7月18日中关村科教旅游节开幕式暨体验游启动仪式在中国国家科学图书馆广场举行，北京市旅游发展委员会、海淀区人民政府、中科院等相关领导、海淀区相关委办局以及旅行社、科教游接待单位负责人出席了本次活动。同时通过社区、报纸招募的300名市民将作为2012中关村科教旅游节的首发团，率先踏上科教旅游节的旅程。

July 18, zhongguancun science and education tourism festival opening ceremony (experience tour start ceremony on China's national science library plaza，The Beijing tourism development committee、Haidian district people's government、The Chinese academy of sciences related leaders, etc、Related WeiBanJu haidian district and travel agents、Swim reception unit chief science and education attended the event。And at the same time through community、The newspaper of the 300 members of the public will be recruited as 2012 zhongguancun science and education of the festival starting group，Take the lead in the festival on science and education journey。

　　开幕式上，来自四川都江堰被温总理亲切称为灾难的土地上盛开的“美丽花朵”的学生代表展示了他们寄给温总理的画册《美丽的花朵》，并向科教旅游节赠送了他们的画作。来自中科院的李邦河院士通过钱学森、陈景润等老一辈科学家办公室、旧居的照片以及生动的科研故事向游客展现了科学工作者崇高的人生品格、自强不息的奋斗精神。

The opening ceremony，From sichuan dujiang weir was prime minister wen kind called the land of the disaster in full bloom“Beautiful flower”Student representatives showed they send premier wen's album《Beautiful flowers》，And the festival to science and education presented their paintings。From the Chinese academy of sciences of qian xuesen LiBangHe through、ChenJingRun older generation such as scientists office、The old photos and vivid story of scientific research to the tourists show the scientific workers noble life character、Unyielding spirit。

　　历经三年，中关村科教旅游节紧跟科技发展和社会亮点，找准科学技术、文化教育与旅游产业的结合点和服务社会的着力点，扩大活动规模，丰富活动内容。2012中关村科教旅游节又增重量级接待单位，既有像中国科学院这样的国家科学技术方面的最高学术机构，也有像水晶石数字科技有限公司这样迅速进入人们视野的科技新锐，而备受市民关注的中关村国家自主创新示范区展示中心、海淀区民族小学和地道中华老字号王致和腐乳科普馆也首次亮相科教旅游节。由此我们可以看出科学技术、文化教育与旅游产业结合的越来越紧密。

After three years，Zhongguancun science and education with science and technology development and social festival highlights，Get the science and technology、Culture education and tourism industry of the union and the service of social organizations，Expand the scale of activities，Rich content。2012 zhongguancun science and education and tourism festival add heavyweight reception unit，Both countries such as China academy of sciences in science and technology of the highest academic institutions，Also have like crystal digital technology Co., LTD. So quickly into people's horizons new science and technology，That is the public attention zhongguancun national independent innovation demonstration area exhibition center、National elementary school and authentic haidian district, selection of the king and fermented bean curd KePuGuan also appeared for the first time the festival science and education。Thus we can see that science and technology、Culture education and tourism industry with more and more closely。

　　

追踪科教前沿 精品线路持续更新 Tracking frontier science and technology exquisite line continuously update

　　红色激情之旅、蓝色畅想之旅、绿色低碳之旅、银色梦幻之旅，和2011年相比，这四大主题的体验游线路，在融入新加入的接待单位的同时，更注重了各接待单位的优势互补，进一步深入挖掘了各接待单位互动性、体验性强的项目，主题性更明显。

Red passion trip、Blue fantasy trip、Green low carbon trip、Silver dream of fantasy，Compared with 2011，The four major theme of experience tour routes，In the reception unit into new join at the same time，Pay more attention to the reception of the unit's advantages，Further to dig deeper into the reception unit of the interactive、Strong experience of project，Thematic more apparent。

　　比如：中国国家科学图书馆-中科院自动化所-中关村展示中心。

For example：China's national science library-the Chinese academy of sciences-zhongguancun display center automation。

　　其中，中国国家科学图书馆以构建“国际一流、国内领先”的文献情报服务能力为目标，将成为学习如何全面获取科技信息的大课堂，同时游客可以在这里体验随时随地获取全球化科技信息的喜悦。参观中，游客可以体验它自主研发的面向用户服务的跨库集成检索服务系统、网络参考咨询服务系统、馆际互借与原文传递服务系统，以及可让科研人员便携在身的“随易通”服务。中国科学院自动化所将会给游客带来更多互动惊喜，生物识别、智能交通、视觉监控等重大科研成果，以及语音合成、口语自动翻译等涵盖信息技术和自动控制研究领域等诸多前沿科技将为游客奉上一场科技盛宴。

