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中国海洋旅游年鸿鹄逸游全面布局高端邮轮市场--亲稳舆论引导监测室
2013-01-10

  国家旅游部门宣布2013年旅游主题为“中国海洋旅游年”后,邮轮旅游一时成为行业热点,各大旅行社纷纷发布各线路邮轮产品。近日,记者从携程旗下顶级旅游品牌“鸿鹄逸游”了解到,鸿鹄已全面布局2013年高端邮轮市场,北京、上海出发可预订邮轮线路共近40条,新产品仍在陆续上线中。

National tourism department announced that in 2013 the theme"China's Marine tourism year"after,Cruise tourism become hot at the moment,Major travel agencies are released each line cruise products.recently,Reporters from ctrip, top tourism brand"Escape a large swan swim"To know that,A large swan has comprehensive layout high-end cruise market in 2013,Beijing/Shanghai booking cruise line of nearly 40,The new product is still in online in succession.

  据了解,目前鸿鹄逸游的高端邮轮产品主要分布在南极、地中海、阿拉斯加、波罗地海、加勒比海、俄罗斯,亚太等区域。其中“南极•银海邮轮”,售价19.5万元,2013年唯一船期的舱位已售罄。乘坐银海号去往南极的客人不仅满足了“探险”的好奇心,同时还提供专属管家服务及品种齐全的窖藏,法国名厨随时待命,百老汇式表演,这些都不是在普通邮轮上能够享受到的。“精致邮轮千禧号•美国阿拉斯加+旷世冰川体验”选择阿拉斯加海域最好的旅游季节夏季,亲临阿拉斯加的冰川美景和高纬度野生动植物,由于风景的季节特性,产品仅在5-8月有售,成为热衷独特景观和个性化服务的高端人群热捧产品之一。大洋邮轮玛俐那号北欧+俄罗斯,大洋邮轮蔚蓝海岸号意大利+希腊+黑山+克罗地亚,这两条市面上少有的邮轮产品,售价分别在16.9万和14.9万,出行时间尚早,却已有不少预订意向,适合家庭出游的迪斯尼梦想号、挪威邮轮夏威夷四岛联游等也是关注度很高的邮轮产品。

It is understood,At present a large swan from swimming in the high-end cruise products are mainly distributed in the South Pole/The Mediterranean Sea/Alaska/The Baltic sea/The Caribbean/Russia,The asia-pacific region such as.Among them"The South Pole•Silver sea cruise",The price is 195000 yuan,2013 the only shipping date of the shipping space has been sold out.On silver sea, to the South Pole not only satisfy the guest"adventure"curiosity,At the same time also provide exclusive butler service and all kinds of bottle,The French chef to standby,Broadway - performance,These are not in the ordinary cruise can enjoy."Delicate cruise the millennium•Alaska + created glacier experience"Choose Alaska waters the best tourist season in summer,Visit Alaska glacier beauty and high wildlife,Due to the seasonal characteristics of scenery,Product only available in August 5 -,Become a unique landscape keen and personalized service of high-end crowd so one of the products.On the northern ocean cruise and li + Russia,Ocean cruise blue coast, Italy and Greece, Montenegro and Croatia,The two rare cruise products on the market,Price in 149000 and 16.9 respectively,Travel time is still early,But many reservations,Suitable for family travel of Disney's dream/Norwegian cruise line swim because most united, is also attention to Hawaii high cruise products.

  鸿鹄逸游邮轮产品总监陈彦豪介绍说,高端邮轮在航线的规划安排上刻意和大众邮轮有所区别,不会单纯追求大体量,载客人数不会太多,跟大众邮轮动则数千人的载客量比,客人通常在几百人左右,以保证客人在上下船,用餐及使用公共设施时不用排长队,同时服务人员与客人的比率接近1:2,以保证客人得到全面细致的服务。高端邮轮通常会配以可跟米其林餐厅媲美的世界顶级主厨料理,令乘客可全程享用顶级美食。目前市场上的高端邮轮品牌主要有银海、大洋、精致、冠达、迪士尼、丽晶七海、保罗高更、水晶等,根据航线的不同价格在6万-20万元不等。

Escape a large swan swim cruise director of product ChenYanHao said,High-end cruise deliberately in route planning arrangement and mass passenger liner,Don't pursue DaTiLiang,Passenger number won't be too much,With the cruise move the capacity is better than thousands of people,The guests usually around hundreds of people,In order to ensure that the guest in the boat up and down,Have dinner and don't long queues when using public facilities,At the same time, the ratio of service personnel to the guest is close to 1:2,In order to ensure the guest get comprehensive and meticulous service.High-end cruise usually with comparable with Michelin restaurant of the world's top chef's cooking,That passengers can enjoy all the top food.The luxury cruise brands on the market at present basically has silver sea/The ocean/delicate/Crown reaches/Disney/Regent seven sea/Paul gauguin/Crystal, etc,According to the route of the different prices in 60000-200000 yuan.

  陈彦豪提醒说,由于邮轮航线通常会途径不止一个国家,持中国公民护照几乎需要每个目的地的签证,因此提前预留签证时间十分必要。

ChenYanHao warned,Due to the cruise line usually means more than one country,A Chinese citizen passport of each destination almost need visa,So in advance to reserve the visa time is necessary.

  中国邮轮市场起步较晚,近十年来才逐步被国内消费者认识和青睐。歌诗达,皇家加勒比,丽星等大众邮轮品牌对国内市场起到了积极的培育和引导作用。随着中国富裕人群的增长,高端消费者不再满足于现有大众邮轮的硬件和服务,转而寻求更高端的中小型豪华邮轮,体验更私密更奢华更闲逸的邮轮之旅。

The cruise market has a late start,In the past ten years to gradually by domestic consumers understand and favor.Song poem of,Royal Caribbean,Magnitude mass cruises brand cultivation and guidance of the domestic market has played a positive role.Along with the growth of China's rich people,High-end consumers no longer satisfied with the existing public passenger liner of hardware and services,To seek higher to the small and medium-sized luxurious passenger liner,Experience more private luxury and idle escape the cruise trip.



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