无自费加热高端市场

No heating at one's own expenses high-end markets

　　“听说自费项目都挺贵的，3000来块钱的团费加上各种自费，估计也要六七千元呢，还不如直接报个无自费的团队，也省得导游一路上没完没了地游说。”覃先生咨询了几种不同价位的东南亚旅游团队产品，最后选择了6000元出头的泰国海岛线路，“全程五星食宿、无自费项目、全程购物不超过两家等条件，我觉得还挺符合我的需求的。而且往返都没有夜航，应该旅途也不会太疲劳。”

“Heard that at one's own expenses are quite expensive project，$3000 fue add various kinds of the expenses，Also estimated to 67000 yuan，As for the at one's own expenses directly without team，The guide also province no end to lobbying。”Mr Tain consulting several different price of southeast Asia travel team products，Finally chose 6000 yuan of Thailand island in line，“The five-star accommodation、No chargeable、The shopping not more than two conditions，I think is quite fit my needs。And the effects are not back and forth，Should the journey nor too tired。”

　　“以3000元为界，去年以前3000元以上的团队在整个东南亚市场中的销售比例约1/3，其中6000元以上的产品比例只有10%。而今年超过3000元的东南亚产品已经超过整体市场的五成，6000元以上豪华产品比例也达到两成以上。”本市亚美运通国旅总经理穆怀云表示，出境游市场中的高端团队今年暑期增长非常明显。

“With 3000 yuan for boundary，Before last year over $3000 in the whole of the southeast Asia market team about 1/3 sales proportion，Among them 6000 yuan of above product ratio was only 10%。This year more than $3000 worth of southeast Asia has more than the overall market products of fifty percent，6000 yuan of above luxury products proportion also above twenty percent。”This city yamei express general manager MuHuaiYun CITS said，The outbound market high-end team this summer's growth is very obvious。

　　无自费、少购物、酒店升级等优势都是今年高端旅游团队不断升温的主要推动力。以香港线路为例，由于今年以来内地和香港旅游部门大力整治低价团，净化了市场，使得市民更认同旅游品质，预订无定点购物的纯玩团、特色团的游客大幅增加，成为团队市场主流。据携程网透露，其组织的赴香港旅游团中，大部分选择“无指定购物，无任何附加费，无强迫自费项目”的“优质诚信香港游”，最受欢迎的线路则是“迪士尼酒店＋海洋公园双园游”等纯玩半自助、团队产品。多数游客都表示，以三四千元的价格深入体验香港，还可以入住迪士尼酒店，应该算得上是较高性价比的行程。

No at one's own expenses、Less shopping、The hotel upgrade, advantage this year is the high-end tourism team to keep the main driving force of warming。To Hong Kong line as an example，Because this year since mainland China and Hong Kong tourism department to the low group，Purify market，Makes people identify more with tourism quality，Reservation of pure play without fixed-point shopping group、Characteristics of tourists increase group，As team the mainstream market。According to ctrip said，The organization in Hong Kong in the tour，Most of the choice“Without a designated shopping，No surcharge，No force at one's own expenses project”of“XiangGangYou high-quality”，The most popular line is“Disney hotel + Ocean Park double the garden party”Pure play half a buffet etc、Team products。Most visitors said，To 34000 yuan price deeply experience the Hong Kong，Also can check in Disney hotel，Should be called on the higher performance to price ratio of the stroke。

　　内地市场中的高端团队今年暑期涨幅也同样明显。携程网相关负责人表示，常规产品中豪华团、舒适团成为游客选择的主流，其中部分区域市场甚至出现半数以上游客选择入住五星豪华团的现象。本市旅游计调张小姐透露，今年暑期赴海南的五星级旅游团队比去年上涨了两成，而自由行游客中几乎七成游客都会选择五星和准五星住宿，“但由于区域差别，海南不同区位、不同品牌的五星级酒店价差甚至能达到七八倍”。

The mainland market is the high level group this summer or also obvious。Ctrip officials say，Conventional products HaoHuaTuan、Comfortable group become the mainstream of the tourists choose，Some of the regional market appear even more than half in five star HaoHuaTuan tourists choose the phenomenon。This city tourism project revealed the miss zhang，This year the summer to hainan five-star tourist team is twenty percent higher than last year，And free line of the visitors to almost seventy percent visitors will choose a five-star accommodation and accurate，“But because the regional differences，Hainan different location、Different brand hotel can even to eight times as to the price”。

　　小团队对味细分人群

Small team DuiWei subdivision crowd

　　认可高价位的同时，更多游客看重的还是旅游产品的针对性是否符合自己的需求。

At the same time by a high price，More tourists value or tourism products aim is in accordance with the own needs。

　　“特色团队游人气很高，比如亲子团、毕业旅游团、爸妈放心游、私家团、美食团、蜜月情侣游等。这些产品相比传统旅游团，针对特定人群开发，在行程上进行了特别安排和升级，并且提供差异化服务。”携程网相关负责人透露，今年暑期市场推出的高端产品除了升级产品标准外，也在顾客的心理需求和组团人群特点等方面进行了特别处理。例如，为保障私密性，私家团不与陌生人拼团；购物团不局限于传统购物点，而是让游客更多地体会香港本土人群购物场所等等。

“Characteristic team visitors gas is very high，Such as parent-child group、Graduation tour、Parents trust swim、Private group、Food group、Honeymoon couple swim, etc。These products, compared with the traditional tour group，According to certain population development，On the agenda on the special arrangement and upgrades，And to provide different service。”The relevant person in charge of ctrip said，This summer's market rolls out high-end products in addition to upgrade the product standards，Also in the customer's psychological needs and group the crowd features special treatment。For example，To safeguard the illicit close sex，Private group with a stranger not spell group；Shopping group is not limited to traditional 购物点，But let visitors to experience more local people shopping sites and so on Hong Kong。

　　西藏、内蒙古等地区的高端出游线路也是今年旅游市场的新宠。监测数据显示，7月以来，天津市民去往西藏的报名人数明显增加，同比增长40%左右，截至7月中旬，7月份团期名额就已全部售空，8月份团期已经开始接受预订。同时，天津去往西藏的线路价格较去年明显上涨，7月同期上涨近20%，涨幅在500元-800元左右，部分较为高端的线路价格甚至已超过港澳游以及部分东南亚地区的出境线路。

Tibet、Inner Mongolia region of the high-end travel service is the tourist market of this year to be bestowed favor on newly。Monitoring data shows，Since July，Tianjin people go to Tibet in the number of applicants increased significantly，Year-on-year growth of 40%，By the middle of July，In July of group has all places sold，August group stage has begun to accept reservations。At the same time，The Tibet line to tianjin price significantly higher than last year，July a rise of nearly 20% in the same period，Or is in 500 yuan-800 yuan，Part of a high-end line price has even more than Hong Kong and Macao to swim and part of southeast Asia's exit routes。