伦敦奥运会之后，孙杨凭借优异的成绩和俊朗的外表成为新一代“全民偶像”，中体产业竞赛集团副总裁、中体明星体育文化传播有限公司总经理王奇表示，孙杨如今成为了稀缺资源，他的市场潜力丝毫不逊于在2004年雅典夺冠后的刘翔。

After the Olympic Games in London，SunYang with excellent grades and jun lang appearance become a new generation“The idol”，Midbody industry competition group vice President、Midbody star sports culture dissemination limited company general manager WangJi said，SunYang now became scarce resources，He market potential is no inferior to in the 2004 Athens win after liu xiang。

　　伦敦奥运会前，孙杨代言了伊利、361°和可口可乐的广告。在王奇看来，这三大商家是签到了宝贵的“原始股”，“中国男子在游泳项目出块金牌太难了，游泳的金牌就像当年刘翔在跨栏夺冠一样，是稀缺资源。”王奇预计伦敦奥运后，会有超过200家企业通过各种关系希望与孙杨签广告合同，而奥运之前，只有十多家。

Before the Olympic Games in London，SunYang speak the Erie、361 ° and Coca-Cola advertising。In WangJi seems，The three big merchants are sign in the precious“Initial offerings”，“Chinese man in the swimming events out of the gold MEDALS is too difficult，Swimming gold medal as when liu xiang in the hurdles as title，Is scarce resources。”WangJi expected after the Olympic Games in London，There will be more than 200 enterprises through the various relations hope and SunYang sign advertising contract，And before the Olympic Games，Only a dozen。

　　前中国游泳队总教练陈运鹏认为，孙杨还有很大的潜力，至少可以保证两届奥运会、10年左右的优势。美国权威游泳杂志《游泳世界》预测，孙杨明年的代言收入极有可能突破2000万美元。虽然这距刘翔巅峰时期的身价尚有差距，但若孙杨在未来十年内能一直保持好成绩，那么他的商业价值必将超越刘翔。

Former Chinese swimming team head coach ChenYunPeng think，SunYang and great potential，At least for two Olympic Games、10 years advantage。The United States authority swimming magazine《Swimming world》prediction，YangMingNian sun in endorsement income is likely to exceed $20 million。Although this liu xiang from the peak value of the existing difference between the，But if SunYang over the next ten years can keep good grades，So his commercial value will surpass liu xiang。