters,In 2011“The number of the top 10”Ranking list,Japan、South Korea to 8.49 and 51600 respectively at rounding out the top two,More than the United States、Australia、Britain and other countries,Become the main inbound tourists our city。
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