Among them，China's national science library building“The international first-class、Leading domestic”The literature of the intelligence service ability as the goal，Will be learning how to the comprehensive gain of science and technology information big classroom，At the same time visitors can experience here at any time and place for the joy of information science and technology globalization。visit，Visitors can experience it independent research and development of the customer service of the library service system integration across retrieval、The network reference service system、Inter-library loan and document delivery service system，And can let researchers portable under contract“Along with the eton”service。The Chinese academy of sciences automation will give visitors bring more interactive surprise，Biological recognition、Intelligent transportation、Visual monitoring of important scientific research achievements，And speech synthesis、Speaking to be automatic translation covering the information technology and the automatic control research field, and many other frontier science and technology will be in for tourists a feast of science and technology。

　　旅游节还将通过着力整合中科院内部的青少年教育基地和数学所、力学所、物理所、自动化所、网络中心等科研资源，本届科教游将推出探秘互联网发源地、数字地球之旅、探寻大科学家足迹、走进纳米世界等特色科普旅游线路及产品。

The festival will also focus on the integration of Chinese academy of sciences through internal teenagers education base and mathematics、mechanics、WuLiSuo、Automation have、Network center in scientific research resources，The science and education to swim will launch exploration Internet home、Digital earth trip、Explore big scientists footprint、Nano world into the characteristic such as of the popular science tourism routes and products。

　　相信，升级版的精品路线将成为游客与自然奥秘、科技奇遇之间的超链接。

believe，An upgrade of the fine line will be the tourists and natural mystery、The link between science and technology adventure。

　

　多彩主题活动 打造科教旅游嘉年华 Colorful theme activities make science and education tourism carnival

　　除了推出的精品线路外，在主题活动的设置上，2012中关村科教旅游节继续强化体验性、互动性的特征。针对中小学生、大学生乃至成人等不同知识背景、不同文化层次的人，科教旅游节推出了丰富多彩的活动。

In addition to coming of lines，In the setting of the theme activities，2012 zhongguancun science and education continued to strengthen the festival experience、Interactive features。For primary and middle school students、College students and adults and so on the different background、Different cultural level，Science and education launched the rich and colorful festival activities。

　　青少年特色夏令营由海淀区旅游委与科学国际旅行社、世纪明德教育科技有限公司、天辰假日国际旅行社等单位合作开发，将推出多日特色青少年夏令营活动。线路将以科技创新手段贴近青少年需要，力争使主题夏令营成为中关村科教旅游节的又一特色产品。

Teenagers characteristics by LvYouWei and science summer camp haidian district international travel agency、Century mingde education technology Co., LTD、Tian chensheng content unit such as international travel agency holiday cooperative development，Many teenagers will roll out features camp。Line of technology and innovation means close to teenagers need，Aiming to become the zhongguancun science summer camp theme of the festival and a special products。

　　“历险恐龙岛”科普嘉年华北京站是一项市场化运营的活动，将于8月18日至31日在海淀公园举办。活动将以恐龙“复活”为内容主线，运用多媒体等高科技手段，整合互动游戏、主题演出、体验教育、特色购物等多种项目，它将成为2012北京最大规模最具亮点的亲子嘉年华项目。

“Dinosaur island adventure”The popular science carnival Beijing station is a market operating activities，On August 18, will be to 31, held in the haidian park。Activities will be a dinosaur“resurrection”For the main content，Using multimedia and other high-tech means，Integration interactive games、Theme performance、Education experience、Characteristic shopping and so on many kinds of projects，It will be the largest 2012 Beijing the most window the parent-child carnival project。

　　中关村科教文化游标准化研讨会将邀请旅游、文化、标准化等方面专家学者，共同研讨中关村科教文化游标准化，推进“北京中关村科教文化游标准化试点”这一国家级服务业标准化试点项目的开展。

Zhongguancun science and cultural tourism standardization workshop will invite swim、culture、Standardization of experts and scholars，Common discussion zhongguancun science and cultural swim standardization，promote“Beijing zhongguancun science and cultural swim standardization pilot”The national service industry standardization pilot project development。

