再后来,鄙人学校的筒子们,不断创作出“做女人,挺好”、“方正,正在你身边”等极具感染力的经典广告文案,别说还真有点冲动,如果时光可以倒流,我也要做回彻彻底底的广告人,让作品及我本人,一句恒久远,英名永流传。

then,I've school the cheese,Constantly create“Do woman,good”、“founder,Are around you”Etc beamed classic AD copy,Don't say also really a little impulse,If time can turn back the clock,I also want to be back to the advertising people altogether,Let the work and I,A forever,Illustrious name ever spread。

　　好的广告词,总是令人折服,过目不忘。有些剑走偏锋之语,运用得好,还能达到事半功倍的效果。地理位置紧邻重庆的湖北利川旅游局日前为了推介其旅游资源,就在重庆各公交车体上打起了主意“我靠重庆,凉城利川”、“热!到利川凉快去!”一语既出,立即引发各方热议。重庆方面要求迅速撤换该广告,利川方面迫于压力也表示将修改广告。

Good words,Always convincing,photographic。Some of the sword go the language of hail,Use good,Still can reach the twice the result with half the effort。The geographical position next to the chongqing tourism in order to promote a hubei connects the tourism resources,In the chongqing bus hull up the idea“I depend chongqing,LiangCheng lichuan mou”、“hot!To advantage sichuan to cool!”A language is a,By hot debate parties to immediately。Chongqing demand quickly replaced the advertising,Lichuan mou aspects are under pressure also said it would alter the AD。

　　暂且不论躺着都“中枪”的重庆,声色俱厉地要求撤换广告的做法是否过于霸气,也先不管利川这句“语不惊人死不休”的广告语是否真像有些网友批判的那样俗到掉渣,咱先得承认,无论如何,利川“凉城”被大家记住了。

No matter for lying“Shot in the”Of chongqing,ShengSeJuLi calls to replace the practice of advertising to whether too ambition,This sentence is whether advantage sichuan“Language not astonishing die endlessly”The AD is really like some of the criticism that the common to slag off,I have to admit that the first,No matter how to,Lichuan mou“LiangCheng”Is everyone remember......。

　　单从广告营销、旅游营销的角度来说,利川赢了第一步。业内人士都知道,广告营销不仅是一门学问,而且是一项系统工程。如何提炼寥寥数字,实现广而告之,需要深入研究自身特点和客源心理需求,特别重要的,是要注重创意,让广告词别具一格,有神,有力,h°1d不住、散得开,传播效果方能达到。

Only from the advertising marketing、Tourism marketing point of view,Lichuan mou won the first step。The industry insiders know,Advertising marketing is not only a learned skill,And it is a system engineering。How to refine a number,Realize advertising,Need to study the characteristics of their psychological needs and tourists,Particularly important,Is to should notice originality,Let the AD copy having a unique style,god,powerful,H ° 1 d not、Loose open a,Communication effect can achieve。

　　现在,丝们已经创作出“我靠体”了,“我靠省电力大厦,是不是很牛,大型国企,吃喝不愁,整个人都觉得倍儿有面子!”“我在利川,我靠重庆!我在重庆,不让你靠!重庆不是你想靠,想靠就能靠……”足见其立竿见影之效。

now,The silk has created“I depend body”the,“I depend province electricity building,Whether very cow,Large state-owned enterprises,Food and drink not sorrow,The whole people think times son have a face!”“I in lichuan mou,I depend chongqing!I in chongqing,Don't let you rely on!Chongqing is not you want to rely on,Want to rely on can rely on……”It serves to show its immediate effect。

　　其实,大家主要对“我靠重庆”中的“靠”字争论最大。那么“靠”字又是起源于哪儿呢?研究研究还挺有意思。现在几种考证,一说因《大话西游》里周星驰无厘头式语言而走红,星爷还有“我靠你”的经典舞曲。还有说“我靠”本身根本就不是中文,而是英语“““K°的译音。意说某人行为怪诞不可预测,疯疯癫癫。

