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解放日报:以恶俗来求闻达,怎样的“招幌”--亲稳网络舆情监控室
2012-07-20

  关于“招幌”的热议,这一段沸沸扬扬比如城市的口号。“我靠重庆”,引出沸反盈天;而“一个叫春的城市”,更是事隔年余,又被“人肉”了起来。舆论义正辞严,网民义愤填膺。但也有当地的旅游局长,振振有词,百般委屈,说“我靠”也好,“春的城市”也罢,在汉语中都有正解,谁叫你往歪里想呢?不管怎么样,一个名不见经传的小城,一个偏于一隅的地方,是终于名扬天下、尽人皆知啦这就是“招幌”的作用。 about“Recruit reel”Hot debate of the,The news of the city such as a slogan。“I depend chongqing”,Leads were abuzz;and“A why city”,But after more than year,was“flesh”up。Public opinion YiZhengCiYan,Internet users with indignation。But there are also local tourism bureau chief,didn,Truly the injustice,said“I”or,“Spring city”or,In Chinese, all have a positive solution,Who told you to the crooked thinking?No matter how,A little-known town,A corner place may,Is finally kn、It is known that“Recruit reel”role。

  说到“招幌”,近年以来,吆喝最响亮的,是咱们的“景区”,叫做“出概念”“做符号”,也叫做“打××游”。前两年有某景点的 “鬼子进村”,“旅游项目”之中,竟有扛三八大盖的鬼子,挎二十响的汉奸,还有鼠窜“花姑娘”;有某景区的“土匪抢亲”,抢来出嫁的女子,还要 “献给土匪头目”。“鬼子游”和“土匪游”打完了,最近的时候,又来打 “处女游”某景区打出告示,只要年满22周岁,又敢于自称处女的旅客,统统可以免票。至于某主题公园规定,在炎热之夏的七八两月,凡穿38厘米之内短裙的成年女性,均可享受半价票,而且在那公园的门口,还真有工作人员拿着皮尺煞有介事地在量着短裙的尺寸,对这样的“招幌”,就更已是群起而斥之了。

Said to“Recruit reel”,In recent years, since,At the most vocal,Is our“Scenic spot”,called“The concept”“As the symbol”,Also called“Play x swim”。The first two years has some attractions “Devil got to the village”,“Tourism projects”of,Should have three of the eight cover to carry the devil,Under the twenty traitors,And ShuCuan“Flower girl”;Some of the scenic spot“Bandits rob close”,Rob to married woman,also “To the gang leader”。“Devil swim”and“Bandits swim”Played the,The recent,And to play “Virgin swim”A scenic area hit notices,As long as at least 22 years old,And dare to claim a virgin passengers,Rides all。As for a theme park rules,In the hot summer of the eight months,All wear short skirt of within 38 cm adult women,All can enjoy half price ticket,And in that the door of the gate of the park,There's staff take PiChe equally well in the short skirt of the size,For such“Recruit reel”,More 'and spending is already the......。

  网友诸君,对于这样的“招幌”,多讥之为“低能”的旅游要招徕天下客,景区造好了也要有知名度,所以要打几张“牌”,本也无可厚非。但现在打出的这几手牌,用低俗来叫卖,以炒作来吸引眼球,不免过于下三滥啦。其实也是,那个打“土匪牌”的景区,不就是因为一筹莫展、无人知晓,结果情急之下,想起了俺们这地方清末明初不是土匪窝么?所以万般无奈、突发奇想,竟然拿“匪文化”来作招牌。至于“处女免票”的招式,本来就是抄来的,东施效颦、依样葫芦。在这之前,早已有一家房地产公司,因为新开发景区无人问津,所以便来招聘采茶女,要求都是“处女”其实“每年采茶季节,人手大大不够,只要能上山的,老头老太都要出来采茶,人手奇缺,还挑什么处女”?不过是一招为了“尽人皆知”的噱头罢了,而现在,又被毫无创意的另一家同行抄了去。

The men,For such“Recruit reel”,Manner for more of the“low-energy”Travel to attract maintaining truthful,Scenic spot built also should have awareness,So to play several pages“brand”,This is understandable。But now hit a few of his hand,Use four-letter to his wares,To hype to attract eyeball,Not too next three abuse it。It is,The play“Bandits brand”Scenic spots,Not just because of the bewildered、unknown,Results under the feeling be nasty,Think of the ans this place in the late qing dynasty and early Ming dynasty is not bandits nest?So all but、Abrupt fantasy,Should take“Bandits culture”For signs。As for“Virgin free”Type of,It is stolen,DongShiXiaoPin、YiYangHuLu。Before that,Already there is a real estate company,Because the new development area go unattended,So I come to recruitment was about the female,Requirements are“virgin”In fact“About the season every year,Greatly not enough people,As long as the mountain,Old old man to go out,Hands are scarce,Also pick what a virgin”?But is a recruit in order to“known”Name of just,And now,And without a creative of another counterparts to copy。

  但是也有智者却言,这样的“招幌”似乎颇有一点“高明”你看它能知道一招既出,天下必然汹汹,舆论一定会强烈批斥,为什么还要“冒天下之大不韪”呢?“高明”或许就在这里,看中的,就是这种“恶名传千里”的“效应”。那个打“土匪游”的地方,对来势凶猛的舆论批评,不是自称“早料”吗?但它心里“平静”得很,还恨不得“暴风雨”来得更猛烈些呢!而那个“超短裙免半票”的公园,也不是自今日才始,而是已历五年,年年众口批评,而“知道的人”却越来越多,竟大有了一点游人如织的味道呢!那些不但不怕恶名,反以恶俗来求闻达的主儿,恐怕还要谢谢舆论的痛斥:一边是义正辞严、义愤填膺,一边却在安享“盛名”、准备点钞票呢!

But also have the wise but said,this“Recruit reel”Seems to be quite a bit“brillant”You see it can know a recruit is out,The world must viciously,Public opinion will be strong group of spending,why“Centre”??“brillant”Perhaps is here,Seeing the,Is the“Notoriety travels fast”of“effect”。The play“Bandits swim”place,The feral to public criticism,Not claim to“Early material”??But the heart“calm”very,Also wish“The storm”Come more fiercely!And that“Miniskirt half ticket from”park,Not only the beginning today,But already, the calendar is five years,Criticism here every year,and“Know people”But more and more,But the point is they flocked to taste!For those who not only are not afraid,The rules to come to WenDa namely advocate,I'm afraid I would like to thank the public opinion denounced:On one side is YiZhengCiYan、outraged,One side and in live“fame”、To prepare some money!

  难怪恶俗的招幌此伏彼起,难怪逆反的孤行那么“坚定”,这里头的一副“好牌”和背后的奇特心理,却是我们应当关注和洞察的其实这一种并不奇特的 “效应”,又何止区区一个“招幌”呢?

No wonder the rules for CiFuBiQi reel,No wonder the rebellious GuHang so“firm”,Here's a pair of head“Good CARDS”And behind the peculiar psychology,But we should concern and insight in fact this is not unusual “effect”,And far more than just a“Recruit reel”??


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