中新网8月4日电 据英国《金融时报》3日报道，在奥运会组织者加大努力消除未经授权地使用与伦敦奥运会相关词汇和图片的行为之时，伦敦市长鲍里斯?约翰逊则对过分热情的管理奥运品牌的“愚蠢行为”提出了警告。

Beijing August 4, according to the British《Financial times》Three days to report，In the Olympic Games organizers intensify efforts to eliminate unauthorized use and London Olympic Games vocabulary related and the picture of behavior，London mayor Boris?Johnson is too warm to the Olympic brand management“Stupid behavior”warns。

　　伦敦奥运会开幕式之前，一个由律师和执法官员组成的“奥运会品牌警察”曾处于高度戒备状态，以打击在促销材料中使用“奥运会”、“2012”、“伦敦”、“奖牌”和“金牌”等字眼的小企业以及使用奥运五环标志的行为。

London before the opening ceremony of the Olympic Games，A lawyer and law enforcement officials by members“The Olympic Games brand the police”Once on high alert，To blow in promotional materials in use“The Olympic Games”、“2012”、“London”、“medal”and“Gold medal”The word of small businesses and use the behavior of the Olympic rings。

　　但约翰逊呼吁少利用法律，来保护国内赞助商以及国际奥委会的全球赞助商的权利。英国国内赞助商已向伦敦奥组委出资7.20亿英镑。有消息称，甚至连剑桥公爵夫人凯特?米德尔顿的家人也被告知在他们公司网站上对奥运会信息做出轻微改动。这个网站销售派对用品。

But Johnson call for less use of the law，To protect domestic sponsors and the international Olympic committee (ioc) global sponsor's rights。Britain has to sponsor the London organising committee paid 720 million pounds。With the news，Even the Cambridge the duchess Kate?Middleton's family was also told that in their web site to the Olympic Games on a minor changes to the information。The web site selling party supplies。

　　约翰逊表示：“我认为，在这个领域，你不能容忍任何愚蠢行为。”他回忆自己当时曾住在西伦敦一个曾经被称为奥林匹亚(Olympia)的地方，他表示，那是“一个非常可敬的名字”。

Johnson said：“I think，In this field，You will not tolerate any stupid behavior。”He recalled that has lived in west London a once called Olympia(Olympia)place，He said，That is“A very respectable name”。

　　他补充称：“如果有人有一个奥林匹克咖啡馆，那么祝他们好运吧。”

He added：“If someone has a Olympic cafe，So wish them good luck。”

　　伦敦奥运交付管理局拥有280名“专业执法官员”，来管理户外交易并防范28个奥运会场馆和赛事上的所谓埋伏营销。该机构表示，实行这些规定将采取“合理且适当”的方式。伦敦奥组委拥有一个独立的品牌保护团队。

London Olympic delivery authority has 280“Professional law enforcement officials”，To manage the outdoor trade and prevent 28 games venues and competition of so-called ambush marketing。The agency said，Practice of these regulations will take“Reasonable and appropriate”way。The London organizing committee have an independent brand protection team。

　　伦敦奥组委主席科勋爵不久前因一时疏忽，引发了一场争议，当时他被问及如何施行品牌保护法，来保护阿迪达斯和可口可乐等奥运会赞助商。

The London organizing committee chairman Lord, not long ago for oversight，Sparked a controversy，When he was asked about how to enforce the brand protection law，To protect the adidas and Coca Cola Olympic sponsors。

　　他告诉英国广播公司的《Today》节目，持票者或许可以获准穿着耐克运动鞋进入场馆，但“如果你穿着百事T恤那么你可能就不准进场了，因为可口可乐是我们的赞助商”。

He told the BBC《today》program，The PiaoZhe perhaps will be allowed to wear Nike sneakers into venues，but“If you're wearing t-shirts so you may Pepsi is no onto the field，Because Coca Cola is our sponsors”。

　　伦敦奥组委后来澄清科勋爵的言论称，允许个人穿着任何品牌的服装进场，但穿着同样明显的有形品牌的大型团队则不得进场。

The London organizing committee later clarified, the Lord of the claim that，Allows individuals to wear any brand of clothing comes into play，But in the same obvious physical brand of large group will not play。

　　奥组委副主席凯斯米尔斯勋爵表示：“管理品牌保护将非常敏感且谨慎。一些地方可能有一些爱指手划脚的官员，但如果你看看我们追查的人数，你会发现数量很少。”

Bocog vice chairman Keith mills Lord said：“Management brand protection will be very sensitive and cautious。Some place may have some love refers to delimit the hand feet officials，But if you look at the number of people we traced，You will find that few in number。”

　　在有关奥运会保安公司G4S未能为奥运会找到1.04万名保安的新闻占据媒体主要版面后，约翰逊声称没有因为交通和安保灾难的预言而感到烦恼。

In the Olympic Games for the Olympics security firm G4S failed to find 10400 security news media mainly occupied after the layout，Johnson says no because the traffic and security to the prediction of the disaster and feel annoyed。

　　他表示，在赛前心理低谷的时刻，媒体正四处寻找存在瑕疵的地方，是可以理解的，也是正当的。

He said，In the psychological moment the bottom of a valley，The media are searching for the flaws of the place，Is understandable，Was right。

　　约翰逊还否认本届奥运会将变得过于商业化，并为麦当劳等赞助商做出辩护，该公司为本届奥运会提供的财力支持一直受到减肥活动人士的批评。

Johnson also denied that the games will become too commercial，For McDonald's, and make defense sponsors，The company for the games provide financial support has been under a weight loss activists criticism。

　　“这是针对麦当劳的鄙俗的势利行为，”约翰逊表示，“我认为，它们很棒。我们尽我们的最大可能举办一场并非无休止地榨取纳税人的奥运会，这无疑是重要的。”

“This is targeted at McDonald's BiSu of snobbery，”Johnson said，“I think，They are excellent。We do our biggest may hold a is not the taxpayers of the Olympic Games the endless crush，This is certainly important。”