8月伊始，有细心的消费者发现携程旅行网已经上线“比一比，携程总是返更多”的新一轮低价促销活动。据悉，这是携程旅行网推出的“5亿美金大促销”计划的第二季，首季的低价攻势令携程尝到了酒店预订量大幅增长的“甜头”，此次，携程再造风雷，力图以低价继续席卷今夏日趋激烈的在线旅游“价格战市场”。

At the beginning of August，A careful consumers find ctrip have online“compare，To those who hold always more”The new round of low-cost sales activities。It is reported，This is ctrip roll out“$500 million big promotion”The plan for a second season，The first low offensive to taste the ctrip.com YuDingLiang hotel a sharp increase“miley”，the，Reinventing electronic banker，At low prices over the summer to continue the increasingly fierce online travel“Market price war”。

　　据了解，这次的活动是携程网“月月狂减，天天低价”大规模低价促销活动的延续，携程在7月低价的基础上再推优惠——“比一比，携程总是返更多”，活动体现了携程不怕比价的诸多自信所在：星级酒店最低返现金额在7月基础上均增加一元，三星级酒店返现50+1元，二星以及二星以下返30+1元，携程的星级酒店最高返现金额也有大幅度提高，高星级酒店最高返现可达201元，这一返现幅度堪称是目前在线旅游行业的促销最大力度。

According to understand，This activity is ctrip“Month crazy minus，Everyday low price”Large-scale low-cost sales activities continue，Those who hold in July on the basis of the low price then push to discount--“compare，To those who hold always more”，Activity reflects the fear of many of the self-confidence comparison ctrip.com lies：Star hotel lowest return is based on the amount in July increased a yuan，Three star hotel to 50 + 1 yuan now，Two star and the two stars to 30 + 1 yuan，Ctrip.com international hotel is the highest return the amount also has greatly improved，High star hotel is the highest return can amount to 201 yuan，This return is the online is now range of tourism industry promotion biggest strength。

　　此外，携程的酒店团购在8月同时推出零利润活动，不收取任何佣金，全线酒店底价供应，客户最高可节省740元/天；国内机票推出最低50元起的优惠；携程旅游度假产品8月正式推出“点评返现”，自由行、短途、自驾游产品每房每晚现金返还最高达101元。携程希望通过此前的1元接机、门票“买一送一”等活动，形成一整套主流产品的“价格战组合拳”。

In addition，The team hotel in ctrip.com August along with a zero profits activities，Don't charge any commission，All the hotel reserve supply，Customer highest can save 740 yuan/day；Domestic ticket out 50 yuan of the lowest discount；Ctrip.com tourist products August officially launched“Comment on return now”，Free line、short、ZiJiaYou product each room every night to return cash up to 101 yuan。Those who hold hope through the previous 1 yuan a pick up、tickets“Buy a send a”Activities such as the，Formed a set of mainstream product“Price war one-two”。

　　素来以“服务好”深入人心的携程能以低价的形式反馈消费者，不仅会增加酒店业务量，还将吸引消费者体验携程的机票、度假等产品，进行关联消费。携程这样的组合优势是竞争对手只能望其项背的，目前尚未见有其他在线旅游企业能全面跟进。

To all“Good service”Pervasive in the form of low ctrip.com feedback consumers，Not only will increase hotel business，Will also attract consumer experience of electronic ticket、On holiday and other products，Correlation consumption。Those who hold the combination advantage is competitors could only watch with admiration，At present not been found in other online travel enterprise can completely follow up。

　　据透露，携程网的低价促销活动已对价格敏感人群与年轻人群产生了强烈触动，大批年轻人和价格敏感型客户正在成为携程的新客户。这部分人群对价格的敏感度往往更高，也更注重在线体验，携程因此收到的成效显著。

It's said，Ctrip low sales promotion to price sensitive crowd has with young people have a strong touches，A large number of young people and price sensitive type customers are becoming the new customers ctrip.com。This part of the crowd to the sensitivity of the higher price often，Also pay more attention to the online experience，Those who hold so have been remarkable。

　　有数据表明，携程近期的酒店预订量大幅增长，其中低星级酒店酒店的预订量增长最快，占了携程酒店预订量的一半左右，以往消费者对携程以高端酒店预订为主的印象得以改变。这其中，携程酒店团购的业绩增长尤为显著，从6月团购直减促销活动推出以来，酒店间夜量与5月产量环比增长了几近100%，乘胜追击下， 7月的酒店间夜产量与市场占有率更是在6月上升的基础上再创历史新高。

The data suggest that，Those who hold the recent sharp increase YuDingLiang hotel，With lower star hotel hotel YuDingLiang the fastest increase，Accounted for about half of those who hold YuDingLiang hotel，Previous to electronic consumer to high-end hotel reservation mainly of impressions to change。This one，Those who hold the hotel a bulk growth performance particularly remarkable，From June bulk straight sales promotion activity since launch reduction，The hotel room night quantity and may yield increased nearly 100% month-on-month，Under the 56-point thrashing， July's hotel room night production and market share is rising in June on the basis of a record high again。

　　今年的国内在线旅游市场竞争日益激烈，携程正在经历从防御转向进攻的过程，接下来，携程的“月月狂减，天天低价”非但不会呈现所谓的“颓势”，反而将继续主动出击，连续不断地提供给消费者优质的服务及优惠的价格，不玩噱头。

This year's domestic online travel market competition is becoming increasingly fierce，Ctrip.com from defense to offense is going through the process，The next，Of ctrip.com“Month crazy minus，Everyday low price”Not only won't show so-called“flagging”，It will continue to the initiative，Continuously to provide customers with the high quality service and favorable price，Not a trick。