继2011年法国旅游发展署成功推出“法兰西美酒和文化遗产”主题之旅之后，2012年7月12日，第二届“法兰西美酒和文化遗产”主题旅游产品发布会在京举行。

The 2011 French tourism agency successfully launched“French wine and cultural heritage”After a tour of the subject，July 12, 2012，The second“French wine and cultural heritage”Theme tourism product conference held in Beijing。

　　会上法国旅游发展署大中国区总经理Frederic MAZENQ先生表示，法国的形象与特征一直以来都与葡萄酒及葡萄种植紧密相连。法国几乎所有的大区都出产各不相同但却始终质量上乘的葡萄酒，它们的名字享誉世界，是卓越与传统的象征。近几年在中国最为显著的现象之一就是葡萄酒的大量消费，尤其是法国葡萄酒。无论是白葡萄酒、红葡萄酒还是桃红葡萄酒，均引起了中国人的迷恋。中国人对于法国的热情还在于探访法国卓越的历史与文化遗产。正是这种地域的多样化及其丰富的历史使得法国成为世界第一大旅游目的地。今年举办的第二届法兰西美酒与文化遗产(Oenotourisme et Patrimoine)主题推广，其目的在于让大众结合历史与文化遗产了解以葡萄酒为中心的旅游，历史与文化遗产是人们在法国逗留的首要动机。我们相信，这种自然而然的结合将让中国游客通过新颖独特的线路以别样方式探访法国。自从去年推出这个主题之后，相关的旅游产品也从去年的一家旅行社产品猛增到今年的9家旅行社的法国葡萄酒旅游产品。

French tourism development agency for greater China at general manager Mr. Frederic MAZENQ said，France's image and characteristics have been and wine and grape growing closely linked。The French almost all of the regional produce are all different, but always of high quality wine，They name is famous in the world，Is the symbol of excellence and traditional。In recent years the most remarkable phenomenon in China is one of a large number of wine consumption，Especially the French wine。Whether white wine、A red or pink wine，All caused Chinese crush。The enthusiasm of the Chinese people for French is also visit France prominent historical and cultural heritage。It is this the diversity of the region and its rich history make France as the number one tourism destination。This event of the second annual French wine and cultural heritage(Oenotourisme et Patrimoine)Theme promotion，Its purpose is to let the public with history and cultural heritage in the center of the grape wine is about tourism，Historical and cultural heritage is people stay in France's prime motivation。We believe that，The combination of this natural will make Chinese visitors through the novel and unique way to visit France other lines。Since last year after launching the theme，Related tourism products from last year's also a travel products soared to this year's nine the travel agency the French wine tourism products。

　　这次推广活动荟萃了葡萄酒领域以及旅游领域众多的合作伙伴（南部比利牛斯大区、阿基坦大区及波尔多市、干邑市、卢瓦尔河谷城堡群、普罗旺斯-阿尔卑斯-蔚蓝海岸大区、第戎市、勃艮第大区和博纳市、香槟-阿登大区及奥博省、法国航空公司，欧洲铁路公司及巴黎机场，《环球时报》、《时尚旅游》、《玩家旅游》、《中国葡萄酒》及四个知名的新浪旅游博主：风同学，七色地图、独臂老宋和寒江独钓），以开创并且营销以葡萄酒旅游以及历史与文化遗产为联合主题法国东部和西部的2 条旅游线路，这些产品由合作伙伴旅行社（中国国际旅行总社、众信国旅、中青旅出境旅游公司及佰程旅行网）从2012年6月起开始销售并且将一直持续至2013 的中国春节，从而为中国游客带来诸多可能性，让他们得以前往法国探访法国的葡萄酒及遗产。当然，国内的葡萄酒爱好者也可以通过葡道和九福坊两家葡萄酒经销商来品尝及感受法国的葡萄酒文化。

This promotional event featuring the wine field and tourist areas the numerous partners（South pyrenees sector、Aquitaine regional and bordeaux city、Gan yi city、The Loire Valley of the castle、Provence-alpine-blue coast sector、Dijon city、Burgundy regions and boehner city、Champagne-ardennes region and the spiritualizing province、Air France，European railway company and Paris airport，《Global times》、《Fashion tourism》、《Players tourism》、《Chinese wine》And four famous sina travel blogger：The wind students，Seven color map、One arm LaoSong and like fishing alone），To build and marketing to wine tourism and historical and cultural heritage is a combined theme France in the west and east of article 2 tourist routes，These products from partners travel agency（China international travel is suing、Uts CITS、Cyts outbound tourism company and Andrew cheng travel nets）From June 2012 to start sales and will continue to 2013 Chinese Spring Festival，Thus for Chinese visitors to bring a lot of possibilities，Let them to visit France to the French wine and heritage。Of course，Domestic wine lovers can also through the Portuguese word and 9 f fang two wine distributor to taste and feeling of French wine culture。

　　法国旅游发展署为此还制作了专门的官方网站：www.pinweifaguo.com，及微博账号：法兰西美酒和文化遗产，登录这个网站或者微博可以深入的了解法国葡萄酒和文化遗产。

France tourism agency therefore also created special's official website：www.pinweifaguo.com，And micro bo account：French wine and cultural heritage，Log on the website or the bo can in-depth understanding of French wine and cultural heritage。