“我靠重庆”的风波未平,“凉民证”的炒作又起。从字面意义看,无论是“我靠”还是“凉民”都无可非议。然而出现在商业广告中的这些字眼却远远超出了文本意义,而异化为一种“生搬硬套”的“谐音挑逗”尽管有关方面再三喊冤抱屈,却也难以摆脱恶俗炒作的嫌疑。

“I depend chongqing”Not flat the turmoil in,“Cool people card”Hype and up the。Look from the literal meaning,whether“I”or“Cool people”Are beyond reproach。However appear in commercial advertisements of these words but far beyond the text meaning,And alienated to a“derivative”of“Homophonic tease”Although the BaoQu HanYuan repeatedly,But difficult to get rid of the nasty hype suspicion。

　　商业社会,炒作促销难以避免；商家逐利,本来无可厚非。但对于商业而言,除了盈利的经济责任之外,还应有相应的社会责任广告促销不仅不能触犯法律法规,还要遵从公序良俗,这是基本的要求。而切入现实的语境,我们却无奈地发现,炒作早已没了节制和尺度“泄停封”、“金喜膳”、“中央一套”……只要能招来眼球并产生“围观效应”,可谓是无所不用其极。

Commercial society,The hype is difficult to avoid sales promotion；Business for profit,Was understandable。But for business speaking,In addition to economic responsibility of earnings outside,Also should have corresponding social responsibility promotional advertising not only can't break the law and regulations,But also follow public order good morals,This is the basic requirements。And cut the context of the reality,But we are helpless to find,The hype had already didn't temperance and scale“Discharge stop sealing”、“JinXi and the”、“The central a”……As long as the eye can recruit and produce“Onlookers effect”,It is to have no need not to the extreme。

　　如果说“我靠重庆”式的炒作是一种不靠谱的“小聪明”,反衬出的是发展的急功近利和心态的浅薄浮躁,带有一定的“娱乐性”色彩；那么,“凉民证”则是以历史的悲剧和民族的痛点作为哗众取宠的道具,已经无法用羞耻和恶俗来形容,直接就突破了最后的耻感红线,是道德、商业伦理和社会责任的沦丧。

if“I depend chongqing”The hype is a type of without spectrum“smart”,The development of the has highlighted is quick and mind of the shallow blundering,Has some“entertaining”colour；so,“Cool people card”It is the tragedy of history and national spot as sensationalistic prop,With shame and rule had been unable to describe,The last direct breakthrough sense of shame red line,Is moral、Business ethics and social responsibility to decay。

　　不是什么都能拿来当噱头,不是什么都可以为炒作而放弃,这已经是最后的底线。一旦这个底线失守,不仅商业丢掉了最后一块遮羞布,社会道德城堡也将面临坍塌之灾。对此,有关部门应该加强监管,对低俗的商业恶炒发现一起查处一起。然而,在一些地方,监管者对恶俗商业炒作“不以为耻”,采取默许或者是纵容的态度,有些甚至是政府部门亲自披挂上阵一手操办。

Not everything can be for stunt,Not everything can be for hype and give up,This is the last of the bottom line。Once the bottom line fell,Not only lost the last piece of business cover,Social moral castle will face the plagues of collapse。this,The relevant departments should strengthen the supervision,For cheap commercial evil fry together and found together。however,In some places,Celebrating regulators in commercial hype“Am not ashamed”,Take tacit approval or is indulgent attitude,Some even is a government department to go in person to battle a arranged。

　　商业炒作从一哄而上到无序乱舞、再到失去底线,这样一条膨胀性“发展”的轨迹,凸显出相关法律制度的缺位和职能部门监管责任的缺失。如果这种情况得不到根本改变,眼球经济时代的“凉民证”传奇,不是第一次上演,肯定也不会是最后一次上演。

Business from YiHongErShang to hype disorder flurry、To lose the bottom line,Such an expansion“development”track,Highlight the absence of the relevant legal system and functional departments missing responsibility of the supervision。If this situation is not changed fundamentally,Eyes economic times“Cool people card”legend,Not the first contest,Certainly won't be the last performance。