近年来，日喀则地区坚持“政府主导、市场运作、企业经营、社会参与，依托资源优势，深入挖掘文化内涵，走出一条富有西藏高原特色，又好又快的旅游业发展之路”的原则，大力整合自然和人文旅游资源，以“珠峰之旅”、“红河谷之旅”、“雅江源之旅”、喜马拉雅国际旅游小环线为旅游资源开发重点，切实改善旅游硬件条件，加强旅游宣传促销，加快旅游业发展，着力打造旅游强地区。

In recent years，Xigaze prefecture, insist on“The government leading、Market operation、Enterprise management、Society participation，Relying on the resource advantage，Deep culture mining，Out of a rich characteristics of the Tibetan plateau，Yet fast tourism development way”principle，Strong integration of natural and cultural tourism resources，to“Everest trip”、“Red river valley trip”、“Scales source trip”、Himalayan international tourism small loop for tourism resources development key，To improve the tourism hardware condition，Strengthen the tourism promotion，To speed up the development of tourism industry，Strive to create powerful tourist area。

　　据统计，2011年共接待国内外游客134万人次，比2010年增长22%；实现旅游总收入11亿元，比2010增长30%。日喀则地区旅游局局长普布扎西介绍说：“2011年日喀则地区旅游经济各项指标的全面提升，主要得益于地区精品旅游线路建设的加快，旅游景点景区设施建设的加强，同时抓住机遇加强对旅游节庆品牌、特色品牌的宣传等措施。”

According to the statistics，In 2011, it has received 1.34 million tourists at home and abroad，A 22% increase over 2010；To realize the total tourist income reached 1.1 billion yuan，More than 2010 increased by 30%。Xigaze area tourism bureau, puebla tashi said：“2011 tourism economy xigaze area each index to promote completely，The main benefit from area classic tourist line construction to speed up，Tourist scenic spot facilities construction to strengthen，At the same time, seize the opportunity to strengthen brand tourism festival、Characteristic brand publicity etc。”

　　旅游项目建设夯实旅游基础。为完善旅游要素体系建设，逐步提升旅游接待和服务设施水平，提高日喀则地区的旅游接待能力，夯实旅游产业发展基础，日喀则地区着力推进旅游项目建设，促进旅游产业发展。在日喀则主要景区景点，均建有便于游客观赏的观景台。每到一景点，方便游客游览的标识牌随处可见，各景点的综合性服务设施日益健全，整体接待能力大幅度提升。

Tourism projects tamp the fundamental tourism。To improve the tourism elements system construction，Gradually improve tourism reception facilities and service level，Improve xigaze area tourist reception capacity，Punning tourism industry development foundation，Xigaze prefecture, focus on promoting the construction of tourism projects，To promote the development of tourism industry。In xigaze main tourist attractions，Were built with facilitate visitors from viewing deck。Each to a scenic spot，Convenient tourists visiting identification card can be seen everywhere，Attractions comprehensive service facilities more and more complete，The overall reception capacity greatly enhance。

　　2011年，相继完成了游客服务中心楼、珠峰、扎寺、白居寺、萨迦寺和日吾其金塔景区，卡若拉景区、康布温泉景区、吉隆吉普村和白朗格陪村特色乡村旅游基础设施等“十一五”旅游基础设施建设项目；2012年以来，正逐步完成卡若拉景区基础设施建设、谢通门卡嘎温泉改扩建项目、樟木帮村夏尔巴民俗度假村建设项目、色吾寺景区建设项目等11个旅游基础设施建设项目；

In 2011,，Successively completed the tourist service center building、Mount Everest、Firm temple、White occupies temple、Sakya and day I its jinta scenic spot，KaRe pull scenic spot、Kang cloth hot spring scenic spot、Mainly jeep village and village bainang lattice with characteristics of rural tourism infrastructure, etc“11th five-year plan”Tourism infrastructure construction project；Since 2012，Is gradually completed KaRe pull the infrastructure construction、XieTong door card honk hot spring the reconstruction project、Camphorwood help village shire and folk resort construction project、Color my temple scenic area construction project and so on 11 tourism infrastructure construction project；

　　覆盖十八县市旅游标识标牌系统工程基本完成。各类项目大力实施，使各景区的基础设施建设取得了实质性进展，旅游开发取得了新的突破。

Cover 18 counties tourism logo sign system engineering completed。All kinds of project implementation vigorously，Make each scenic spot infrastructure construction has achieved substantial progress，Tourism development has made new breakthrough。

　　旅游宣传促销拓展旅游市场。打造与提升并重，日喀则加强对旅游节庆品牌、特色品牌的宣传，借助各种新闻媒体做好宣传促销工作，开拓游客源头，拓展旅游市场。为使日喀则旅游事业快速发展，日喀则地区在宣传推广中积极作为，充分利用电视、互联网、广播、报刊等宣传手段，加大在中央、自治区、区外媒体的宣传力度。地区及各县市推出鲜明的旅游主题宣传口号，围绕重要旅游目的地做好策划包装，实现在国内主流媒体上的推介，利用各种宣传手段和载体，突出展示“神奇珠峰，魅力日喀则”。

