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景区营销怪招频出 “姓”别免费引发质疑--亲稳舆论引导监测室
2013-05-17

  今年“五一”,不少著名景区掀起了新一轮“涨价潮”,而部分不太出名的景点为招揽游客则亮出奇招——“姓”别免费。

今年"The May Day",Set off a new round of many famous scenic spot"boom",And some unknown attractions for visitors are surprisingly recruit --"Last name"Don't be free.

  在河南,汤阴岳飞庙和羑里城景区今年推出新规:4月29日至5月1日,全国各地岳姓游客参观岳飞庙景区、姬姓游客游览羑里城景区,凭身份证可免费参观。

在河南,And You Shang Yin yue fei temple in the city of scenic introducing new rules this year:April 29 to May 1,All over the country YueXing tourists visit yue fei temple scenic area/You JiXing tourists sightseeing scenic area in the city,Free admission by id.

  对于这样的免票政策,景区管理方解释称:岳姓和岳飞的渊源不言而喻;而位于河南省汤阴县的羑里城,又称文王庙,是3000年前殷纣王关押周文王姬昌7年之处,姬姓游客可享免费优待。

对于这样的免票政策,The scenic area management explained:The origin of YueXing and yue fei is obvious;While the Shang Yinxian You in city of henan province,Also known as the king of the temple,About 3000 years ago YanZhouWang held novel universal changes 7 years,Free JiXing visitors can enjoy a discount.

  实际上,“姓”别免费并非首次出现。2012年5月,河南鸡公山景区对属鸡、姓吉的游客实行半票优惠;河南栾川5A景区老君山更针对中外所有李姓游客,实行凭有效身份证件2012年免费游览的优惠政策。

实际上,"Last name"Don't appeared for the first time is not free of charge.In May 2012,Henan jigong mountain scenic area to the rooster/Name of tourists although it is favorable;河南栾川5A景区老君山更针对中外所There are李Last name游客,实行凭There are效身份证件2012年免费游览的优惠政策.

  记者了解到,这种“姓”别免费在游客中引发了争议。有人认为,新规毕竟让一部分游客得到了实惠,在习惯了景区“涨价潮”的当下,这种举措值得赞赏。但也有人认为,本属公共资源的景区,如果要优惠就应该大家公平享受,凭什么以“姓”别为区分标准?这简直是赤裸裸的“姓别歧视”。一些游客甚至认为,此举涉嫌违反调价程序,还越权设定了特殊群体。

记者了解到,This kind of"Last name"Don't free sparked controversy among the tourists.There are人认为,New rules allow some visitors gained after all,Accustomed to the scenic spot"boom"Of the present,This move is laudable.但也There are人认为,This belongs to the scenic spot of public resources,If you want should you fair to enjoy preferential,With what to"Last name"Don't be to distinguish between standards?It was stark"Don't surname discrimination".Some tourists even think that,The suspected of violating the pricing procedure,Set a special group has exceeded his powers.

  “景区此举,说穿了就是一个促销怪招。”河南职工旅行社的一位负责人对记者说,很多不知名的景区祭出“攀亲认祖”的招数,其实就是噱头营销,提升知名度。

"The scenic area the move,After all, is a promotion to the right."Henan employee travel agency an official told reporters,A lot of not well-known scenic spot offerings"Claim kinship to recognize face"The ti,It is a marketing gimmick,Raise awareness.

  记者调查发现,近年来一些景区促销怪招频出:湖南浏阳周洛景区曾推出“处女免票”,只要年满22周岁、又敢自称处女的女性,亮出身份证就可免票进景区游览;桂林某景区推出“夏日乐爱短裙”活动,只要年满18周岁的女性游客所着短裙不超38厘米,便可享受半价入园的优惠政策;济源黄河三门峡景区甚至规定,今年母亲节期间,凡是带着母亲游览的游客,当场喊“妈”并且对方答应,则两人均可免票。

记者调查发现,In recent years, some scenic spot sales antics:Hunan liuyang Zhou Luo scenic area was introduced"Virgin free",As long as at least 22 years old/Women who dare to claim to be a virgin again,Reveals his id card can be free ticket into the scenic Tours;Guilin is a scenic spot"Summer love short skirt"activity,As long as all women over the age of 18 tourists with a short skirt does not exceed 38 cm,Can enjoy preferential policies of the half off into the garden;Jiyuan sanmenxia Yellow River scenic spot even rules,During this year's mother's day,Anyone with mother visiting tourists,Called on the spot"mom"And the other party agreed to,Both can be free.

  业内人士表示,旅游市场竞争日益激烈,许多景区为吸引游客采取了一些另类促销手段,但要注意其负面效应。盲目的炒作,也许在短期内能够吸引到更多的游客,但如果仅仅盯着眼前的这点赢利而不顾景区的整体形象和游客的感受,最终还是得不偿失,砸了景区的招牌。

业内人士表示,Increasingly competitive tourism market,Many of the scenic area has made some alternative incentives to attract tourists,But should pay attention to its negative effects.Blind speculation,Perhaps in the short term can attract more tourists,But if just staring at the sight of this profit regardless of the feelings of the whole image of the scenic spots and tourist,Eventually do more harm than good,Scenic spot signs down.

  “一个好的景区品牌,需要靠旅游品质来提升。景区应该多研究游客的消费心理,有针对性地完善景区活动项目,真正在管理和服务上多下力气,而不是简单地靠投机取巧和炒作。”郑州大学旅游管理学院教授龚绍方说。(记者余嘉熙 通讯员王基名)

"A good scenic spot,Need to rely on tourism to improve quality.Scenic area should be studied more tourist consumption psychology,There are针对性地完善景区activity项目,True strength under more on management and service,Rather than simply by opportunistic and hype."Tourism management college of zhengzhou university professor Gong Shaofang said.(Reporter Yu Jiaxi correspondent Wang Ji name)

景区营销怪招频出 “姓”别免费引发质疑

景区营销怪招频出 “姓”别免费引发质疑

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