中新网2月7日电 据国家旅游局消息，近期，“美丽中国之旅”已正式确定为中国旅游整体形象。

Saturday Feb. 7 (xinhua) according to the national tourism administration,The recent,"Beautiful trip to China"Has been formally identified as China's tourism image as a whole.

　　为围绕这一整体形象认真做好旅游宣传推广工作，努力把“美丽中国之旅”打造成中国旅游核心品牌，国家旅游局于2月5日印发《关于做好中国旅游整体形象“美丽中国之旅”推广工作的通知》，要求各旅游部门高度重视，认真谋划，抓好落实，切实做好中国旅游整体形象推广的各项工作，并及时上报落实方案。

For on the whole image promotion work earnestly tourism publicity,Trying to get"Beautiful trip to China"A tourism core brands in China,Issued by China national tourism administration, on Feb. 5[About China's tourism overall image"Beautiful trip to China"Promotion notice],Ask for each department attaches great importance to tourism,SAR,Pay special attention to the implementation of,For China's promotion of whole tourism image of each work,And report in a timely manner to carry out the plan.

　　“美丽中国之旅”形象标识以印章作为主体表现形式，以“美丽中国”和Beautiful China分别作为中英文表述，将中国的印章和书法艺术形式结合起来，并通过甲骨文的“旅”字来突出旅游特色。以蓝色为主的背景颜色，象征着美丽中国事业发展的朝气和生命力。 中文字体“美丽中国”字样为红色，是国旗的颜色，代表中国文化，其中“中国”二字采用毛体书法风格，“美丽”二字力求简洁；英文字体为黑色，采用欧美手写形式，以体现流畅和自然，彰显了中国旅游国际化视野，象征着开放的、充满活力的、具有美好前景的中国旅游事业。

"Beautiful trip to China"Image logo stamp as the main form of expression,In order to"Beautiful China"And Beautiful China as expressed in both Chinese and English respectively,Combine China's seal and calligraphy art form,And through the oracle's"brigade"Word to highlight the characteristics of tourism.Predominantly blue background color,Symbolizing the beauty of the development of China full of vigor and vitality. Chinese fonts"Beautiful China"Words in red,Is the color of the flag,On behalf of the Chinese culture,Among them"China"The word used wool body calligraphy style,"beautiful"The word is concise;English font to black,With Europe and the United States,In the smooth and natural,Underscores China's tourism internationalization,A symbol of the open/Full of vitality/Has a good prospect of tourism in China.

　　通知指出，将“美丽中国之旅”确定为中国旅游整体形象，是旅游行业发挥自身在生态文明建设方面的特殊功能优势，对十八大提出的建设“美丽中国”要求的主动和具体落实。“美丽中国之旅”具有丰富内涵，它代表着中国博大精深的文化底蕴和极为富集的自然、人文旅游资源，代表着中国改革开放以来的经济建设之美、政治建设之美、文化建设之美、社会建设之美、生态文明建设之美，也代表着中国旅游业以生态文明为核心理念来引领和影响全球旅游业发展方向的努力，是对“中国旅游”准确、形象、全面且深刻的诠释。

Notice points out,Will be"Beautiful trip to China"Sure for China tourism overall image,Is play its tourism industry on the special functions of ecological civilization construction,In 18 major construction are put forward"Beautiful China"In the active and specific implementation of requirements."Beautiful trip to China"Has a rich connotation,It represents the Chinese broad and profound cultural background and nature of extremely rich/Cultural tourism resources,Represents the beauty of China's economic development since the reform and opening up/The beauty of political construction/The beauty of cultural construction/The beauty of social construction/The beauty of ecological civilization construction,Also represents the Chinese tourism industry with ecological civilization as the core concept to guide and affect the global tourism industry development direction,Is right"China's tourism"accurate/image/Comprehensive and profound interpretation.

　　通知表示，将在今年国家旅游局牵头参加的国际旅游展、专项促销活动以及驻外旅游办事处牵头参加的国际旅游展中，在2013中国国际、国内旅游交易会，俄罗斯“中国旅游年”开、闭幕式及框架下各项活动中突出宣传“美丽中国之旅”；并将利用旅游与外宣、文化等战略合作平台，旅游多双边国际交流合作机会以及中国旅游海外推广网站等渠道加强对“美丽中国之旅”的宣传推介。国家旅游局正在制定“美丽中国之旅”整体推广方案；“美丽中国之旅”旅游宣传片及各类旅游招贴画、宣传册等纸制和电子宣传品正在制作中，将于近期与公众见面。

Notify the said,This year the national tourism administration led to participate in the itb/Special promotions and foreign tourism office led to participate in the itb,In 2013 China international/Domestic tourism fair,Russia"China's tourism year"open/Under the framework of the closing ceremony and highlighted propaganda activities"Beautiful trip to China";And will use tourism and heralded/Culture, etc. Strategic cooperation platform,Tourism and multilateral international exchanges and cooperation opportunities and China travel channel such as strengthen the overseas promotion website"Beautiful trip to China"The marketing campaign.The national tourism administration is developing"Beautiful trip to China"The overall promotional program;"Beautiful trip to China"Tourism promotion and various travel poster/Brochures and other paper and electronic literature is in the making,Will meet with the public in the near future.

　　中国旅游整体形象推广是一项长期的系统工程，为统筹做好中国旅游整体形象推广，形成全国一盘棋，通知要求各旅游部门，一要高度重视，积极参与各项整体推广活动。结合工作实际，积极参与国家层面的旅游整体形象推广活动，配合做好“美丽中国之旅”宣传品制作、联合广告投放、精品线路设计、新产品开发等具体工作。二要主动工作，发挥各地自身平台优势强化品牌营销。按照中国旅游整体形象宣传推广的总体要求，认真组织宣传推广工作。特别是要充分利用现有大型节事活动，本部门、本地区现有旅游宣传平台，如网站、报纸、户外广告等，强化对“美丽中国之旅”品牌的宣传推广。各地在海外开展旅游交流合作活动时，制作、发行、发放各种海外旅游宣传品等，要使用“美丽中国之旅”标识，共同打造中国旅游整体形象。三要规范使用，切实保障和提升品牌价值。四要内练素质，抓好“美丽中国之旅”的品牌内化。

China's promotion of whole tourism image is a long-term system engineering,To make overall promotion of whole tourism image in China,Form the national game,Notice required the tourism sector,One should attach great importance to,Actively participate in various promotional activities as a whole.Combining work reality,Actively participate in national level promotion of whole tourism image,Cooperate well"Beautiful trip to China"Propaganda materials produced/The joint advertising/Product line design/New product development, etc. The specific work.Second, we must work actively,Giving full play to the advantages of itself around the platform to strengthen brand marketing.In accordance with the overall requirements of China's promotion of whole tourism image,Seriously organize promotional work.Should make full use of existing large festival matter activity in particular,This department/The region's existing tourism publicity platform,Such as the web site/The newspaper/Outdoor advertising, etc.,Strengthening the"Beautiful trip to China"The promotion of the brand.Around when overseas tourism exchanges and cooperation activities,To make/issue/Various overseas tourism propaganda, etc,You want to use"Beautiful trip to China"logo,Common for China tourism overall image.Third, we need specification,To protect and enhance brand value.Fourth, we need to practice quality,Pay special attention to"Beautiful trip to China"Brand internalization.