旅游搜索引擎成为主要信息渠道

Travel search engine as the main information channel

　　随着互联网的发展，人们获得信息渠道的方式已经越来越多样化，与传统的旅游信息渠道旅行社、旅游类报刊杂志及亲友推荐相比，互联网信息渠道显然更受到旅行者的欢迎。而在现有的在线旅游信息渠道中，毕业旅行群体更偏爱于信息齐全的以去哪儿网为代表的旅游搜索引擎。调查数据也证明了这一点：有37.76%的旅行者选择旅游搜索引擎作为其信息来源和预订渠道，紧随其后的是在线旅游代理商类的网站和点评网站。(见图1)

With the development of the Internet，The way people get information channel has been more and more diverse，And the traditional travel information channel travel agency、Tourism kind of newspapers and magazines and friends than recommended，Internet information channel is apparently more travelers welcome。And in the existing online travel information channel，A trip to a preference for speakers group of complete information on where to network of search engine on behalf of tourism。Survey data is proof of that：37.76% of travelers choose travel search engine as its source of information and the booking channel，Followed by online travel agent kind the website and comment on the web site。(See figure 1)

图1：毕业旅行信息来源及预订渠道 Figure 1：Graduation travel information source and booking channel
　　梦想照进现实：五大因素影响毕业旅行

As the dream into reality：Five factors affect a trip

　　这份来自去哪儿网的毕业旅行调查结果显示，2012年毕业生们理想中的旅游目的地首选丽江，其次是西藏和三亚，其他热门目的地还有杭州、成都、北京、西安和上海，也有部分受访者表示如果条件允许的话希望能赴港澳台或者出国游玩。然而能否让“梦想照进现实”，还受到许多因素的制约。

This comes from where to nets graduation trip survey，2012 graduates of lijiang tourism destination ideal choice，Next is the Tibet and sanya，Other popular destinations and hangzhou、chengdu、Beijing、Xian and Shanghai，There are some respondents said if the condition permits to Hong Kong, Macao and Taiwan or go abroad to visit。But could you let“As the dream into reality”，Also affected by many factors restriction。

图2 影响毕业旅行的主要因素 Figure 2 graduated from the main factors of influence to travel
　　根据去哪儿网的调查结果我们得知，25.55%左右的受访者认为价格是影响他们毕业旅行最重要的因素。究其原因，毕业旅行的学生群体尚未有正式收入，预算和开销有限，所以价格因素成为他们考虑的最重要的因素(图2)。调查中我们发现，七成以上受访者的旅行预算都在千元以上，虽然距离理想中的大热旅游目的地仍有一定距离，但在周边城市畅游一番已经是绰绰有余。

According to the survey results where nets we learned that，About 25.55% of the respondents thought the price is affect their graduation trip most important factor。Investigate its reason，Graduate student group travel there has not been a formal income，The budget and spending limited，So the price they considered factors are the most important factors(Figure 2)。That survey, we found，More than seventy percent of respondents travel budget is in one thousand yuan of above，Although the distance of the ideal hot tourist destination, there is still a certain distance，But in the surrounding city has a cruise is more than sufficient。

　　另有21.74%的毕业生认为旅行计划主要受制于时间因素。调查显示，毕业生旅行最集中的时间段是7月和8月份(占总受访人数的47.69%)，其次是6月份(占总受访人数的23.08%)。值得注意的是有近半受访者的毕业旅行计划都在一周以上，一方面是因为毕业生时间上相对宽松，另一方面不难看出大家都非常珍惜彼此最后的同窗时光。此外旅游目的地的选择、同行的旅伴以及安全因素都是影响毕业旅行计划的重要因素。

Another 21.74% of graduates travel plans main subject to that time factor。survey，Graduates of the most concentrated time travel is July and August(Accounting for 47.69% of the total number of surveyed)，Followed by June(Accounting for 23.08% of the total number of surveyed)。It is worth noting that nearly half of the respondents have graduate programs were in travel more than one week，On the one hand, because time graduates relatively loose，On the other hand it is not difficult to see everyone really cherish each other last time classmate。In addition the tourism destinations in the selection、Travelling companions and safety factors of peer effects are the important factors of graduation travel plans。

