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【旅游“负团费”】 tourism“Bear the cost”】

　　旅游品质可能大打折扣

Tourism quality may sell at a discount greatly

　　义乌市民黄小姐在某团购网上看到一条旅游线路的团购活动，原价1298元的旅游套餐，现在只需568元，相当于在原基础上打了4.38折，而且行程并未缩水，还能入住三星级标准商务酒店两晚，全程导游相陪。目前活动已有77人参与团购，剩余时间还有3天。

Yiwu people miss huang MouTuan purchase in the Internet to see a tourist routes for the team activities，The original price 1298 yuan of travel packages，Now only 568 dollars，Equivalent to the original foundation in thumped 4.38 fold，And did not shrink trip，Also can check in three-star standard business hotel two nights，The tour guide phase accompany。Currently has 77 people participate in team activities，The remaining time and three days。

　　黄小姐心动不已，但为保险起见，她将该网页发给了旅游公司的朋友帮忙把关。“朋友认为，该条旅游线路报价远远低于市内多个旅行社的报价，几乎接近甚至低于成本价。而现在是旅游旺季，当地政府不太可能会对旅行社发补贴，这种操作方式值得商榷。”黄小姐说。

Ms. Huang tor chocolate-making，But to be on the safe side，She will be the web page to the travel company's friends to help control。“Friends thought，"The tourist route offer far below the city more travel agencies offer，Almost close to or even less than the cost。Now it is the tourist season，The local government are unlikely to travel agency hair subsidies，This operating mode is debatable。”Ms. Huang said。

　　义乌市恒风国际旅游有限公司营销中心经理丁宏表示：“通常旅行线路报价接近或低于成本价，这样就是旅游"负团费"，这在旅游业是不允许的。”如果游客冲着低价报了这样的团，很可能旅游品质上就会大打折扣。

Yiwu city constant wind international tourism Co., LTD. DingHong marketing center manager said：“Usually travel line close to or less than the cost of the offer，Such is the tourism"Bear the cost"，This in the tourism industry is not allowed。”If a tourist shouted at low price for this group，Probably tourism quality can sell at a discount greatly。

【大打价格战】 【Big price war】

　　看上去有点美

Looks a little beauty

　　目前义乌市场上有大大小小的旅行社40多家，竞争越来越激烈。“尤其是今年义乌经济形势不景气，市民出行需求被弱化，各旅行社互相之间打价格战，以低价吸引游客。”丁宏说。

At present the yiwu have greatly small travel agency is home to more than 40，More and more competition。“Especially this yiwu economic situation recession，Citizens travel demand is weakening，Travel agencies price war between each other，With low to attract tourists。”DingHong said。

　　此前他看到一个旅行社出境游的报价是6180元，吸引了70人报名。“但该条线路一般的报价都是6500元。”他说，“旅行社在设计旅游线路报价时一般会保持3%~5%的利润空间，利润最大的能达到10%。但这条线路显然已远低于3%的利润空间。”

After he saw a travel agency to clean the price is 6180 yuan，Attracted 70 people signed up。“But this line of general price is 6500 yuan。”He said，“Travel agencies in design of tourist line when quote general will keep 3% ~ 5% profit margins，The biggest profit of 10%。But this line obviously has far less than 3% of the profit space。”

　　在义乌一事业单位上班的杨小姐对此深有体会。杨小姐之前和朋友报名了香港5日特价游，只需1000多元。“即使是打折机票，从义乌到香港往返机票价就近1000元了，更何况还有住宿、吃饭等费用，还要给地接导游一部分费用，这样算起来旅行社要想收回成本，甚至获利，刺激游客购物是最常见的方式。”丁宏说。

In yiwu business entity to work miss Yang deeply understands。Miss Yang and friend before signed up Hong Kong 5, swim on sale，Only 1000 yuan。“Even at a discount tickets，From yiwu round-trip tickets to Hong Kong price came near to 1000 yuan，Besides and accommodation、Cost such as eating，Still have to take part in a tour guide fee，So calculate up travel agency to take back the cost，Even a profit，Stimulate the shopping is the most common way。”DingHong said。

　　果不其然，杨小姐在香港的5天行程中，地接导游想尽办法带她们去金店等商店中购物，“甚至连坐车的时间也不放过，导游一直向我们推销小商品。不买东西还给我们脸色看，简直郁闷透了。”杨小姐表示。

Sure enough，Miss Yang in Hong Kong and five days of travel，Take a tour guide to take them to try every way to store shopping in such as j，“Even the car sit through time were not spared，Guide to the us push the small commodities has been。Don't buy things back to us look，Just depressed thoroughly。”Miss Yang said。

　　【拼团】 【Spell group】

　　容易成“贩卖对象”

Easily into“Selling object”

　　明明报的是同一条线路，但价格却不一样，在旅行中也会出现这样的问题。义乌旅游界一位业内人士称，暑期散客较多，拼团就比较普遍，这种情况在拼团时其实很常见。比如某条旅游线路浙江省独立成团，各个县市折合自身的经营成本，报价肯定就不一致。“如果全国范围内组团，价格差别更大。同一条线路，一般而言东部沿海城市的报价要比中西部城市要高。”丁宏说。

Clearly the same line is reported，But the price is not the same，In the trip will also appear such problems。Yiwu tourism industry a personage inside course of study says，Summer individual clients more，Spell regiment are quite common，This is the case in the game spelling actually very common。Article such as a tourist routes zhejiang independent dough，Each county or their own operating costs，Offer sure will be inconsistent。“If nationwide group，Price difference is bigger。The same line，In general the eastern coastal cities offer higher than the Midwest cities。”DingHong said。

　　而在拼团过程中，游客很容易成为“贩卖对象”，即当地旅行社负责招揽游客，然后再把这批游客“卖”给拥有相关资质如有出境资质或资源更广的旅行社。这样一来，最初揽客的旅行社给游客的承诺很有可能就会落空。

And in the process of group in spelling，It's easy to become tourists“Selling object”，That is responsible for local travel agencies attract visitors，Then this batch of visitors“sell”To have relevant qualification as a qualification or exit the broader travel resources。so，First LanKe of travel agencies to give visitors commitment could fail。

　　-声音：

-voice：

　　需加强监管提高门槛

To strengthen supervision improve threshold

　　义乌一位业内人士建议有关部门加强监管力度，对在经营范围外揽客的旅行社或故意模糊概念，打擦边球；旅游“负团费”；旅行社的经营行为与其资质不符等行为予以必要的打击。

Yiwu a personage inside course of study suggest the relevant departments to strengthen supervision，The business scope of the LanKe of travel agencies or deliberately vague concepts，Play outside；tourism“Bear the cost”；Travel agency business behavior and not be necessary qualification behavior such as the blow。

　　此外，旅行社内部也需强化规范操作意识。在义乌旅行社，导游的底薪一般至少有800元，而一些地方的导游无底薪，收入全靠带游客购物时产生的人头费和回扣，这样就会形成导游利益链。

In addition，Travel agency should also strengthen internal standard operation consciousness。In yiwu travel agency，Guide the base salary of at least 800 yuan commonly，And some local tour guide not only，By the income generated when the visitors shopping with reward and rebates，This will form guide interests chain。

　　“建议旅行社保证导游、司机等人员的福利，这样才能尽量减少强迫游客购物的现象，保证旅游品质。”丁宏说。

“Suggest that travel guide、The welfare of the people，Such ability to reduce as far as possible to force visitors shopping phenomenon，Guarantee quality tourism。”DingHong said。