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中国成泰国第一客源国 携程单月游客突破万人--亲稳舆论引导监测室
2012-08-14

  中国游客在国际旅游市场的地位越来越重要。据报道,泰国旅游局近期统计,今年上半年,中国赴泰游客突破百万,达到112.4万,占泰国入境游客总数的10%左右。中国超过马来西亚首次成为泰国最大的旅游客源国。泰国入境游客出现较快速度的增长势头,其重要因素之一是来自中国游客的支持。

Chinese tourists in the international tourism market is becoming more and more important。According to the report,Thailand tourism administration recent statistics,In the first half of this year,China Thai tourists to break through one million,Up to 1.124 million,The entry of Thailand tourists around 10% of the total。China's more than Malaysia Thailand for the first time become the largest tourism psychology。Thailand entry visitors appear faster speed growth momentum,One of the important factors is from the support of Chinese tourists。

  从旅行社组织的观光度假游客看,泰国游人数也突飞猛进。国内最大的在线旅游服务商携程的统计显示,今年以来参加泰国游的国内游客增长了100%以上,暑期旅游尤其火爆,8月份的团队游、自由行的出行人数,更是首次突破单月1万人,创历史新高。暑期泰国游人数高居出国游首位,曼谷、普吉岛也成为最热门的出境目的地之一。

From the travel agency organization tourist holiday visitors to see,Thailand also swim number by leaps and bounds。The nation's largest online travel service provider ctrip's statistics show,Since this year to participate in Thailand tour domestic visitors grew by more than 100%,Summer tourism especially hot,August swim team、Did the number of free travel,But also for the first time in odd-numbered months 10000 people,A record。Summer Thailand tour ChuGuoYou high number first,Bangkok、Phuket has become the most popular exit destinations。

  “旅行社单月游客突破1万人具有里程碑意义。泰国已经成为中国游客出国游的首选目的地。携程的泰国游业务也走向国内领先,特别是在上海、北京等市场已经处于散客市场领先地位。国内其他城市的游客增长也非常迅猛。”携程旅游业务部常务副总经理何勇表示。

“Travel tourists month 10000 people in a landmark。Thailand has become the destination of choice for Chinese tourists ChuGuoYou。Ctrip Thailand tour business also to the domestic leading,Especially in Shanghai、Beijing market has been in a individual traveler market leading position。The domestic other cities of tourists growth also very fast。”Those who hold tourism department standing deputy general manager bring said。

  中泰旅游业内人士认为,中国游客喜欢去泰国旅游的主要原因是出行便利和性价比高。距离相对近,签证便利,航线较丰富,当地旅游资源丰富且性价比高;当地旅游服务业发达;中国开放泰国旅游时间早,开发比较成熟;市场认知度高。大多数中国城市都能实现5小时内飞曼谷。

Zhongtai tourism personage inside think,Chinese tourists like to go to Thailand tourism is the main reason of the travel convenient and cost-effective。Distance relative nearly,Visa convenience,Route rich,The local tourism resources are rich and cost-effective;The local tourism service industry developed;China open Thailand tourism time early,Development more mature;Market awareness high。Most Chinese cities can realize 5 hours fly Bangkok。

  与前几年相比,中国游客不仅数量更多,对旅游产品的丰富性和品质都有了新的要求。从携程的统计看,目的地迅速扩大,除了曼谷、芭提雅、普吉岛外,今年苏梅岛、清迈等新目的地异军突起。从产品偏好看,中高端产品热门,比如携程的团队游客,60%选择豪华团、无自费、纯玩团等;半数以上自由行客人选择五星和热门四星酒店;而私家团、半自助也很受客人欢迎。游客的消费水平也在提升,旅游者选择的产品从3000多元到上万元都有,平均旅游费用在5000-6000元。

Than in previous years,Chinese tourists quantity more not only,To tourism products richness and quality are the new request。From the statistics of ctrip look,Destination expanded rapidly,In addition to Bangkok、pattaya、Outside the island of phuket,Koh samui this year、Chiang mai and other new destination rise。From product preference to see,In the high-end product popular,Such as electronic team tourists,60% HaoHuaTuan choice、No at one's own expenses、Pure play group, etc;More than half of freedom ride guests choose five-star and four-star hotel popular;And private group、Half self-help is also very popular among our guests。Tourist consumption level also in ascension,Tourists choose products from 3000 yuan to yuan are,The average travel expenses in 5000-6000 yuan。

  旅游业界非常看好中国赴泰旅游的发展前景。何勇认为,中国市场还有极大的潜力,携程跨越单月万人台阶后也还有很大提升空间。从全国来看,前往泰国的航班越来越丰富、便利。除了一线城市,二线、三线城市的游客量增长也会很快。旅行社的产品也更有吸引力,半自助、私家团、美食团、双亲团等个性化产品会更为流行。

Travel industry very bullish on China to Thai tourism development prospect。Bring think,The Chinese market and great potential,Ctrip across ten thousand month after steps also has the very big promotion space。nationally,Go to Thailand's flight is more and more abundant、convenience。In addition to a line city,The second line、Three line city tourist visitors growth also will soon。Travel agency of products is also more attractive,Half self-help、Private group、Food group、Parents group, and other personalized products will be more popular。



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