当前，欧元大幅贬值，去欧洲旅游、购物可以省下不少花销。在这个夏季，欧洲人把保增长的希望寄托在了熙熙攘攘的游客身上。游客的荷包能够撑起欧洲人的希望吗？

The current，The substantial depreciation of the euro，A trip to Europe、Shopping can save a lot of cost。In this summer，Europeans brought the growth of hope in the bustling tourist body。Tourists pouch can hold up European hope？

　借助奥运会，伦敦成为“世界最佳旅游城市” With the Olympics，London become“The world's best tourist city”

　　英国是今夏最受瞩目的欧洲国家。全球著名旅游网站“旅行指南”日前公布了“世界最佳旅游城市”排行榜。举办奥运会的伦敦从去年的第八位一跃位居榜首，超过了纽约、罗马、巴黎和去年的首选城市开普敦。“旅行指南”负责人肖尔说，近两年来，王室婚礼、女王登基庆典、奥运会等，使伦敦始终处于聚光灯下。

The UK is the summer the most-watched European countries。Global famous tourist site“guidebook”Recently released“The world's best tourist city”list。The London Olympic Games from last year's eighth in the leap，More than New York、Rome、Paris and last year's first city Cape Town。“guidebook”Chief said by cell，In the past two years，Royal wedding、The queen was celebration、The Olympic Games，Make London is always in the spotlight。

　　借奥运会的契机，英国国家旅游局早早推出了“观光英国”奥运旅游新战略，计划在未来4年内吸引更多游客，为此花费的宣传推广费用高达10亿英镑。根据万事达公司公布的“全球旅行目的地城市指数”，伦敦将是今年全球迎接旅行者最多的城市，今年乘飞机前往伦敦的人数将达1690万，伦敦将连续第二年成为全球游客花销最多的城市。

Seize the Olympic opportunity，The British national tourism administration launched early“Sightseeing British”The Olympic tourism new strategy，Plan in the next four years attract more tourists，Therefore spend propaganda promotion expenses up to 1 billion pounds。According to the published mastercard“The global travel destination city index”，London will be this year global meet travelers most populous city，This year the number of flew to London will reach to 16.9 million，London will have the second year in a row the global tourist spending most of the city。

　　奥运会为英国旅游业带来巨大收益。通常情况下，在夏季旅游高峰期，伦敦市中心四星级酒店的价格为每晚80至120英镑，而今年猛涨到每晚200至215英镑。不过，英国一家旅游中介公司的调查显示，奥运期间伦敦酒店的订房率较去年下降约1/3，因为酒店和机票价格高企令许多普通游客望而却步。

The Olympic Games for British tourism brings huge gains。usually，In the summer peak，Central London four-star hotel prices for 80 to 120 pounds per night，This year has soared to 200 to 215 pounds per night。but，A British travel agency survey，During the period of the Olympic Games in a London hotel reservation rate is about 1/3 down last year，Because the hotel and ticket prices make many ordinary visitors flinch。

　　评级机构穆迪发表报告称，奥运会为英国带来“实质性的经济增长是不太可能的”。长期来看，奥运会对英国经济的影响将更多地体现在品牌形象推广方面。英国央行首席经济学家戴尔认为，要计算奥运会如何影响经济增长是非常困难的，可以预测的是，因为女王登基纪念活动后的经济反弹和奥运会双重因素，第三季度英国经济会有0.5%的增长，但第四季度会回到正常水平。

Moody's, a rating agency reported，The Olympic Games for English brings“Substantial economic growth is unlikely”。In the long term，The Olympic Games to the influence of the British economy more reflected in the brand image promotion。British central bank chief economist dell says，To calculate the Olympic Games how to influence economic growth is very difficult，Can prediction is，Because the queen was after the commemoration of the economic rebound and Olympic double factors，In the third quarter of the UK economy have 0.5% increase，But the fourth quarter will return to normal level。

　经济表现抢眼，德国前5个月旅客人数增长一成 Economic performance grab an eye，Germany in the first five months of the number of passengers increased by ten percent

　　德国旅游业就像欧债危机中的德国经济一样，表现十分抢眼。据德国国家旅游局统计，今年前5个月，在德国旅游过夜的游客人数同比增长10%，其中3/4来自欧盟国家。

German tourism as the debt crisis as the German economy，Performance very grab an eye。According to the German national tourism administration statistics，The first five months of this year，In the German travel to spend the night in the number of visitors to the year-on-year growth of 10%，Three quarters of them from the countries of the European Union。

