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佛冈旅游“更近更爽更给力”宣传语 不理质疑--亲稳网络舆情监测室
2012-07-18

  清远佛冈旅游宣传语是“更近,更爽,更给力”,2010年一出台就吸引了众多关注,而今情况如何? Qingyuan fe gang of tourist publicity is language“closer,More comfortable in,To force more”,In 2010 a issued will attract many attention,Now how?

  记者采访佛冈县副县长丘剑华了解到,佛冈现在还在使用着这句宣传语来推广旅游,不会因为外界的非议而放弃它的使用,未来还将大力推广。“现在佛冈县领导干部的名片上都印着这句宣传语,因为这句宣传语能够准确地表达佛冈的特点和诉求,而从宣传效果来看也是非常好。”说起为何选择这句颇受争议的宣传语,丘剑华承认这是吸引人眼球的做法,但是实际上在整个评选过程中,并没有往“黄段子”这一方向去想过,他自己作为评选人,更从没想过要“涉黄”,这句宣传语的采用是经过媒体征集专家推选决定的,佛冈县发展旅游的目标就是希望广大游客能够收获力量,即便“给力”一词不流行了,我们也会使用这两个字来描述佛冈旅游的发展愿景。

Reporters for the Vatican county deputy heads of Buddha QiuJianHua to understand,Fe gang is still in use this sentence propagate language to promote tourism,Not because of external criticism but give up its use,The future will also strongly。“Now fe gang county leaders on the business card is printed with this sentence propagate language,Because this sentence propagate language can accurately express fe gang characteristics and demands,And from a publicity result is also very good to see。”Why do you choose this sentence of's controversial propagate language,QiuJianHua admit that this is the practice of absorbing eyeball,But in fact in the selection process,And didn't go“Yellow riff”The direction to think,He himself as a selection,More never want to“Adultury and”,This sentence is the language of the publicity after media solicitation experts elected a decision,Fe gang county tourism development is the goal of the tourists can harvest to power,Even if“awesome”A word does not popular,We will also use this two word to describe the fe gang tourism development vision。

  丘剑华表示,佛冈县旅游宣传口号“更近,更爽,更给力”不是黄色段子,也不低俗。“我们发展健康养生旅游的目标就是要让广大游客收获健康、快乐、美丽和力量,这与网络流行词的本义应该说是不谋而合的。”记者发现,与其他城市的广告语较为单一不同的是,佛冈县这句简单旅游宣传语之下还有细分,其中“交通便利篇”概括“更近更爽更给力”的意义为:“天堂很远,佛冈很近/从喧嚣都市到养生净地/亲近自然,我只需一小时/佛冈,给我力量”。另外一则以佛冈当地著名旅游景点黄花湖为着力点的户外广告,则表达着佛冈如母亲般温暖的力量“投入黄花湖的温暖怀抱/我如婴儿般睡去/梦回故里,母亲在叮咛/佛冈,给我力量”。

QiuJianHua said,Fe gang county tourism propaganda“closer,More comfortable in,To force more”Not off-color,Also of sleazy。“We develop healthy tourism aim is to let the harvest health visitors、happy、Beauty and power,This popular to the original meaning of words with the network should say is completely。”Reporter discovery,And the other cities of the AD is relatively single is different,Fe gang county this sentence simple language of tourist publicity under and subdivision,Among them“Convenient transportation article”summarized“More recent more comfortable to force more”Meaning for:“Heaven far,Fe gang is nearly/from noise city to health net to/closer to the nature,I need a hour/fe gang,Gave me strength”。And another one to fe gang local famous tourist attractions yellow flower lake as the focal point of outdoor advertising,It expresses the fe gang such as the power of warm like a mother“The warm arms into yellow flower lake/I like a baby sleep/hometown of the top,Mother insisted on/fe gang,Gave me strength”。

  “实际上我们在选择旅游宣传语的时候是有底线控制的,既要达到吸引人的宣传效果,又要不引起人们的反感,尤其是不能有把柄在别人手里,落人口实。”丘剑华表示,政府行为必须要经得起社会和历史的考验,如果有差错,就会导致政府丧失公信力,我们对“给力”一词下的定义为“体力、毅力、决胜力、自信力”,这些都是我们通过在佛冈的旅游休闲活动想赋予游客的力量。 (来源:南方日报)

“In fact we choose the language of tourist publicity when the bottom line of control,Should not only to attract people publicity effect,And don't cause people off,Especially not has a handle in others' hand,Fall of population。”QiuJianHua said,The government must act to withstand the test of the social and historical,If any mistake is,The government will lead to loss of credibility,we“awesome”The definition of the word“physical、perseverance、Determines the force、ZiXinLi”,These are our through the hill in the Buddha tourist and leisure activities want to give the power of tourists。 (source:Southern daily)


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