7月13日，国内最大的在线旅游服务商携程, 国内最具实力的商业地产与度假、文化产业投资商万达，在北京签署战略合作协议，联合开发国内高端旅游度假市场。双方率先在中国最大的旅游投资项目——吉林长白山国际度假区进行深度合作，推出“心动长白山”系列高端旅游产品、万达携程长白山滑雪度假卡，并将组织两岸三地同游长白山首发团。

July 13,，The largest online travel electronic service provider, The most powerful domestic commercial real estate and on holiday、The cultural industry investors wanda，Signed in Beijing the strategic cooperation agreement，Joint development of domestic high-end tourism holiday market。Both sides took the lead in the China's biggest tourism investment projects-changbai mountain of international resort area for depth cooperation，launched“Cardiac changbai mountain”Series of high-end tourism products、Wanda ctrip.com changbai mountain ski vacation card，And will organize interrelations in changbai mountain gambol starting group。

　　作为国内首次旅游服务商与度假投资开发商的战略合作，双方强强联合，将在资源整合、产品研发、营销推广等方面进行深度合作，共同打造新兴高端度假目的地,为两岸三地广大游客提供优质度假产品及服务。

As a home for the first time on holiday tourism service providers and investment developers strategic cooperation，The powerful combination，Will the resources integration、The product research and development、Marketing promotion in depth cooperation，To build the new high-end holiday destination,For the tourists interrelations provide high quality products and service on holiday。

　　万达计划在长白山、西双版纳、大连、三亚分别打造世界一流的国际度假区。即将于7月28日开业的万达长白山国际度假区是整体规划的第一个项目，总投资额230亿元人民币，是一个特大型度假胜地，其中包含柏悦、凯悦、威斯汀、喜来登、假日等多家高品质酒店及亚洲第一大滑雪场等旅游设施。携程是国内在线旅游龙头企业、中国第二大旅游集团，以互联网和传统旅游业相结合的运营模式,向超过6000万会员提供全方位的旅游服务，服务网络覆盖全国60多个城市。还战略投资香港永安旅游、台湾易游网，布局整个大中华区域。

Wanda plan in changbai mountain、xishuangbanna、dalian、Sanya were build up a world class international resort area。Will start on July 28 of changbai mountain resort area is the international wanda the general planning of the first project，The total investment is 23 billion yuan RMB，Is a large holiday resort，Contains BaiYue、hyatt、westin、sheraton、Holiday and a number of high quality hotels and Asia the first big ski resort tourism facilities。Those who hold is domestic online travel leading enterprises、China's second largest tourism group，With traditional and Internet tourism combination of operation mode,More than 60 million members to provide a full range of tourism services，Service network covering the whole country more than 60 cities。Also the strategic investment wing Hong Kong tourism、Taiwan them easily，The greater China area layout。

　　根据框架协议，万达整合旗下酒店、景区、温泉、滑雪场等旅游资源，确保携程获得最优惠的价格、优质的服务以及充足的资源；将携程作为其网络营销主要合作伙伴，共同营销旗下旅游资源。携程通过其强大的产品研发、营销、服务能力，深入挖掘当地旅游资源，研发设计长白山高端旅游产品，通过网络以及线下渠道，面向全国各地推出。

Under the agreement，Wanda integrated its hotel、Scenic spot、Hot spring、Ski resort tourism resources，Ensure that those who hold get the best price、The high quality service and plenty of resources；As the network marketing will electronic key partners，Common marketing its tourism resources。Those who hold through the its strong product development、marketing、Service ability，To dig deeper into the local tourism resources，The research and design changbai mountain top tourism product，Through the network and offline channels，Facing out all over the country。

　　在暑期旅游旺季来临、长白山国际度假区即将开业之际，双方合作推出“心动长白山”系列豪华旅游团，全程提供五星标准豪华住宿，北京、上海等地直飞，安排长白山西坡等崭新景点和行程，价格更有高达2000元的独家优惠。按照计划，从今年8月到明年3月的合作第一阶段， 携程还将推出度假区冠名产品、避暑旅游产品、秋季摄影主题团、滑雪温泉旅游团等不同主题产品，以及两岸三地联合首发、夏季千元大礼包、摄影团招募、“冰雪嘉年华”等四大主题活动。

