炎炎夏日，正是居民举家出游消暑高峰期，成为黄金周后的又一旅游旺季，而周边游旅行网另辟途径，打出了精品自驾游路线这张“玩法”牌，让用户有更多的出行选择。经过精心选择，最终联手怀柔月亮湾薰衣草花海庄园本周末进行线下自驾游，体现了周边游旅行网在旅游思路上的求新求变，力图为消费者提供更多的旅游“玩法”体验。

Sorching summer，It is people travel peak around mash，Become another after the golden week tourist season，The surrounding travel nets additional monarch way to swim，Hit the high-quality goods ZiJiaYou route this one“play”brand，Let users to have more travel choice。Carefully choose，Finally to huairou moon bears on line manor lavender this weekend ZiJiaYou，Embodies the swim around in tourism idea to travel nets of pursuing new and change，Try hard to offer consumers more tourism“play”experience。

　 用户需求决定改版意愿

The user needs to decision revision

　　来自海淀区的孙先生是一家大型集团的高管，平时爱与家人周末去度假休闲，基本上要花半天的时间去旅游论坛寻找合适的景点，大大影响了出游质量。直到他最近在朋友的推荐下，上了周边游旅行网后，不仅节省了半天的找寻旅游地点空间，而且可以直接在周边游网站上预订度假村及门票等相关服务。

From the haidian district Mr. Sun is a large group of executives，Peacetime love and family to holiday weekend leisure，Basically to take half a day's time to travel BBS searching for the right spots，Greatly influence the quality of travel。Until he recently on the recommendation of a friend，On the surrounding swim travel nets，Not only saves the along while finding of space travel site，And can be directly in the surrounding site, surpassing reservation resorts and tickets and other related services。

　　据周边游旅行网CEO孙瑶介绍，周边游旅行网于2011年6月18日正式上线，一年之后，经过周密策划，周边游旅行网于2012年7月10日启动改版。问到为何改版时，孙瑶介绍说，因为国内还没有一个网站提供完全的旅游路线及攻略选择，而周边游旅行网刚好提前将这些功课做好，节省了消费者的选择时间。

According to swim around travel network CEO SunYao introduced，Swim around travel nets in June 18, 2011 official online，After a year，After careful planning，Swimming around in travel nets on July 10, 2012 start overhauling。Asked why when version，SunYao introduced said，Because domestic haven't a web site to provide complete travel route and strategy choice，And swim around travel nets just advance to the work well，Save the consumer choice of time。

　　牵手月牙湾：各种特色旅游项目齐全

In hand crescent bay：All kinds of special tourism project is complete

　　对于这次周边游旅行网为何牵手月牙湾薰衣草花海庄园进行此次推广活动，有行业内人士解读称，作为综合性现代化庄园，怀柔月牙湾薰衣草庄园有各种特色服务项目，例如农家游乐、自助烧烤、薰衣草花海漫游、风景拍摄等不同特色项目，从而为游客提供了各种不同的玩法。

For the surrounding swim travel nets why hand in hand with crescent bay bears on the manor lavender promotion activities，Have the personage inside the industry reading says，As a comprehensive modernization manor，Huairou crescent bay, there are all kinds of characteristic service lavender manor project，For example peasant amusement、Buffet barbecue、Lavender bears roaming、Scenery photography and so on the different characteristic project，Thus offers visitors the different kinds of play。

　　该模式的创新之处在于三点：一是将北京周边的特色旅游景点一网打尽，省去了消费者搜索工夫；二是与北京周边的近千家度假村合作，可以直接预订，节省了消费者的预订不到房间的烦恼;三是与各大景点合作有门票优势，从而以价格吸引消费者。

The patterns of innovation in the three points：One is to put the characteristic tourist attractions around Beijing articles，Tell the consumers search work；2 it is and the surrounding Beijing is close resort cooperation，Can be booked directly，Save the consumer reservation less than the room worry;Three is with the main attractions cooperation have tickets advantage，To attract consumers by the price。

　　　精品线下活动：给消费者更多选择空间

High-quality goods offline activities：Give consumers more choice

　　据相关资料显示，周边游旅行网从近千家旅行社，精选出性价比高的优质线路，组成丰富的产品线供客户挑选，既显示了网站的丰富旅游资源，也让用户有了更多的挑选空间，大大提升了消费者的旅游体验。

According to relevant data shows，Peripheral swim from nearly thousand travel agency travel nets，Select the high performance/price ratio, high quality lines，Rich product line of for customers to choose，Both shows the website of the rich tourism resources，Also let users have more choose space，Greatly promoted the consumer travel experience。

　　有行业内人士称，周边游旅行网的此次改版，实质上是将更适合消费者需求的方式做了重新整合规划，从而让消费者可以在最短时间内找到自己最喜欢的旅游玩法，让旅游真正回归到“玩“的本质，周边游旅行网为消费者安排了前期的一切准备工作，消费者只需放心去玩。而这就是周边游旅行网的改版意义之所在。

Have the personage inside the industry says，Swimming around the new travel network，In essence is more suitable for the consumer demand will do the integration planning way，So that consumers can in the shortest possible time to find their own favorite tourist play，Let tourism real to return to“play“Nature of，Peripheral swim travel network consumers arranged all the preparation work，Consumers just trust to play。And this is the surrounding swim travel nets edition meaning of the。