中新网纽约7月11日电 题：纽约不会放走林书豪的三大理由

Beijing, July 11, New York problem：New York won't go LinShuHao three big reasons the

　　中新社记者 孙宇挺

China SunYuTing reporters

　　当休斯敦火箭队为林书豪开出四年近三千万美元的价码时，不知道是不是在后悔当年轻率地将林释出球队。即便现在开出如此报价，主动权却还掌握在纽约尼克斯手中。

When the Houston rockets LinShuHao for four years at nearly $thirty million when the price，Don't know if it was in regretted that lightly will release Lin team。Even now open so offer，The initiative is still controls in the New York knicks hands。

　　纽约尼克斯一直静静地看着各大球队向林书豪抛“媚眼”，由于手里捏着优先续约的“早鸟”条款，所以一点也不急，又事先放出豪言，会匹配任何开价，然后就等着看别人开价。

The New York knicks have been watched the team to LinShuHao throw“The glad eye”，Due to hold a priority of the new contract in his hand“The early bird”terms，So don't worry，And leaving out in advance，Will match any offer，And then wait to see others offer。

　　其他球队似乎也早早看到这一点，明白普通的合约对林书豪没有吸引力，对尼克斯也没有竞争力，所以一直在酝酿，直到近日传出休斯敦火箭队开出四年2880万美元的合约。

The other teams also seem to see it early，Understand common deal for LinShuHao unattractive，Knicks also are not competitive，So I've been brewing，Until recently the Houston rockets out on four years $28.8 million contract。

　　根据火箭队的合同，林书豪在火箭队的头两个赛季总薪酬为1020万美元，第三赛季为930万美元，第四年球队拥有是否执行合同权，薪酬同样为930万美元。

According to the contract，LinShuHao in the team's first two seasons total compensation for 10.2 million dollars，The third season for 9.3 million dollars，The fourth year whether the team has to carry out the contract rights，Pay the same for $9.3 million。

　　火箭开出这样的合约，可谓精心而为，因为尼克斯要匹配同样的合约或许将要多付出一些代价，这个报价或许超出了其他许多觊觎林书豪的球队的心理价位，但并没有超出纽约尼克斯的承受范围。

The rockets out of this contract，It may be said to elaborate，Because the knicks to match the same contract may at some cost to add，The offer maybe beyond the many other coveted LinShuHao team psychological price，But never went beyond the limits the New York knicks。

　　刚刚跟纽约尼克斯续约的三分球手诺瓦克跟林书豪各方面很象，也是在本赛季从尼克斯队脱颖而出，这位本赛季联盟三分球命中率最高的球员，此前NBA打工数年年薪也从来没有超过百万美元，此次纽约尼克斯也是一口气与他签下四年价值1500万美元的合同。

With the New York knicks just contract with LinShuHao hand 3-pointers novak the very like，Also in this season on the knicks stand out，The league this season from beyond the supreme player，After working for years salary NBA never more than millions of dollars，The New York knicks also breath and he signed four year contract worth $15 million。

　　与之比较，林书豪对于球队的价值显然在其之上。

And comparison of the，LinShuHao for team value obviously on the basis。

　　对于林书豪的价值，应该分作三部分看。

The value of the house of YuLinShu，Should look into three parts。

　　第一，林书豪对于球队的价值。

The first，LinShuHao for team value。

　　上赛季最后阶段，纽约出现了控卫荒，由于林书豪动手术缺席比赛，尼克斯其他两名控卫，拜伦-戴维斯和麦克-毕比又都不在状态，缺了林书豪的尼克斯在上赛季最后阶段，控卫短板一下显现，这显然也成为了后来尼克斯追逐优秀控卫的原始动力。

The last stage last season，New York appeared WeiHuang control，By YuLinShu hao operation out of action，The knicks two other point guard，Baron Davis and mike bibby and were not in state，Lack of LinShuHao knicks last season in final stages，Point guard short board once revealed，This obviously has become the best point guard the knicks later after the primary motivation。

　　刚刚签下的基德，显然是纽约对于控卫荒的未雨绸缪，但毕竟今年39岁的NBA一代控卫，如今已过当打之年，邀其加盟更像是备选而不是主力。所以这个时候，1988年出生的林书豪便显得弥足珍贵了。

Just sign of Jason kidd，Apparently the New York for control of the WeiHuang save for a rainy day，But after all this year at the age of 39 NBA generation point guard，Now the years of playing excessive，Asked to join the more like optional and not regular。So this time，Born in 1988 LinShuHao is very precious。

