本周一，广州恒大俱乐部宣布与韩国国家队和国奥队主力中卫、年仅23岁的金英权签约4年，花费250万美元。这桩转会显示恒大俱乐部在外援引进上，既要有实力的大牌，也要有潜力的新锐。换句话说，在外援方面恒大既追求花大价钱买球星，也要开展外援的经营，并从中赚钱。作为中超二年级学生，恒大在这方面的新思路值得国安、鲁能等老中超俱乐部学习与借鉴。

On Monday，Guangzhou evergrande club announced with South Korea national team and reinstated the main central defender、Only 23 years old JinYingQuan signed a four year，Cost 2.5 million dollars。The move shows evergrande club in foreign aid in the introduction，Both have the strength of big shop sign，Also want to have the potential of the new wave。In other words，Foreign aid evergrande for both spend big price for star，Also want to carry out foreign aid operation，And to make money。As a super grade two，Evergrande in this respect is the new ideas of national security、Shandong luneng super club and other old learning and using for reference。

　　最能体现恒大外援经营新思路的转会事件就是被誉为“巴西猎豹”的穆里奇。2010年7月，广州恒大以350万美元买下了在巴甲刚刚崭露头角的穆里奇。这个转会价格别说在中甲，就是在中超也属头一份，因此在中国足坛轰动一时，许多人都以瞧热闹的心态，看恒大这笔投入如何收得回来。此后恒大陆续引进了保隆、雷纳托、克莱奥和孔卡等球星，一次次刷新着中国足坛的外援转会记录。第一年中超，恒大在赚足了眼球的同时，也夺得了中超冠军。

The most revealing evergrande foreign aid operation new ideas for the move was known as the event that is“Brazil cheetah”Of mourinho richie。July 2010，Guangzhou evergrande to 3.5 million dollars to buy in BaJia just up-and-coming mourinho richie。The transfer price don't say in medium armor，Is Chinese super also is in a head，So in China football caused a sensation，Many people have to look busy mentality，See how the decision evergrande the back。Since then evergrande introduced in the lung、renato、Mr Klein and hole CARDS star，After China's foreign aid refresh football transfer record。In the first super，Evergrande in the eye to make enough at the same time，Also win the super champions。

　　经过2011赛季短短的一年，我们发现恒大的炒作效应让中超球员身价倍增。恒大球员的年收入是其他俱乐部同水平国脚年收入的2到4倍，客观上拉高了中超球员年薪总体水平，也让中超各俱乐部开始追赶恒大。今年申花、贵州人和以及升班马阿尔滨、富力都仿效恒大，加大投入，纷纷引进大牌外援，最显赫的就是今年欧冠主力德罗巴。

After the 2011 season one short years，We found evergrande's hype effect let tr player multiply。Evergrande players annual income is other club TongShuiPing international the annual income of 2 to 4 times，Push the super players objectively the overall level of salary，Also let the super club began to run after evergrande。This year shenhua、Guizhou and and the promoted's shore、FuLi all emulate evergrande，Increasing investment，Introduced in big foreign aid，The most prominent is the champions league this year main didier drogba。

　　目前，中超不少俱乐部已瞄准了国际一线球星，外援预算多在千万美元的级别，这让中超成为国际转会市场新崛起的贵客。客观地看，恒大效应有正反两方面效应。正面的作用是，以往不屑于中超的国际大牌球星终于降尊纡贵，愿意来中国踢球了。副作用是，只要外援一听说是中超俱乐部，其经纪人马上将身价翻番，这增加了中超外援引进的成本。回想2004年中超射手王耶利奇，当时国安俱乐部给他只有40万美元年薪，现在面对类似条件的外援，中超俱乐部如果没有100万美元的报价，双方就基本没的谈了。

At present，Many Chinese super club has aimed at the international star a line，Foreign aid budget in the $more than the level，This let tr international market as of the emergence of distinguished guest。Objectively look，Evergrande effect have both the positive and negative side effects。Positive role is，Before the international soccer stars to finally drop and Yu expensive，Play willing to come to China。Side effect is，As long as foreign aid a hear is super club，The agent will soon be worth double，This increases the cost of the introduction of super foreign aid。Look back to 2004 super striker YeLiJi king，The national security was the club only an annual salary of $400000，Now face similar conditions of foreign aid，Soccer club if no $1 million offer，Both sides of the basic didn't talk about。