Tourism promotion for expanding the tourist market。Make and improve pay equal attention to，Xigaze strengthen the tourism festival brand、Characteristic brand publicity，With the aid of various news media completes the promotion work，Exploit tourists source，Expanding the tourist market。In order to make the xigaze tourism rapid development，Xigaze prefecture, in the promotion of positive as，Make full use of the television、The Internet、broadcast、Newspapers and periodicals propaganda, etc，Increase in the central、Autonomous region、Outside the media propaganda。Regional and local introduced distinctive tourism theme propaganda，Around the important tourist destination do planning packaging，In the domestic mainstream media to realize the promotion，Use of various publicity means and carrier，highlight“Magical mount Everest，Charm xigaze”。

　　创新宣传方式，有效利用国际国内重大文化交流和经贸洽谈、大型体育赛事和节庆活动，集中展示宣传日喀则旅游；借助对口支援四省市平台，不断拓宽和扩大内地客源市场；积极利用演艺、影视等形式，推出一批高品质、有特色的旅游推介产品，增强旅游宣传的感染力和影响力；采取画家画日喀则、作家写日喀则、歌手唱日喀则、摄影家拍日喀则的办法联合宣传推介日喀则旅游资源；加大与四川、云南等省区和拉萨、林芝、山南、阿里等地市的区域合作，主动融入到茶马古道和神山朝觐旅游走廊中去。

Innovation propaganda way，Effective use of international and domestic major cultural exchanges and trade negotiation、Large-scale sports events and festivals，Showcase xigaze tourism publicity；With the support of four provinces and cities platform，Expanding and expanding the mainland tourist market；Is positive to make use of the performing arts、Film and television and other forms，Out of a batch of high quality、Distinctive tourism promotion products，Enhance tourism publicity of appeal and influence；Take painter painting xigaze、Writer xigaze、Singer sing xigaze、Photographers take xigaze method combined propaganda promotion xigaze tourism resources；Increase and sichuan、Yunnan and other provinces and Lhasa、nyingchi、the、Ali cities such as regional cooperation，Active into the tea-horse road and holy pilgrimage to tourism corridor。

　　节庆活动推动旅游业进一步发展。每年的珠峰文化旅游节期间是日喀则地区接待游客的高峰期，通过借助节庆活动，向游客充分展示日喀则地区百花齐放的区域文化和旅游资源。在第九届珠峰文化旅游节期间，日喀则组织举办了旅游促销活动、文化旅游产品推介、日喀则旅游文化资源开发论坛、“珠峰之旅”摄影大赛及优秀作品展等各类活动。据悉，2011年8月珠峰文化旅游节前后，日喀则共接待游客24.5万人，同比增加41%；旅游收入1.9亿元，增长57%，旅游产业呈现井喷的喜人景象，游客数量、旅游收入大大超于往年；参与群众35万人，招商引资36亿元（共13个项目）。日喀则地区借助珠峰文化旅游节平台，不仅提高了旅游知名度，而且通过加大招商引资、物资交流力度，扩大社会影响，促进了全地区经济社会的快速发展。

Festival activities to promote the further development of tourism industry。Each year the festival to the summit of mount Everest culture during the peak period of xigaze prefecture, receive visitors，Through the help of festival activities，To show visitors xigaze prefecture, flowers regional cultural and tourism resources。In the ninth session of mount Everest culture during the festival，Xigaze organization held tourism promotion activities、Cultural tourism products to promote、Xigaze tourism culture resources development BBS、“Everest trip”Photography contest and excellent exhibition and other kinds of activities。It is reported，August 2011 Everest culture before and after the festival，Xigaze the total number of tourists received 245000 people，Increased by 41% year-on-year；Tourism income is 190 million yuan，Growth of 57%，Tourism industry present blowout of the gratifying scene，The number of visitors、Tourism income greatly over previous years；To participate in the 350000 people，Investment 3.6 billion yuan（A total of 13 project）。With the aid of xigaze prefecture as cultural tourism festival platform，Not only improves the tourism awareness，And by strengthening the attract/bid for/invite investments、Exchange of goods strength，Expanding the social influence，The whole region to promote the rapid development of economy and society。

　　日喀则各县市纷纷举办各类节庆活动，日喀则市甲措雄乡宗雄村举办家访节，江孜县举办达玛节，白朗县举办采摘节和斗牛、赛牛节，仁布县举办了江嘎尔藏戏文化节。通过这些节庆活动，提升了各县市旅游知名度，吸引更多的游客深入到广大农牧区，亲身体验当地民俗风情，活跃了农牧区旅游市场。

Xigaze counties city have held various events，Xigaze shows a male township ZongXiong village family visit festival held，JiangZiXian DaMaJie held，Bainang county hold picking and bull、"The festival，RenBuXian held JiangGa's Tibetan opera culture festival。Through these festival activities，Promote the local tourism awareness，Attract more tourists into the vast agricultural and pastoral areas，Experience the local folk customs，Active agricultural and pastoral areas tourist market。