　　基德的加盟与其说是在威胁林书豪在尼克斯的地位，不如说在威胁另两位纽约的老控卫，戴维斯和毕比今年也都是自由球员身，但到现在也未传出球队与他们续约的动向。

Jason kidd is not so much to join in LinShuHao threat in the knicks status，As the threat to two other New York's old guard，Davis and bibby this year also are free agent body，But to now also not out with their new contract with the trend of the team。

　　此外，不要忘记，新泽西篮网队现在已经改名叫布鲁克林篮网队，并将主场移至纽约布鲁克林区。也就是说纽约主场将出现两支NBA球队，如果纽约尼克斯没有一点看家人物，怎么和网队抢市场。

In addition，Don't forget，The New Jersey nets, and changed his name to brooklyn basket is now the nets，And moved to brooklyn New York home。That is New York home will appear two NBA team，If the New York knicks no special characters，The nets and how the market。

　　事实上，林书豪并非今夏NBA最火的自由球员。篮网队刚刚与自由球员德隆 威廉姆斯续约，续约合同为5年9800万美元的大单，同样也是控卫，这样比较起来，林书豪的火箭合同显得便宜不少。

In fact，LinShuHao is not the most fire freedom summer NBA players。The nets and free agent basket just deron Williams contract，Contract extension for 5 years $98 million list，The same is also point guard，It is up，LinShuHao rockets contract many look cheap。

　　篮网队刚刚还将六次入选全明星阵容的乔 约翰逊招致麾下，与前者组建起的NBA位列三甲的后卫阵容，足以叫板尼克斯。

The nets will also be just six all-star Joe Johnson incur ranks，And the former set up NBA third defender squad，Enough to JiaoBan knicks。

　　第二，林书豪的商业价值，在纽约和在休斯敦完全不可同日而语。

The second，LinShuHao commercial value，In New York and in Houston completely cannot be mentioned in the same breath。

　　林书豪之所以能够一夜成名，和这座城市强大的媒体优势有着密不可分的联系，这里不仅有美国的各大主流新闻机构，更有来自全世界的数百家媒体的驻在机构。媒体在林来疯的过程中扮演了关键角色，媒体也能让林书豪的商业价值最大化。

LinShuHao are able to overnight，And the city powerful media advantage is inseparable connection，Here there are not only the big us mainstream news organizations，More from the world of the hundreds of media in the organization。The media in the forest to the process of crazy play a key role，Media also can let LinShuHao commercial value maximization。

　　中新社记者在2010-2011赛季的时候，想要申请尼克斯队的采访证件，几乎每次申请都能有，但到了“林来疯”开始以后，想要申请麦迪逊广场花园的场内摄影记者证，几乎已经完全不可能。此外，赛场内给文字记者准备的60多个席位，也是场场爆满，要轮换才能得到。其中除了国际媒体，也有第一次出现的纽约当地华文媒体记者。这些媒体正在给尼克斯作免费广告。

Arriving journalists in the 2010-2011 season，Want to apply for the knicks interview documents，Almost all can have for each application，But in the“Lin to crazy”Began after，Want to apply to Madison square garden field handles the photography，Has almost impossible。In addition，The premises for the text to more than 60 seats of reporters，Also is full of the field of，To get to the rotation。Among them in addition to international media，Also has the first occurrence of a New York local Chinese media reporter。The media is to the knicks for free advertising。

　　就媒体和商业优势而言，休斯敦与纽约显然是无法比拟的，事实上，同样价格的合约，纽约显然占了不小的便宜。

Will the media and commercial advantage is concerned，Houston and New York apparently is incomparable，In fact，The same price contract，New York apparently accounted for a lot of cheap。

　　此外，今年二月开始的“林来疯”爆发之际，纽约尼克斯母公司麦迪逊广场花园(MSG)在这座城市的资本市场上也强力爆发。尽管道指在这半年多时间来上下起伏不定，但MSG股票价格却难得的一路走高，从二月初的不到30美元，一直涨到现在接近40美元。整个公司在资本市场的价值增加了约7亿美元。林书豪带来的“林来疯”，或让MSG一不小心变成“林来疯”的概念股。

In addition，February this year“Lin to crazy”Outbreak of，The New York knicks parent company at Madison square garden(Msg)In the city's capital market also powerful eruption。Although the dow at this more than half a year to fluctuate up and down，But Msg stock price has the rare all the way walk tall，From early February of less than 30 dollars，Up to now has been close to $40。The whole company in capital market value added about 700 million dollars。LinShuHao brought“Lin to crazy”，Or let Msg carelessly become“Lin to crazy”Concept of。