In the summer tourism season、Changbai mountain international resort area of the soon to open，The cooperation of both sides out“Cardiac changbai mountain”Series luxury groups，The five-star standard luxury accommodation provided，Beijing、Shanghai to direct，Arrange changbai mountain and new attractions and travel, etc，Prices are as high as 2000 yuan more exclusive discount。According to plan，From August this year march next year the first stage of the cooperation， Those who hold will also develop resort named products、Summer tourism products、Autumn photography theme group、Skiing Tours and so on the different subject product hot spring，And interrelations joint start、Summer one thousand yuan package、Photography group recruiting、“Snow and ice carnival”And so on four big theme activities。

　　作为此次合作的重头戏，携程联合香港永安旅游、台湾易游网，将在8月启动“两岸三地同游长白山百人首发团”，上海、北京、香港、台北四地联合发团,并将在两岸三地持续推广长白山高端旅游产品。双方还将推出“万达携程长白山滑雪度假卡”，作为度假区会员凭证，可享受多重优惠政策，包括免费乘坐酒店到机场的往返班车、酒店SPA8折、山顶缆车5折优惠、度假区前往长白山西坡班车5折、免费租用趣味自行车等。

As the cooperation of the day，Those who hold joint Hong Kong wing on travel、Taiwan them easily，Will start in August“Interrelations in changbai mountain one hundred people were out in the first group”，Shanghai、Beijing、Hong Kong、Taipei four coalition of hair group,And interrelations in changbai mountain top tourism product for promotion。The two sides also will launch“Wanda ctrip.com changbai mountain ski vacation card”，As a resort member vouchers，Can enjoy multiple preferential policies，Includes free ride to the airport shuttle bus from the hotel、The hotel SPA8 fold、The top five cable car discount、Changbai mountain resort to go bus 5 fold、Interest free rent bicycle, etc。

　　携程旅行网副总裁郭东杰表示，深化产业合作、整合线下资源、打造目的地优势是携程旅游业务的重要战略。携程与万达合作开发国内高端旅游度假市场，具有四大创新：联合打造新兴度假目的地，推动国内旅游从传统观光向休闲度假转型升级；全面整合旅游产业链，提供一站式优质服务和最高性价比；线上与线下旅游一体化运作，以网络为中心营销推广；两岸三地联动，吸引境外游客。这种合作模式有利于提高携程在资源、价格等方面的竞争力，也有利于促进包括目的地、游客在内的各方共赢。

Ctrip vice President GuoDongJie said，Deepen the industry cooperation、Offline resources integration、Creating destination advantage is the important strategy ctrip.com tourism business。Those who hold and wanda cooperative development domestic high-end tourist market，With four big innovation：Jointly forging new holiday destination，Promote domestic tourism from traditional tourism leisure vacation to upgrade；Comprehensive and integrated tourism industrial chain，Provide one-stop high-quality service and the best cost performance；The online and offline travel integrated operation，Take the network as the center marketing promotion；Interrelations linkage，Attract overseas visitors。This cooperation model can help improve electronic resources in、The competitiveness of the price, etc，Also be helpful for promoting including destination、Tourists, win-win all parties。

　　万达集团副总裁莫跃明表示，对双方的此次合作以及长白山旅游前景非常看好，万达长白山国际旅游度假区全面建成后，长白山地区将成为中国首屈一指的度假胜地。万达与携程将加大合作力度，将长白山打造成为继三亚之后的中国又一重点度假目的地，实现“南有海南，北有长白山”的度假旅游格局。

Wanda group vice President MoYueMing said，On both the cooperation and changbai mountain tourism prospects look good，Wanda changbai mountain international resort after completion，Changbai mountain region will be China's leading holiday resort。Wanda and will strengthen cooperation ctrip.com strength，Will make the changbai mountain sanya China and a key after a holiday destination，realize“South have hainan，The north has changbai mountain”Holiday travel pattern。