In fact,People mainly to the“I depend chongqing”of“by”Word debate biggest。so“by”Word is originated in where?The study also is very interesting。Now several textual research,Said because《Exaggeration west swim》Chow wulitou type language in really popular,Star ye have“I depend you”Classical dance music。And said“I”Itself is not Chinese,But English“““K ° transliteration of。Italy said someone ACTS weird unpredictable,crazy。

　　台湾朋友坚定地认为“我靠”是从闽南语演化而来。面对一件出乎意料的事情,台湾人往往用台语说“靠北”,即“哭爸”(如丧考妣),他们认为“靠”字为“哭爸”删减版,乃是闽南语粗话短句。

Taiwan friend firmly believe that“I”Evolved from accents。Facing a unexpected things,Taiwanese often use Taiwanese said“By north”,namely“Cry dad”(RuSangKaoBi),They think“by”Word for“Cry dad”Cut version,But language accents in short sentences。

　　更有甚者指出,“靠”这个很有硬度的词汇,已经在中国被沿用大约有1000多年了,当年诸葛亮气死周公谨,周都督最后说的那句话“既生瑜何生亮”正是此意。直到今天我们大家能如此娴熟地运用“靠”,实在是一种历史惯性的具体演绎。

What is more pointed out,“by”This is a hardness vocabulary,In China is still has about 1000 years,When zhuge liang zhou to grieve,Last week said arrangements of the words“Since living yu he2 sheng's light”That's it。Until today we can everybody so skillfully use“by”,It is a historical inertia of the specific deduce。

　　以上说的几种运用“靠”字的语境,多少带有贬损和粗俗口吻,但个人认为,“我靠重庆”并不带有这种挑衅的意味,而采用了“靠”字中的“依靠、毗邻”之意。想起一首歌里面的歌词,“我让你依靠,让你靠……”,“我靠重庆”,大概也可看做一句情话吧。

Above says several use“by”Word context,With how many derogatory and vulgar tone,But people think,“I depend chongqing”Don't carry the aggressive hue,And the“by”Word in a“Rely on、Adjacent to”The meaning of the。Think of the inside of the song lyrics,“I let you rely on,Let you rely on……”,“I depend chongqing”,Probably also can regard as a loving word now。

　　需要提醒的是,虽然“我靠重庆”从广告营销的角度走好了第一步棋,但是千万不要认为“打擦边球”应该是种常态。利川应该做的是,如何在以后的招商引资,修饰旅游名片的同时提升文化内涵,让全国的游客感受到当地浓烈厚重的风土人情,这才是关键。

What need reminds is,although“I depend chongqing”From the point of view of the advertisement marketing well go first step to play chess,But don't think“Play outside”Should be constant。Lichuan mou should do is,How to the investment promotion in the future,Modification of the tourism business card while increasing cultural connotation,Let the national visitors feel strong local conditions and customs of massiness,This is the key。

　　千万避免“宜春,一座叫春的城市”、“简阳,一座壮阳的城市”这样雷得外焦里嫩的宣传思路,更别学楼盘搞宣传“两万,干不干”这种不知卖房还是卖淫的口号。“靠”这种隐晦的暴力美学字眼,用时有风险,仅限一次使用吧。

Must avoid“yichun,A why city”、“jianyang,A strong sun city”So Reid outside the focal publicity ideas in Lebanon,Don't learn more buildings make propaganda“Twenty thousand,Do or not”This kind of don't know or the slogan of the house prostitution。“by”The faintness of the violence aesthetics of the word,Is the risk with,Only one time use it。

　　“扬州八怪”之一的郑板桥,辞世之前留给儿子几行诗句:“淌自己的汗,吃自己的饭,自己的事情自己干,靠天,靠地,靠祖宗,不算是好汉。”其实,“靠”谁都不如靠自己,有实力才会有魅力。

“Yangzhou eight weird”Of one of ZhengBanQiao,Before his son left a few lines:“Drips own sweat,Eat their own bread,Do it ourselves,Dependent on the,on,By fathers,Not a true man。”In fact,“by”Who are not on their own,Has the strength will be attractive。