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旅行社瞄准奥运噱头 推贵得咋舌的旅游线路--亲民维稳网络舆情监测室
2012-07-21

  伦敦奥运会开赛在即,不少旅行社瞄准了这一卖点。本市一家旅游公司日前推出一款为期7天的“顶级奥运游”,主要的卖点是“在伦敦碗贵宾席给刘翔加油”,售价高达15.8万元,仅限20个名额。去伦敦看刘翔,如此高昂的代价到底值不值? At the start of the London Olympics,Many travel agencies took aim at this a selling point。A local tourism company has launched a for a period of seven days“Top Olympic swim”,The main selling point is“In London to liu xiang refueling hae bowl”,Price is as high as 158000 yuan,Only to be 20 places。Go to London look liu xiang,Such a high price worth it?

  

价格相差数十倍 Prices vary dozens of times

  事实上,这家旅游公司此前就已经推出人均39.9万元的顶级“伦敦奥运会开幕式+苏格兰之旅”,目前已被预订一空。更有甚者,2012奥运票务中国区独家代理机构“凯撒旅游”打出888万元“史上最贵”旅行团,该团属于整体订购,最多席位为12人,以满员计算,人均开销74万元。

In fact,The travel company had already introduced the top 399000 yuan per person“London the opening ceremony of the Olympic Games + Scotland trip”,At present already booked out。What is more,2012 Olympic ticketing China sole agent“Caesar tourism”With 8.88 million yuan“The most expensive in history”Tours,The group belong to the whole order,The most seats for 12 people,With full calculation,Per capita spending 740000 dollars。

  相比之下,市面上大部分奥运游产品价格从3万元到7万元左右不等。以某旅行社为期5日的伦敦奥运自由行为例,与普通自由行的区别就是附带了一些比赛项目的门票,并根据下榻酒店的档次以及比赛项目、场次的不同分为多个价位。观看举重、跆拳道、艺术体操等项目的相对便宜,观看游泳、网球等“星味”较浓的比赛价格就较高。

compared,Most of the tour products on the market price to 30000 yuan from 70000 yuan or so before。A travel agency for a period of 5, London games free behavior exemple,And common free difference is done with some events,And according to the hotel, and the class of the games、Previous divided into a number of different price。Watch weightlifting、taekwondo、Art gymnastics project is relatively cheap,The swimming、tennis“Star quality”A strong game prices higher。

  某旅行社网站上也推出了包含观看男子110米栏半决赛与决赛的旅行套餐,价格为69999元,远远低于前述的“顶级奥运游”。

A travel agency web site also has introduced include watching the men's 110 m hurdles semi-final and final set to travel,The price is 69999 yuan,Far less than that“Top Olympic swim”。

  

奥运体验占小头 The Olympic experience of little head

  观看同一场比赛,价格为何会相差如此之多?记者以游客身份,咨询了提供“顶级奥运游”的旅行社。得知该产品行程中与奥运有关的内容仅第三天的男子110米栏决赛一项,关键是加上了“由专车接送至奥运接待场享受午晚餐鸡尾酒会”、“在"伦敦碗"贵宾席观赛”等高级服务的包装。其余6天行程,内容皆为伦敦及周围地区的风光游览,路线与常态的英国游大同小异。但是行程加入了“贵族体验”的元素:在英国唯一的米其林星级中餐厅享受欢迎晚餐;在伦敦市中心从不对外开放的贵族私人会所享用私密晚餐盛宴;在“LV”旗舰店边享用午餐,边看模特表演等。

Watch the same game,Why do prices can differ so much?Reporter by tourists identity,Provide consulting“Top Olympic swim”Of travel agencies。That the products with the Olympic trip related content only the third day of the men's 110 m hurdles final a,The key is plus“The Olympic Games to receive for transportation to enjoy meals as specified cocktail party”、“in"London bowl"VIP guests watch the”And other senior service of packing。The remaining six day trip,All content for the London in and around the scenery of the tour,Route and the habit of British swimming very much the same。But the trip to join“Noble experience”elements:In the only British Michelin star Chinese restaurant enjoy welcome dinner;In central London never open noble private clubs enjoy private dinner feast;in“LV”Flagship store edge their lunch,While watch the model the performance and so on。

  本届奥运会官方公布的票价表上,田径项目最高的票价为725英镑(约合人民币7335元),也就是所谓的贵宾票。记者采访了旅游行业知情人士,得知贵宾席也对普通观众开放销售,不过该旅行社却卖了个关子,表示“通过特殊渠道取得,不方便透露来源”。

The games official PiaoJiaBiao,Track and field project of the highest ticket prices for 725 pounds(7335 yuan),Also is the so-called VIP ticket。The reporter interviewed people familiar with the tourism industry,Have also learned that the general audience to open sales,But the travel agency has sold a imprison son,said“Through the special channels to get it,Not convenient source said”。

  

值不值因人而异 Worth vary from person to person

  怎么消费纯属自由,正所谓“愿者上钩”,旅行社也正是捏准了小部分游客“不差钱”的心理。不过,大部分市民对此还是持理性的态度。

How to consumption is free,Is the so-called“May the bait the”,Travel agency is also a pinch must tourists“Don't sent money”psychological。but,Most people still hold this rational attitude。

  原本计划7月底和男友赴英游玩的小王,再三考虑之后决定将出行日期延后。“现在英国的机票、酒店、餐饮消费都涨得这么厉害,我们是奔着旅游而非比赛去的,等奥运结束后再去更实惠些!”

Had planned to the end of July, and her boyfriend to the play wang,After much consideration decided to postpone travel date。“Now it's the English, please、The hotel、All food consumption rose so ill,We are running a tourism and not go to the game,And after the Olympic Games to go after some more affordable!”

  “我们并不看好奥运期间的伦敦游。”沪上某旅行社负责人孙小姐告诉记者,他们手中的伦敦游报价相比之前高出了两倍多,各种运营费用高涨,使得旅行社很难赚到钱。记者在网上看到,有旅行社已经推出了“后奥运英国全景自由伦敦10日游”,价格为18400元,比奥运期间“亲民”许多。

“We don't think of London during the Olympics to swim。”Shanghai a travel agency chief, told reporters,The hands of London offer higher than swim before two times more,All kinds of high operating costs,Make travel agency is hard to make money。The reporter sees on the net,A travel agency have introduced“The British panoramic free London after 10 days to swim”,The price is 18400 yuan,Than during the Olympic Games“Close to people”many。


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