　　青春作伴乘高铁 青年旅社受青睐

Youth company by high iron hostel and popular

　　由于毕业旅行的学生族大都还没有稳定的收入，因此他们在交通和住宿上大都以经济型选择为主。在多种交通方式当中，铁路一直以价格低廉、预定方便、可享受折扣成为学生群体的出行首选。此次调查中有73%的受调查毕业生表示计划搭乘火车，也再次印证了这一点。值得一提的是，随着近年来高铁旅游圈的蓬勃发展，大大激发了游客对于高铁沿线城市的兴趣和热情，也为周边旅游目的地带来了新的机遇。

Because of graduation trip students mostly is not stable family income，So they in the transportation and accommodation to choose mostly on the economy to give priority to。In a variety of ways of traffic，Railway has been to the low price、Reservation convenient、Can enjoy a discount to become the student group travel first choice。The survey polled 73% of graduates says the plan is to take the train，Also again confirm it。It is，In recent years, with the vigorous development of specific high iron，Greatly stimulated tourists for high iron city along the interest and enthusiasm，For neighboring tourist destination brought new opportunities。

　　对于价格的看重，还体现在毕业旅行群体对住宿类型的选择上。根据去哪儿网的调查，八成以上的受访毕业生表示会选择经济型酒店和青年旅社。而他们最关注的几大因素分别是价格、卫生和交通、住宿地的位置、特色和服务。(见图3)

For the price value，Also reflected in the graduation travel group for accommodation on the choice of type。According to the investigation of the where nets，More than eighty percent of Chinese graduates say will choose economy hotel and the hostel。And they are the most attention are several factors is the price、Health and transportation、The position of the above-listed、Features and services。(See figure 3)

　　去哪儿网酒店高级总监王京告诉记者，学生出游一般很少选择星级酒店，除了价格因素方面的考虑之外，学生群体更喜欢睐有特色的青年旅社。年轻的“驴友”们在青年旅社里分享彼此的旅途经历，这种良好的氛围也吸引着毕业生前去尝试。

Where to nets hotel senior director WangJing told a reporter，Students generally rarely travel choice star hotel，Apart from the price of outside factors to consider，Student groups prefer to lai distinctive youth hotel。The young“I quite agree”In the hostel share each other in the journey of experience，This good atmosphere also attract graduates to try。

图3：毕业旅行选择住宿类型最看重的因素 Figure 3：Graduation travel choice accommodation types of the most important factors
　　毕业旅行爱自助 休闲与观光并重

Graduation travel leisure and tourism both love self-service

　　与忙忙碌碌的上班族不同，毕业生有充足的时间来设计旅行路线和游玩内容。在去哪儿网的调查结果中我们发现，超过60%的受访者都表示会选择自助游。今年刚刚大学毕业的王小姐表示：“目前旅行社推出的团队游项目往往节奏太快，而自助游可以和同学们走走看看，随心所欲地调整行程，更符合自己对于毕业旅行的期待。”

And a busy office worker is different，Graduates have enough time to design travel routes and play content。Where in the findings of the net we found，More than 60% of the respondents said they will choose Tours。This year just to graduate from the university of ms. Wang said：“At present the launch of the swim team travel items that are too fast，And self-help can and students go to look，Follow one's inclinations to adjust the trip，More accord with his graduation trip to look forward to。”

　　毕业旅行的首选旅伴自然是同窗好友。在调查中我们惊喜地发现，有15%的受访者会选择在家人的陪伴下出行，难忘的毕业旅行不失为两代人打开心扉沟通的良好契机。还有18%的受访者表示愿意做“独行侠”，背起行囊独自上路，也有受访者表示希望能在旅游目的地遇到志同道合的旅伴，期待结交的新朋友。

