“邮轮旅游不等同于坐船出行，真正意义上的邮轮应该是一座移动的五星级酒店，起居在其中，也是享受度假生活的一部分。”这是一位资深人士对记者的解释。现在，邮轮产业已逐步由成熟市场向新兴经济体过渡，不仅让国内旅游者有了新的出行选择，相关企业也面临新的商机。

“Cruise travel does not equate to travel by ship，The real cruise should be a moving five-star hotel，Daily life in them，Also be to enjoy holiday part of life。”This is a senior reporter for the explanation。now，Cruise industry has gradually by mature market transition to emerging economies，Not only make a new domestic tourists travel choice，Related enterprise also face new business opportunities。

邮轮旅游人数爆发式增长 Cruise travel BaoFaShi number growth

　　记者从中国北方第一个邮轮母港天津国际邮轮母港了解到，2012邮轮航季已经启动，国际知名游轮公司皇家加勒比也推出“海洋神话号”和“海洋航行者号”两艘豪华邮轮，并推出多条特色航线。

The reporter from north China first cruise mother port tianjin international cruise mother know to port，2012 cruise air season has started，The international famous royal Caribbean cruise company also rolls out“Marine myth,”and“Ocean voyager”Two luxury cruise ship，And introduction of several characteristic route。

　　“海洋神话号”是中国母港始发的最大邮轮之一，总吨位为7万吨、共有11层甲板，近960间客房，可载客2074人。整艘邮轮犹如一座游弋在海上的豪华酒店，酒吧、健身室、精品店、网吧、图书馆等设施一应俱全。“邮轮度假、邮轮旅游日益成为中国游客接受的新兴出游方式。”中国交通运输协会邮轮游艇分会常务副会长郑炜航说。

“Marine myth,”China is the largest cruise ship initial its home port of one，The total tonnage for 70000 tons、There were 11 deck，Nearly 960 guest rooms，But 2074 passengers。The liner is a swims in the sea luxury hotel，bar、gymnasium、boutique、Internet cafe、Library facilities。“Cruise vacation、Cruise travel increasingly become the emerging Chinese tourists to travel to accept way。”China's transportation association cruise yacht club vice President, ZhengHuiHang said。

　　由于工作的原因，在天津港客运码头上班的李小姐较早的接触到邮轮旅行，用她的话说，就是“颠覆了以往的旅游概念，邮轮已经不是一种交通工具，更像是旅游的目的地……在陆地上逛街，在邮轮上吃住。”最近，她又为父母在旅行社预订了乘坐豪华邮轮前往日本、韩国的8日旅行。

Because the cause of the work，In tianjin port passenger terminal to work earlier access to ms. Li cruise travel，In her words，is“Subversion of the past tour concept，Cruise is not a kind of traffic tools，More like a tourist destination……On land to go shopping，In the passenger liner eat to live。”recent，She again for parents in the take a luxury cruise travel reservations to Japan、South Korea's 8 travel。

　　中国交通运输协会邮轮游艇分会统计，2011年，中国内地全年共接待国际邮轮262航次，接待邮轮出入境游客约50.45万人次。其中，从中国沿海城市出发的国际邮轮142艘次，同比增长49.5%。“天津港将在2013年实现邮轮市场的爆发，预计全年将有47个母港航次。”天津国际邮轮母港有限公司总经理张振东介绍说。

China's transportation association cruise yacht club statistics，2011 years，The Chinese mainland received a total of 262 international cruise voyage，Reception cruise entry and exit tourists about 504500 passengers。Among them，From China's coastal city of 142 SouCi international cruises，Year-on-year growth of 49.5%。“Tianjin port will be true in 2013 cruise market outbreaks，A year will have is expected to 47 mother waterway times。”Tianjin international cruise mother port, general manager of ZhangZhenDong introduced said。

中国企业迎来邮轮用品采购新商机 China enterprise have cruise supply new business opportunities

　　国际邮轮公司在中国开辟邮轮航线的同时，更期望将邮轮产业的合作与采购向本地延伸。“第七届中国邮轮产业发展大会暨国际邮轮博览会”将于今年9月8日－10日在天津滨海新区召开。3天的会期中，嘉年华、皇家加勒比、丽星、地中海等全球四大邮轮公司和知名邮轮旅行社高层将参会，博览会也将设立邮轮食品饮料、邮轮酒店用品、邮轮旅游目的地、邮轮修造设备及配件四大展区，组委会将安排邮轮用品采购洽谈会、邮轮旅游合作洽谈会等。

International cruise company in China at the same time open cruise routes，The more hope will cruise industry cooperation and procurement to local extension。“7 th Chinese cruise industry development chinese-european international cruise exposition”Will this year in September 8-10, held in tianjin binhai new area。Three days in the duration of the，carnival、Royal Caribbean、Li star、The Mediterranean and global four cruise lines and famous cruise travel agency top will attend the meetings，Exposition will also set up a cruise food and beverage、Cruise hotel supplies、Cruise travel destination、Cruise repaired the equipment and accessories four areas，The committee will arrange cruise products purchasing symposium、Cruise travel fair cooperation, etc。