　　此外，“林来疯”带动的球票、球衣、广告、电视收视率的上升效应是明显的，特别是尼克斯比赛收视率飙升7成之后带动的广告效应。当时美国媒体给林书豪的身价估值是1400万美元。与休斯敦相比较，纽约在实现林书豪商业价值方面显然占尽优势，不管从哪个角度考虑，纽约尼克斯也绝无可能轻易放走这样一名吸金明星。

In addition，“Lin to crazy”Drive ticket、shirt、advertising、The TV ratings rise effect is obvious，Especially the knicks game ratings soared after the drive advertising。At a time when the us media to LinShuHao price valuation is $14 million。Compared with Houston，New York LinShuHao commercial value in the realization of obviously advantage，No matter from which Angle consideration，The New York knicks also can't possibly easily let such a JinMingXing absorption。

　　第三，就是林书豪华人市场的价值，事实上也是商业价值，但特别值得专门一提。

The third，The book is for people the value of the luxury market，In fact is commercial value，But especially worthy special mention。

　　有评论指出，休斯敦开出这样的报价给林书豪，实际上是姚明效应的延续。

Critics say，Houston such an offer on LinShuHao，In fact is the continuation of yao Ming effect。

　　休斯敦火箭队应该是最早尝到华人球员“甜头”的NBA球队，所以他们选择继续追逐林书豪，事实上也是希望再造一个姚明效应。

The Houston rockets should is the first taste of Chinese players“miley”NBA team，So they choose to continue to pursue LinShuHao，In fact is also hope to create another yao effect。

　　但与姚明不同，林书豪是土生土长的美籍华裔，就这一点，对于相同身份的美国400万左右华裔人口而言，特别是当中同样土生土长的青年人，特别具有感召力，这是姚明所没有的。

But different with yao Ming，LinShuHao is a native of Chinese American，At this point，For the same to the identity of the 4 million or so Chinese population in the United States，Especially the young people of the same native，Especially with charisma，This is yao do not have。

　　因为林书豪的爆发和姚明的离去，纽约尼克斯已经逐渐取代休斯敦火箭，开始成为NBA全球华人的新主场。

Because of the LinShuHao outbreaks and yao's left，The New York knicks have gradually replace Houston rockets，Start to become the NBA global Chinese people's new home。

　　今年4月15日，有着“中国体操王子”之称的李宁也专门拜访麦迪逊广场花园，会见了纽约尼克斯的母公司麦迪逊广场花园公司体育部总裁史考特 奥尼尔。

April 15,，has“China's prince of gymnastics”Li ning is also known as the special visit Madison square garden，The New York knicks met with the parent company of Madison square garden company sports President Scott shaquille o 'neal。

　　奥尼尔在接受中新社记者采访时表示，因为林书豪在尼克斯的缘故，纽约尼克斯获得了更加广泛的国际视野的关注，也吸引了各种各样的公司前来谈合作。比如他们正在与宏基电脑等公司探讨合作，可口可乐公司也准备在纽约尼克斯主场推出中文广告。奥尼尔表示，现在全世界更多的公司希望将麦迪逊广场花园当作他们的展示平台。

O 'neal in accept arriving reporter to interview said，For the sake of LinShuHao in the knicks，The New York knicks won more extensive international vision attention，Also attracted all kinds of company to come to talk about cooperation。Such as they are and acer computer company discuss cooperation，The Coca-Cola company is prepared to launch in New York knicks home Chinese advertising。O 'neal said，Now the company hope more around the world will be at Madison square garden as their display platform。

　　奥尼尔交给中新社记者一张名片说，“反面印着中文。”

O 'neal to arriving journalists a business card says，“The Chinese on the back。”

　　纽约尼克斯目前已经在纽约有意识地接近一些中方媒体人士，咨询有关中国市场的意见。

The New York knicks at present already in New York consciously close to some Chinese media people，Consulting on Chinese market opinion。

　　这个市场怎么拓展，究竟有多大，现在还不好估计，但显然庞大的亚洲粉丝群体将是可以预见的。

How to develop the market，Exactly how much，It's difficult to estimate，But obviously huge fans of the Asian group will be predictable。

　　此间媒体的网页调查或许更能说明问题，一个体育网络媒体“露天看台”开辟的调查“纽约该不该续签林书豪？”结果显示，在受调的网民中，有86.2%选择肯定的答案。

This media web survey perhaps more to the point，A sports network media“Outdoor stands”Opening of the survey“New York LinShuHao should renew？”The results show，In the Internet users by the，86.2% of the choice must answer。

　　7月11日是NBA自由球员签约时间窗开启的第一天，纽约尼克斯有三天时间考虑是否匹配休斯敦火箭队的合同。现在只有静静等待。完

July 11, is the NBA free the player to sign time window opens the first day，The New York knicks have three days considering whether to match the Houston rockets contract。Now, only just wait。finish