　　德国旅游业良好的形势，首先来自本国游客的旺盛需求。2011年本国游客出游达到5400万人次。德国人热衷旅游，德国诗人让·保罗的名言“唯有旅行才是生活，正如生活也即旅行”，是许多人的旅行座右铭。据德国《世界报》的调查统计，2/3的德国人今年计划进行一次较大的旅行。德国第二大旅行社通济隆集团的统计数据显示，今年夏天的旅行订单要比去年高出2%，而利润高出3%。专家认为，德国经济基本未受欧债危机影响，失业率甚至出现下降，这样的情形助推了德国人的旅游热情。

German tourism to the good situation，First from domestic tourists active demand。2011 domestic tourists to travel up to 54 million people。German fond of travel，German poet jean Paul's words“Only travel is life，As life namely travel”，Is that many people travel motto。According to Germany《Le monde》Survey statistics，Two-thirds of the German plans this year a large travel。Germany's second largest travel agency TongJiLong group statistical data display，This summer's travel of order to 2% higher than last year's，And 3% higher than profit。Experts say，The German economy basic are not the debt crisis，Unemployment appear even decline，The case boosting the German tourism enthusiasm。

　　其次，优良的性价比吸引国际游客。德国不仅可以满足高层次游客的需求，还为低预算的自由行游客提供了诸多便利和丰富的线路和项目选择。德国传统的旅游胜地，如新天鹅堡及科隆大教堂等，仍是最受欧洲游客欢迎的旅游目的地。与此同时，德国现代都市风情正在成为吸引游客的新元素。

secondly，Good price to attract international tourists。Germany can not only meet the needs of high-level visitors，For low budget freedom ride tourists provides many convenience and rich line and project selection。German traditional tourist destination，Such as new swan fort and cologne cathedral, etc，Is still the most popular European tourists popular tourist destination。meanwhile，German amorous feelings of modern city is becoming the new elements to attract tourists。

　　法国吸引外国游客世界第一，但收入第三 The French attract foreign tourists the world first，But the third income

　　法兰西的独特魅力总是让各国游客流连忘返。从2005年开始，法国一直都是全球第一旅游目的地国。相比其他行业，法国旅游业更好地抵御了欧债危机的冲击。法国竞争、工业与服务总局最近发布的年度报告称，尽管国际经济和政治形势持续动荡，2011年来法旅游的外国游客人数仍然创下纪录，共计8140万人次，比上年增长4.8%。

French unique charm always let countries visitors linger。Begin from 2005，France has always been the world's first tourist destination countries。Compared to other industries，France tourism better withstand the impact of the European debt crisis。The French competition、Industrial and service administration recently released annual report says，Although international economic and political situation continued turbulence，2011 years method of foreign tourists traveling still record the number，A total of 81.4 million people，A 4.8% increase from the previous year。

　　旅游业是法国经济重要组成部分，创造了约200万个就业岗位，法国旅游收入占国内生产总值的7%。据当地媒体报道，法国政府正将旅游业纳入到“生产振兴”计划中来，将其打造成为振兴经济的一张王牌。未来，法国将致力于改善旅游住宿条件、加强从业人员培训、提高旅游接待质量。

Tourism is an important part of the French economy，Create about 2 million jobs，France tourism revenue accounted for 7% of GDP。According to local media reports，The French government is will tourism into“Production the revitalization of”Plan to，Make it a trump card of the revitalization of the economy。The future，France will be devoted to improve tourist accommodation、To strengthen the training of employees、Improve the quality of tourism reception。

　　不过，让法国政府一直都不太满意的是，尽管法国接待的外国游客人数世界第一，旅游收入却排在美国和西班牙之后，仅列第三，收入的增长速度也赶不上西班牙、德国和瑞士这几个主要竞争对手。法国新上任的手工、贸易和旅游部长希尔维亚·比奈尔在7月初的一次新闻发布会上表示，法国在旅游设施建设上的投入还不够，对新的市场需求反应也不够灵敏，“长期靠老本吃饭”，旅游业的潜力还没有充分被挖掘。

but，Let the French government has always been not too satisfactory is，Although the French reception of foreign visitors the world first，Tourism income but row in the United States and Spain later，Only listed third，Income growth also miss Spain、Germany and Switzerland this a few main competitors。France's new incoming hand、Trade and tourism minister silvia broome · than neel in early July a news release said，France in tourism infrastructure construction investment is not enough，To the new market demand response is sensitive enough，“Long-term capital by eating”，The potential of tourism are not fully be mining。