　　郑炜航说，当前全球在运营的邮轮近300艘，大型邮轮乘客量每艘2000人至6000人，每天的食品及配料、饮料、洗护用品、舱内家具、娱乐、卫生设施等消耗量巨大。“国际邮轮产业瞄向中国市场，既有降低采购成本和物流成本的需求，也为中国企业带来机遇。”一位业内人士分析。

ZhengHuiHang said，The current global in the operation of the nearly 300 cruise ship，A major cruise passenger volume every ship 2000 to 6000 people，Daily food and ingredients、drinks、Wash protect supplies、Cockpit furniture、entertainment、Health facilities huge consumption。“International cruise industry sight the China market，Both reduce the cost and logistics cost of demand，For Chinese enterprise to bring the opportunity also。”A insiders。

　　皇家加勒比游轮公司全球供应链管理部门助理副总裁亨利·洛佩兹在天津进行邮轮易耗品采购实地考察时曾表示，最佳的全球邮轮供应体系应具备两个特点：多元化以及能够在当地生产。

Royal Caribbean cruise company global supply chain management department assistant vice President Henry lopez cruises in tianjin for consumable purchase on-the-spot investigation has been said，The best global cruise the supply system should have two characteristics：Diversity and can the local production in。

　　“中国母港运营的邮轮全年仅各类信封的消耗量就高达30万个。中国作为全球最大的制造业基地，无论在款式、质量和价格上都具有竞争优势。但以往，国际邮轮公司大都是通过欧美等地的大企业在全球采购，中国产品只能间接供货。随着我国邮轮产业的发展，这一现状或许将发生改变。”郑炜航说。

“The operation of the port of China's mother of all kinds of the envelope only cruise annual consumption reaches as high as 300000。China as the world's biggest manufacturing base，No matter in the design、The quality and the price has the competitive advantage。But before，International cruise lines are mostly through Europe and America etc big enterprise in global procurement，Chinese products supply only indirectly。Along with our country cruise industry development，This current situation may have changed。”ZhengHuiHang said。

邮轮产业将成旅游业态升级新抓手 Cruise industry will into tourism formats new means to upgrade

　　邮轮产业经过50多年的发展，在欧美国家已进入繁荣成熟期。近年来，随着中国、俄罗斯、海湾国家等新兴市场的崛起，邮轮产业链触角逐步向亚洲蔓延。皇家加勒比游轮公司、歌诗达邮轮公司等全球知名邮轮公司纷纷加大对华运力。业内人士指出，“中国邮轮产业已经步入发展的快车道。”

Cruise industry after 50 years of development，In the European and American countries already enter prosperous maturity period。In recent years，With China's、Russia、The gulf state, the rise of emerging markets，Cruise industry chain gradually spread to Asia tentacles。Royal Caribbean cruise lines、Song poems of cruise lines of global famous cruise lines are increasing capacity in China。Industry insiders point，“China cruise industry entered into the development of the fast lane。”

　　现在，邮轮产业已经成为一些区域旅游产业升级的最佳选择。2010年6月，天津国际邮轮母港在天津滨海新区东疆保税港区建成并投入使用。开港以来吸附力逐渐显现。今年以其为母港的航线增至19航次。预计未来5－10年，这里将迎来众多世界豪华游轮，有6－7倍的游客增长空间。

now，Cruise industry has become some regional tourism industry upgrade the best choice。June 2010，Tianjin international cruise mother port in the tianjin binhai new area east jiang bonded harbor area built and put into use。Since open port adsorption force gradually revealed。This year with its mother for the course of the port to 19 voyage。In next 5 to 10 years，Here will have many of the world's most luxurious cruise ships，Six to seven times of tourists growth space。

　　记者从“第七届中国邮轮产业发展大会暨国际邮轮博览会”组委会了解到，国家多个部门重视邮轮产业的发展。2010年6月，国家旅游局发布的《国际邮轮口岸旅游服务规范》开始实施，成为亚洲第一个邮轮专业行业标准。

Reporters from“7 th Chinese cruise industry development chinese-european international cruise exposition”The organizing committee to understand，Countries on the development of the cruise industry departments。June 2010，Issued by the national tourism administration《International cruise port tourism service standards》Began to carry out the，Become Asia the first cruise professional standard of the industry。

　　胡书仁介绍，未来还将启动编制《中国邮轮旅游经济发展总体规划》、确定我国邮轮旅游发展试点城市、建立邮轮旅游人才培训体系等多项基础工作。

HuShuRen introduced，The future will also start drafting《China's economic development planning of the cruise》、Determine the cruise pilot city development in our country、Cruise travel training system established the foundation work, etc。