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中国游客拉动地方经济 日本佐贺县打服务组合拳--亲稳网络舆情监测室
2012-07-20

   据日本新华侨报网报道,位于日本九州北部的佐贺县,是全日最著名的陶器生产地和农业重县,拥有大量历史文化遗产,是中国游客最青睐的旅游胜地之一。2011年1月18日,春秋航空公司将“低成本航空”(LCC)理念引入日本,开通了“上海—佐贺”航线,首航当日最低票价仅需3000日元(约合240人民币),引起社会广泛关注。航线运营半年来,实际效果怎样,如何更好地为中国游客服务呢?近日,日本佐贺县综合评估了中国游客为当地带来的效益,并推出了更完善的服务措施。  According to the Japanese xinhua reported 'nets,Located in the north of kyushu ZuoHeXian,Is the most famous pottery all sources and agricultural heavy county,With lots of historical and cultural heritage,China is the most popular tourist destinations。On January 18, 2011,The spring and autumn and the airlines will“Low cost airline”(LCC)Concepts into Japan,opened“Shanghai-saga”routes,On the day of the voyage minimum fare only 3000 yen($240 RMB),Cause social widespread concern。Airline operations to half a year,Actual effect how,How to better service for Chinese tourists?recently,Japan ZuoHeXian comprehensive evaluation for the Chinese tourists local benefits,And introduced a more perfect service measures。

  据《佐贺新闻》报道,7月18日是在18日迎来开通半年纪念的春航秋航空公司开通日本上海—佐贺航线半年的日子。该航线开通以后,已为佐贺县带来了大量的中国游客。虽佐贺县有关部门并未对该航线带来的经济利益做出具体估算,但该地已成为日本中国地区至九州地区的交通枢纽无疑,中外国游客在佐贺县的停留时间亦随之逐渐变长。为趁此契机进一步吸引中国游客,佐贺县为创经济利益,借鉴外来消费体制,促进政府和企业民间合作,采取了进一步举措都显得尤为重要。

According to《Saga news》report,July 18, is in 18 of half a year in open air spring autumn airlines opened Japan Shanghai-the day of course saga half a year。This route after opening,Already for ZuoHeXian bring a lot of Chinese tourists。Although ZuoHeXian relevant departments did not this route the economic benefits of make concrete estimate,But the area has become the Chinese area to the transportation hub kyushu, undoubtedly,In ZuoHeXian foreign visitors in the residence time of also then gradually become long。To take this opportunity to attract Chinese tourists,ZuoHeXian for creating economic interests,Reference foreign consumption system,Promote the government and enterprise folk cooperation,Take further measures are is particularly important。

  为此,佐贺机场为安排了专门的工作人员,负责从接待上海出发的中国游客,设工作人员迎接,亦有人负责并在机场向游客分发佐贺县宣传手册。宣传,手册涵盖了佐贺县主要旅游景点及超市、药妆店等购物场所。

For this,Saga for arrangement of the airport special personnel,Responsible for the reception of the starting from Shanghai Chinese tourists,A staff to meet,Somebody also responsible for and in the airport to tourists distribution ZuoHeXian brochure。propaganda,Handbook covers the ZuoHeXian main tourist attractions and the supermarket、Drugstore and shopping sites。

  据佐贺县相关工作人员介绍,仅从6月末到现在,因搭乘春秋航空公司航班,而在佐贺县住宿的中国游客就高达20002千人。而2010年一整年间,在此在佐贺住宿的游客也只有2738人。该航线的开通带来的是一目了然的游客数量增加,但对其能否带来切实的经济效益,不少人仍持怀疑态度。

According to ZuoHeXian related staff introduced,From the end of June to just now,Because on the spring and autumn and the airlines flight,And in ZuoHeXian accommodation of Chinese tourists up to 20.002 million people。And a whole years in 2010,In this saga of accommodation in tourists also only 2738 people。The opening of the routes to bring is clear number of visitors increased,But the can bring tangible economic benefits,Many people remain skeptical。

  有权威机构还对221名利用乘坐该航班线的中外国游客(其中216人为中国籍)展开展了问卷调查。调查显示,高达74.4%搭乘的目的为观光和购物的游客占到了总数的74.4%。“坐上阿苏火山缆车俯瞰火山群间的草原,前往别府泡温泉,之后,在福冈参观栉田神社,前往免税店自由购物。”这俨然已成为中国游客在佐贺县的经典旅游路线。

Agencies also has the authority to use the flight 221 on the line of foreign tourists(216 of Chinese people)Exhibition conducts a survey。survey,As much as 74.4% on purpose for sightseeing and shopping tourists accounted for 74.4% of the total。“Sit overlooking the cable car, Sue volcano between volcanoes of the grasslands,To don't mansion in the hot spring,after,In fukuoka visit (field),Duty free shopping to freedom。”This has already become a Chinese tourists in ZuoHeXian classic travel route。

  春秋航空企划的旅行中,虽然最后一日必须要在佐贺县内留宿,但现有条件显然无法迎合中国游客需求,有旅行从业者指出针对中国游客反映的“因为饭店的菜单没有中文标识,所以旅客往往就随意在便利店和超市解决晚餐”了这一问题,。仅一次飞机的降落,就为佐贺县带来100名以上的外国游客,但饭店不能吸引游客消费,真是太可惜了。”

The spring and autumn and the aviation project trip,Although the last day must be in the ZuoHeXian stay inside,But the existing conditions certainly cannot be cater to Chinese visitors needs,A travel practitioners in Chinese tourists reflects the pointed out“Because the hotel menu no labels in the Chinese language,So passengers often is optional in stores and supermarkets solve dinner”The problem,。Only a plane landing,For ZuoHeXian bring more than 100 foreign tourists,But the hotel can't attract the tourists' consumption,It's really a shame。”

  据此,在佐贺县市町市的观光协会的指导下,当地饭店紧急推出了面向中国游客的菜单。可政府相关负责人始终把难度挂在嘴边:“虽然依靠行政力量可以引导企业努力,但是顾客买不买账还是要取决于企业的自身努力。”

accordingly,In the city of ZuoHeXian Harding, under the guidance of the tourist association,The local emergency launched the China hotel visitors menu。But the government has the relevant person in charge of the difficulty in noises:“Although rely on administrative power can lead to the enterprise,But customers buy an unappreciative will depend on enterprise's own efforts。”

  为了刺激吸引更多游客来访,佐贺县除了免除航空公司的机场着陆费以外,佐贺县有关方面还从每班飞机中随机抽出一名游客,给予3000日元(约合人民币240元)的住宿补贴。佐贺县政府计划在3年时间内,预计对春秋航空3年间的补助将发放超过5亿4千万日元的补助。佐贺县知事古川康知事表示“如何抓住机遇、吸引更多中国游客创造价值,我们要做的还有很多。”

In order to stimulate attract more tourists visit,ZuoHeXian in addition to exempt from airlines landed outside the airport fee,ZuoHeXian on each shift in the plane from random take a tourist,Give 3000 yen(240 yuan)Accommodation allowance。ZuoHeXian government plans in three years time,In the spring and autumn and the aviation 3 years is expected to subsidies will be sent more than 540 million yen subsidies。ZuoHeXian prophetic GuChuan kang said aid“How to seize the opportunities、To attract more Chinese tourists to create value,We have to do a lot。”



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