自驾游曾遇瓶颈 ZiJiaYou has encountered a bottleneck

　　佛山的自驾游市场起步比较早，早在十多年前就已经有专业的旅游中介开始组织成规模的自驾游团。经过多年的发展，佛山人的自驾观念日趋成熟，广东省以及周边地区对佛山自驾客的吸引力已经在减弱。禅之旅副总经理黄海腾说，2010年之后，自驾团的收客明显下滑，春节黄金周收客也只有100多人，佛山的自驾游市场走入了一个瓶颈期。

Foshan ZiJiaYou market started early，As early as in ten years ago have professional tourist agencies began to organize into the size of the ZiJiaYou group。After years of development，Foshan people drive concept of more mature，Guangdong province and the surrounding area to foshan drive the attraction of the guest has been weakened。Zen trip deputy general manager HuangHaiTeng said，2010 years later，The group the drive the guest clearly weakening，The guest Spring Festival golden week only more than 100 people，Foshan ZiJiaYou market goes into the a bottleneck。

　　在自驾游成本中，交通成本所占的比例较高。自驾游的交通成本主要分两部分：通行费和油费。走高速的话，通行费约六七毛钱/公里，而油费约1元/公里。而另一个造成自驾游团下滑的重要原因是，起步较早的佛山自驾客已经游遍了广东以及周边地区，若没有新颖的自驾线路出现，自然很难吸引这批自驾客。

In ZiJiaYou cost，Transportation cost of proportion of higher。ZiJiaYou traffic cost mainly divided into two parts：Toll and oil fee。The freeway，About six or seven cents/km toll，And oil fee $1 / kilometers around。And another cause ZiJiaYou group is an important reason for the decline，Start earlier foshan auto-driving guest had traveled to guangdong and the surrounding area，If there is no new drive lines appear，It is difficult to attract this batch of natural earlier guest。

自驾游市场将迎来契机 ZiJiaYou market will have an opportunity

　　四大黄金周免收小车通行费，自驾游游客的交通出行成本降低40%,自驾游的路费成本降低，必然会提高游客的出行率。一直没有把自驾游视为主营业务的南海中旅，近期对自驾游市场重新部署：“国内游的市场应该会得到拉动，我们会有针对性地加强对自驾游游客的服务，比如提供订房、订票等服务。”该社副总经理陈翠华说。而禅之旅则将重点放在了新线路的开发上，“我们已经针对国庆自驾游市场做前期工作，争取开发出有特点、个性化、有新意的自驾游线路，满足自驾客的需要。”黄海腾说。

Four golden week will be exempted from the small car toll，ZiJiaYou tourists transportation costs by 40%,ZiJiaYou expenses for lower cost，Will improve the tourists travel rate。Never put ZiJiaYou as main business travel south China sea，Recent ZiJiaYou market to regroup：“Domestic travel market should get pulling，We will have pointed to strengthen ZiJiaYou tourists service，Such as providing the reservation、Booking service。”The deputy general manager et said。And the zen trip will focus on the development of the new lines，“We have for National Day ZiJiaYou market of the early work，To develop have characteristics、personalized、New ZiJiaYou lines，To meet the needs of the earlier guest。”HuangHaiTeng said。

　　佛山本土景区也同样看好免路费后的自驾游市场，“这项政策肯定能为景区带来更大的人流量。”某景区策划部负责人徐克勤说。

Foshan local area also promising to travel from the ZiJiaYou market，“This policy must be more scenic spot for the person。”A scenic spot planning department chief XuKeQin said。

　　不过，此消彼长，自驾游市场若爆棚，也可能会影响旅行社黄金周期间其他类型的传统业务，如省内游、跨省游等。

but，same-total-sum-game，ZiJiaYou befriending if market，May also affect travel agency during the golden week other types of traditional business，If the province to swim、Across the province。

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游客：免费或将降低自驾游的舒适度 tourists：Free or will reduce ZiJiaYou comfort

　　面对公路免费的利好消息，一方面是旅行社的雄心勃勃，想做大做强自驾游市场；另一方面却是资深自驾客的忧心忡忡。有十多年自驾旅游经验的马先生认为，自驾出游的目的，不是为了省钱，而是为了自由、为了更舒适地享受旅途。“黄金周公路免费，所有的车可能都会往路上跑，如果遇到严重的堵车问题，那自驾游的舒适感就会大打折扣了。”

The good news for free with highway，One is the travel agency the ambitious，Want to do bigger and stronger ZiJiaYou market；On the other hand is senior worried for drive。For more than 10 years of experience, Mr Ma drive tourism think，The purpose of the drive travel，Not in order to save money，But to free、In order to more comfortable to enjoy the journey。“Golden week highway for free，All the cars can go to run on the way，If meet serious traffic problems，The ZiJiaYou intimacy will to sell at a discount greatly。”

　建议：自驾游配套服务亟待完善 suggest：ZiJiaYou supporting service needs to be optimized

　　资深自驾客马先生认为，与自驾游起步最早的欧美相比，国内自驾游还处于比较初级的阶段。马先生曾在欧洲自驾游，在诺曼底附近的圣米切尔山景区附近遇到过几个足球场大小的停车场，“停车场大，而且离景区也比较远，景区专门安排了电瓶车来回穿梭，服务很到位。”除了能提供大量的停车位外，这类自驾车营地还能为车主提供汽车保养、车主休息娱乐等场所。“在公路附近有很多休息站，车主可以在这里免费打气、休息。”马先生认为，要真正做强自驾游市场，就必须完善自驾游体系，尤其是自驾车营地必须尽快建设起来。

Earlier, Mr Ma think senior guest，And ZiJiaYou started the first in the United States and Europe to compare，Domestic ZiJiaYou is still in the primary stage of comparison。Mr. Ma had ZiJiaYou in Europe，Near the holy Mitchell in Normandy mountain scenic area near the size of a football field met several parking lot，“Large parking lot，And the scenic area also is far away，Scenic spot arranged for shuttling back and forth sanya，Service is in place。”In addition to provide a lot of the parking space，This kind of self-driving camp for owners to provide automobile maintenance、The owner for recreation and other places。“In highway rest stop near a lot，The owner can free up here、rest。”Mr. Ma think，To really and stronger ZiJiaYou market，Need to perfect ZiJiaYou system，Especially since the driving camp as soon as possible and must be construction。