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欧洲奢侈品将提价 抑制出国购物积极性--亲稳网络舆情监测室
2012-08-07

  奢侈品巨头计划提高欧洲市场价格以缩小与中国市场价差,增加中国国内市场消费。 Luxury giant plans to improve the European market prices to narrow the price and the Chinese market,Increase China's domestic market consumption。

  普拉达等奢侈品公司则可能有更多动作。普拉达发言人说,如果欧元持续疲软,那么为了减少与中国的价差,我们可能会考虑将产品在欧洲的价格提高最多10%,当然我们不会提高在中国内地的价格。

Prada and luxury company is that there may be more action。Prada spokesman said,If the euro remains weak,So in order to reduce the price with China,We may consider will products in the price of Europe by up to 10%,Of course, we could not increase the price in mainland China。

  奢侈品巨头路威酩轩集团前不久说,由于海内外差价创下历史高位,其在华业务目前受到了影响。该集团首席财务长吉约尼虽然没有说会提高公司产品在欧洲市场上的价格,但强调了会影响该集团价格决策的几项因素。吉约尼在与分析师举行电话会议时说,我们将采取一切最有利于路威酩轩利润的措施。路威酩轩拒绝透露详情。

Luxury giant LVMH group said recently,Due to hit a historical high price difference at home and abroad,Its business in China at present have been affected。The group's chief financial long, though not auspicious about said will improve the product in Europe market prices,But stressed the impact the group will price decisions of several factors。Auspicious Johnny in hold a conference call with analysts said,We will take all the most beneficial to LVMH profit measures。LVMH refused to disclose details。

  奢侈品行业正在想方设法解决一个问题,而这个问题来自中国该行业最重要的业务增长点之一。欧元乏力,再加上中国对奢侈品征收的高额关税,使得中国内地与海外的奢侈品价格形成了巨大差距。欧洲市场的奢侈品如果提价,将会缩小与中国内地的价格差。同一款奢侈品在海外的价格比在中国内地的价格一般要便宜40%,这主要是因为中国对进口奢侈品征收高额关税。

Luxury industry is trying to solve a problem,And this problem from China this industry the most important business growth point one。Weak euro,Plus Chinese luxury items to the collection of high tariff,Make the Chinese mainland and overseas luxury formed a huge gap price。The European market luxury if prices,Will shrink and the mainland of China's price difference。The same paragraph in overseas prices luxury goods in the mainland of China's prices in general to 40% less,This is mainly because China imported luxury collection of high tariffs。

  中国出境游业务近年来蓬勃发展,这一定程度上是因为中国人受到了海外奢侈品的吸引。据境外旅游购物服务公司环球蓝联统计,中国人每到欧洲、新加坡和香港这样的地方进行一次出境购物游,都要花掉差不多1.1万欧元。

In recent years China's outbound business development,This part because by overseas Chinese luxury attract。According to foreign tourism shopping service company universal blue league statistics,Chinese each to Europe、Singapore and Hong Kong such a place on a exit shopping Tours,All will cost almost 11000 euros。

  奢侈品公司在扩大中国业务方面投入了巨资,因此它们希望得到回报,但中国消费者并不在离家最近的奢侈品店里消费,而是趋之若鹜地到海外购物。

Luxury goods company in China in the expanding business a huge sum of money,So they hope to get in return,But Chinese consumers are not in the nearest luxury consumption in the store,But lining up to overseas shopping。

  其中的缘由很简单。路易威登最具代表性的配饰之一、人气颇高的手提包Speedy 30在北京和上海的售价是人民币6100元(合964美元),而欧洲的售价为500欧元(约619美元)。

The reason is simple。Louis vuitton is one of the most representative to deserve to act the role of、Popularity is quite high handbag Speedy 30 in Beijing and Shanghai price is RMB 6100 yuan($964),While Europe sells for 500 euros(About $619)。

  同样,香奈儿手袋Timeless Classic Flap在法国的零售价为3100欧元(合3839美元),而同一款产品在中国内地却卖到3.7万元(约5850美元)。

The same,Chanel handbags Timeless Classic Flap in the French retail price for 3100 euros($3839),And the same product in the Chinese mainland is sold to 37000 yuan(About $5850)。

  最近几个月,随着欧元兑美元和人民币汇率下跌,上述奢侈品价格差异进一步扩大。去年以来,欧元兑美元下跌了约15%,而欧元兑人民币则下跌了近16%。

In recent months,With the euro against the dollar or the RMB exchange rate fell,The above price difference further expand the luxury goods。Since last year,The euro fell about 15% against the U.S. dollar,And the euro against the yuan was down nearly 16%。

  Tradition Securities and Futures S.A.分析师盖约特说,价格差距越来越大,非常不合理,企业需要迅速做出反应。

Tradition Securities and Futures S.A. analysts cover yott said,The price gap is more and more big,Very unreasonable,Enterprise need to respond quickly。

  经纪公司里昂证券亚太区市场分析师余雅乐说,中国消费者很可能将继续到海外大笔购物,因为奢侈品商在欧洲的涨价幅度不大可能超过5%到10%。

Brokerage firm clsa asia-pacific markets more than analysts advocate said,Chinese consumers are likely to continue to overseas large shopping,For luxury business in Europe of the mark-up is unlikely to more than 5% to 10%。

  但是,他们可能会减少购买量。前不久的一个上午,Alison Jiang在巴黎有名的百货商场的香奈儿门店外排队,她说,她计划最大限度地利用自己的首次欧洲之行,以便宜的价格购买一些设计师作品。但是这名中国籍女士说,如果欧洲的奢侈品涨价,她肯定会减少购买支出。据华尔街中文网报道

but,They may reduce the purchases。One morning not long ago,Alison Jiang in Paris famous department stores in line at the store the chanel,She said,She plans to maximize the use of their first trip to Europe,With low price to buy some designers。But a Chinese woman said,If European luxury goods prices,She will certainly buy less spending。According to the Wall Street since reports


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