The first choice of graduation trip travelling companions nature is old friend。In the survey, we surprised to find，15% of respondents would choose in the company of family travel under，Unforgettable graduation trip can yet be regarded as two generations of open heart communication opportunity。And 18% of those surveyed said they were willing to do“rogue”，Take the package road alone，Also have respondents said the hope can be in tourist destination meet like-minded travel companions，Looking forward to make new friends。

　　根据去哪儿网的用户调查，毕业旅行从内容上呈现出观光游览与休闲娱乐并重的趋势，此外徒步探险和探寻美食也是备受期待的内容，这与青年人的活力和冒险精神相符。毕业旅行一直有着“青春纪念册”的美称，而大家的期待也是各不相同，不少受访者表示在忙碌的考学和答辩结束之后，能够在一处风景秀美的地方消遣娱乐、放松身心是最重要的;有的受访者表示最看重的是难得的合宿经历。(见图4)

According to go to where the nets user survey，A trip from content present a sightseeing tourism and leisure entertainment both the trend，In addition hiking expedition and seeking food is also much-anticipated content，This and young people and energy of spirit of adventure tally。Graduation has always been a journey“Youth autograph album”The good name of，And our expectation is also different，Many respondents said in the busy KaoXue after and defense，Can in a place where the beautiful entertainment、Loosen body and mind is the most important;Some respondents said the most important is rare and lodge experience。(See chart 4)

　　图4：毕业旅行最期望的旅游内容

Figure 4：The expectations of the most senior trip travel content

　　关于去哪儿网(qunar.com)

About where to nets(Qunar. Com)

　　去哪儿网(qunar.com)是全球最大的中文旅行网站，网站上线于2005年5月，公司总部位于北京。去哪儿网通过网站及移动客户端的全平台覆盖，随时随地为旅行者提供国内外机票、酒店、度假、旅游团购、及旅行信息的深度搜索，帮助旅行者找到性价比最高的产品和最优质的信息，聪明地安排旅行。去哪儿网凭借其便捷、先进的智能搜索技术对互联网上的旅行信息进行整合，为用户提供实时、可靠、全面的旅游产品查询和信息比较服务。

Where nets(Qunar. Com)Is the world's largest Chinese travel web site，Website online in May 2005，Company headquarters is located in Beijing。Where to nets through the web site and the mobile platform covers all the client，For travelers at home and abroad to provide anywhere at any time, please、The hotel、holiday、Tourism group buying、And the depth of the travel information search，Help travelers find most valuable products and the best quality of the information，Wise to arrange travel。Where to nets with its convenient、Advanced intelligent search technology to the Internet travel information integration，For the user to provide real-time、reliable、The comprehensive tourism products and information service is query。

　　根据2011年12月艾瑞监测数据，在旅行类网站月度访问次数统计中，去哪儿网以超过7460万人次高居榜首。截止2012年2月，去哪儿网可实时搜索超过700家机票和酒店代理商网站，搜索范围覆盖全球范围内超过150,000家酒店、15,000条机票航线、120,000条度假线路、25,000个旅游景点、8000万份游记攻略, 并且每日提供逾1500种旅游团购产品。去哪儿网移动客户端是中国旅行类最受欢迎的移动应用，其拥有超过1000万用户的激活量，并在苹果中国App Store公布的“2011 年最佳产品”(App Store Rewind 2011)中荣膺中国原创旅行类应用之冠。

According to December 2011 ereli monitoring data，In the travel kind website monthly visits in the statistics，Where to network to more than 74.6 million people still on top。By February 2012，Where to nets can real-time search over 700 tickets and hotel agent web site，Search range covers more than 150 worldwide,000 hotels、15,Article 000 airline ticket、120,Article 000 holiday line、25,000 tourist attractions、80 million a travel strategy, And more than 1500 kinds of tourism provide daily bulk products。Where to move the client is China net of travel of the most popular mobile application，It has more than 10 million users of the activation，And in the apple App Store of China announced“2011 the best products”(App Store Rewind 2011)As in the original Chinese travel application of the champions league。