先是湖北利川推出个“我靠重庆，凉城利川”的旅游广告语，受到网民、特别是重庆网民的大力拍砖、反对之后，不叫“我靠重庆”了，改叫“重庆这边，凉城利川”。

First launched a scope of hubei province“I depend chongqing，LiangCheng lichuan mou”Tourist slogan，By Internet users、Especially in chongqing of Internet users to clap brick、After against，Don't call“I depend chongqing”the，Changed to call“Chongqing side，LiangCheng lichuan mou”。

　　更大的“奇葩”还在后边。利川只是恩施自治州的一个县级市，在利川之后，恩施景点旅游广告又“出位”，竟然推出了一个所谓的“凉民证”来推销自己的旅游资源。手持这个“凉民证”，就可以在恩施的旅游景点享受门票半价优惠。(《武汉晚报》 7月11日)

more“crowd”Also behind in。Enshi autonomous prefecture of lichuan mou is just a county，In lichuan mou after，Scenic spots enshi advertising and tourism“piece”，Unexpectedly launched a so-called“Cool people card”To promote their own tourism resources。Armed with the“Cool people card”，Can the tourist attractions in enshi enjoy half-price tickets for tickets。(《Wuhan evening》 July 11,)

　　凉民证，良民证。只要懂点中国历史的人都会看出来，这个所谓的“凉民证”广告创意，来自日本侵华的产物良民证。广告策划不能没有底线，尤其不能试探这种涉及到大是大非的民族底线。恩施为了宣传地方避暑凉快的特点，策划发放“凉民证”半价游恩施的活动(实际上是去年已经开始在搞)，为了吸引眼球，民族的历史耻辱都成了他们手里可以用来变现的支票。

Cool people card，Law-abiding card。As long as know some Chinese history will see out，The so-called“Cool people card”Advertising creative，From the product of the Japanese aggression against China law-abiding card。Advertising planning can't not the bottom line，Especially not test this involves is a national of the bottom line。Enshi to promote local summer cool features，Planning issued“Cool people card”The activities of enshi swim at half price(Is actually has begun to make last year)，In order to attract eyeball，The history of the national shame became hand can be used to cash checks。

　　事实上我们的城市广告或者旅游广告已经不是第一次出位。宜春把自己的城市形象宣传语定为“一座叫春的城市”，张家界赶大片《阿凡达》的时髦，把本来好好的“乾坤一柱”改成“哈利路亚山”。这些广告的策划和投放批准者们并不是不知道这些广告出来之后会有什么样的负面反响；但正所谓“好事不出名，坏事传千里”，一个正面的广告策划，即使你投入大笔的金钱，也不一定能达到想要宣传效果，类似于“凉民证”、“我靠重庆”这样的负面切入的宣传方法，却是“四两拨千斤”，业内把这叫做“负面营销”。宣传什么、怎么宣传是次要的，关键是这么一宣传，要能引起媒体的兴趣、网民的兴趣，你骂他们吧，他们在那等着呢，“你骂我吧，越骂我我越出名。”就是这样。

In fact our city advertising or travel advertising is not the first time piece。Analyzing the image of the city to propagate language as“A why city”，Zhangjiajie cast large《All of o》modern，The original well“Tide a column”into“Harry LuYaShan”。These planning the advertising and put those in the approval is not not know these ads out there will be what kind of negative feedback；But is the so-called“Is good，Bad news travels fast”，A positive advertising planning，Even if you put into large sums of money，Also can not achieve want to publicity effect，Similar to“Cool people card”、“I depend chongqing”Such negative cut in the promotion of the method，is“Four two dial one thousand catties”，This is called in the industry“Negative marketing”。Propaganda what、How propaganda is minor，The key is such a propaganda，To be able to cause the media interest、Users of interest，You scold them anyway，They are there waiting，“You scold me，The more scold me the more I famous。”Is such。

　　恩施旅游局说，“凉民证”什么的他们统统不知情，这一设计应该是广告代理公司所为。利川旅游局前几天也是这么说的，现在又找广告公司出来顶缸，广告公司成了新一代的临时工。可是这样大规模的城市广告投放，城市管理者们提前并不知情，完全由广告公司决定，你信吗？

Enshi tourism bureau said，“Cool people card”What they all don't know anything about this，This design should be advertising agency to do so。Lichuan mou tourism administration a few days ago say so，And now to find out DingGang advertising company，Advertising company has become a new generation of temporary workers。But this large city of advertising，City managers did not know in advance，Complete by advertising company decisions，Can you believe it？

　　但愿不要再有哪个城市想出并批准“凉民证”这样鸡血的宣传方式。炒作也分个方式，如果连民族耻辱这种东西都可以拿来利用和消费，我们就连最起码的底线都失去了。

I hope no which city came up and approval“Cool people card”So the chicken propaganda way。Speculation also points a way，If even the national disgrace this things can be useful and consumption，We even at the very least, bottom line is lost。