　　中国科学院院士大讲堂系列活动将于8月份在中科院国家科学图书馆举办，围绕“天宫一号”、“蛟龙号”载人潜水器等热点话题，邀请中科院知名专家院士在周末为学生、市民及游客奉献具有高含金量的科技专题讲座。

China expert academician of academy of sciences of series of activities will be in August at the Chinese academy of sciences held national science library，around“Temple, a”、“Flood dragon,”Manned submersibles, etc hot topics，Invite famous expert academician of Chinese academy of sciences in weekend for students、Citizens and tourists annually with the science and technology offer seminar。

　

　以品质树品牌 科教旅游全面升级 To the quality tree brand tourism science overall upgrade

　　继2011中关村科教旅游节之后，海淀区旅游委继续深度开发科教旅游资源，培育科教旅游市场、打造特色科教旅游产品。将继续逐步完善促进科教旅游发展的激励机制，支持有条件的社会单位开展科教旅游或积极设立旅游开放日。同时，旅游委将给予企业旅游服务设施建设配套资金支持或在宣传推介方面给予一次性奖励，以鼓励更多的科研院所、学校和企事业单位加入到活动中来，让更多的资源为社会分享，推动旅游资源多样化，丰富旅游产品和线路。

Following the 2011 zhongguancun science and education after the festival，LvYouWei continue to the depth development of science and education haidian district tourism resources，Cultivate science and education tourism market、Build features science and education tourism products。Will continue to promote science and education gradually perfect tourism development incentive mechanism，Support conditional social units in science and education tourism or positive set up tourism Open Day。At the same time，LvYouWei will give enterprise tourism service facilities construction funds to support or supporting in the propaganda to promote lump-sum award，To encourage scientific research institutions、Schools and enterprises and institutions to join activities，Let more resources for social sharing，Promote tourism resources diversification，Tourism products and lines。

　　同时，为了将科教文化旅游打造成为国际品牌，目前中关村科教文化游国家级服务业标准化示范区建设已全面启动。届时广大游客将在海淀区率先体验到科教文化旅游的标准化和品牌化服务。

At the same time，In order to make science and cultural tourism international brand，At present the zhongguancun science and cultural swim national service standardized demonstration area construction has already been fully implemented。When the visitors will take the lead in to experience in haidian district science and education of cultural tourism standardization and the brand service。

　　2012中关村科教旅游节将通过国际化的视角、丰富多彩的节庆活动、全媒体营销的手段吸引更多的国内外游客，进一步树立海淀区国际科教旅游目的地的品牌形象。它将为游客全面展现中关村自主创新的建设成果，更广泛地普及科技文化知识，提高全民族的科学素养。

2012 zhongguancun science and education through the perspective of international tourism festival、Rich and colorful festival activities、All the media marketing means to attract more tourists at home and abroad，Further setting up the international science and education of haidian district tourism destination brand image。It will be fully displaying zhongguancun for tourists of independent innovation achievements in construction，More widely disseminate scientific and technological and cultural knowledge，Enhance the whole nation's scientific literacy。

　　温馨提示：为保障科技公司、科研院所和高校教育机构正常办公、教学秩序，科教游暂不接受散客参观，请游客咨询推荐旅行社，预约进行团队参观游览。

Warm prompt：For security technology companies、Scientific research institutes and universities education institution normal office、Teaching order，Science and education are not accept individual clients to visit swim，Please recommend travel tourist information，Make an appointment for team visited。

　　

推荐旅行社一览表: Travel agency recommended list:

　　中国旅行社总社 中青旅控股股份有限公司

The China travel service company is suing holding company

　　北京凯撒国际旅行社 北京军燕假日旅行社

Beijing Caesar international travel agency Beijing army yan holiday travel agency

　　北京永利国际旅行社 北京新华国际旅行社

Beijing LiGuoJi travel agency for Beijing xinhua international travel agency

　　北京世纪明德教育科技有限公司 北京大潮国际旅行社

Beijing century mingde education science and technology Co., LTD, Beijing tide international travel agency

　　北京北大国际旅行社 北京和平天下国际旅行社

Peking University international travel agency Beijing peace world international travel agency

　　中国科学院科学国际旅行社 北京天辰假日国际旅行社

The Chinese academy of sciences science international travel agency Beijing tian chensheng content holiday international travel agency