　　职业足球俱乐部经营的核心就是球员，对这点恒大俱乐部非常清楚。他们在中超首先用天价引进大牌外援，取得成功后，这些外援的身价大涨，恒大再将其卖出，不仅白使了一年，而且还赚了钱，刚刚从恒大转投日本鹿岛鹿角队的巴西外援雷纳托就是最好的事例。

The professional football club business is the core of the player，On this evergrande club is very clear。Their first day in super with introduction of big foreign aid，The success，These foreign aid price soar，Evergrande combine it sells，White makes a year not only，And still make money，Just from evergrande converted Japan LuDao antlers team of Brazilian foreign aid renato is the best example。

　　不过，众多后来的跟随者却陷入了被动局面。今年鲁能、国安和泰达等老牌中超俱乐部的引援都不算成功。以国安俱乐部为例，年初引进的雷纳尔多、马努和卡鲁，现在看难说满意。许多国安球迷议论，如果把雷纳尔多、马努和卡鲁3人总计约370万美元的投入，买一个类似克莱奥、穆里奇那样好使的前锋，如今国安还会为锋无力发愁吗？这就叫没把钱花在刀刃上，而要避免这点是需要眼光的。

but，Many followers of later falling into passive situation。This year luneng、The national security and the teda super old club reinforcements is not successful。The national security to the club as an example，Introduction of the early rinaldo、Manu and salomon kalou，Now look at it's hard to say satisfaction。Many of the national security fans among yourselves，If the rinaldo、Manu and kalou 3 people totaled about $3.7 million spent，Buy a similar klein Mr、Mourinho richie that so that striker，Now the national security will also unable to worry for the front？This is not to spend money in the blade，But to avoid this is to the eye。

　　很多人会忽视这样一条新闻，2011年初时穆里奇原在巴西的母队阿瓦伊曾开价700万美元想回购他，而韩国水原三星队也曾报价550万美元求购穆里奇，这印证了恒大俱乐部老总刘永灼在穆里奇引进之初时的预言：穆里奇的身价今后一定会升值。现在看来，恒大确实眼光独到。遍观今年中超各队强援，最实用的还是穆里奇。昨天恒大老板许家印又提出，今后恒大引援要更加注重商业效应，从引进到售出，球员要增值。许家印指的就是刚引进的新外援、韩国新秀金英权。据报道，里皮的助教在日本考查了金英权的表现后，也认可了恒大俱乐部这一人选。以目前亚洲外援在欧洲的行情来看，可以预见在名帅里皮的调教下，金英权3年后的身价有望升至1000万美元左右，这将是继穆里奇之后，恒大在外援上又一个成功范例。

Many people will ignore such a news，In early 2011 when mourinho richie the original in Brazil's mother, the wye have offered $7 million to buy back him，And SanXingDui suwon had $5.5 million offer for mourinho richie，This proved evergrande club old total LiuYong burning in the introduction of jose mourinho richie early predictions：Mourinho richie is worth in the future will be appreciate。Now it seems，Evergrande really unique perspective。Soccer teams this year over view reinforcements，The most practical or mourinho richie。Evergrande XuGuYin boss yesterday and puts forward，Evergrande reinforcements in the future to pay more attention to the commercial effect，From the introduction to sold，Players to value-added。XuGuYin refers to the introduction of the new foreign aid is just、South Korea JinYingQuan rookie。According to the report，Lippi ta in Japan examines JinYingQuan performance，Also recognized the evergrande club this candidate。With the Asian foreign aid in the European market and see，Can foresee in the name of the skin of the handsome player，Three years after JinYingQuan is expected to rise to 10 million dollars，This is expected to be the mourinho after Ricky，Evergrande in foreign aid and a successful example。

　　在外援上，恒大从追求轰动效应，到追求商业效应，这是恒大从业余向职业的迈进。但究其根本，这不过是职业足球内在的规律之一，恒大只不过是最早悟到了这一点，并在实践中尝到了甜头。对此，一些老中超俱乐部应该从中反省：为什么恒大3年以来在外援引进上很少失败？仅仅是许家印敢于花钱吗？在职业足球规律的认识方面，恒大的做法有没有值得老中超们反思的地方？(陈赢）

In the foreign aid，Evergrande from sensationalism，To pursue business effect，This is from your part-time evergrande to the career of the forward。But in its fundamental，This is only one of the professional football internal rules，Evergrande just is the earliest wu arrived this，And in practice tasted sweets。this，Some old super club should reflect from：Why evergrande 3 years in foreign aid since the introduction of rarely fail？Just XuGuYin dare to spend money？Professional football in our understanding of the law，Evergrande practice have worth the super old reflections？(ChenYing）