今年7月份，携程网启动了成立12年以来的首次大规模低价促销，让利总额达到5亿美元。紧接着艺龙网在它的官方微博上宣战，很快芒果网宣布投入8000万元现金补贴，同程网也豪掷9000万元参战，去哪儿网随后宣布投资约2亿打造旅游智能化服务平台，悠哉网也推出了“八周年全场让利8000万”。

In July this year，Ctrip launched established 12 years since the first large-scale low-cost sales，The profits totaled us $500 million。Then elong in its official micro blog declaration of war，Soon mango net announced investment 80 million yuan in cash subsidy，With path net also hao throw 90 million yuan to war，Where to go and then announced that investment about 200 million build tourism intelligent service platform，Leisurely nets is also introduced“The eighth anniversary of the concessions in the 80 million”。

　　有专家分析说，从携程蔓延开的这场价格战是该企业急于巩固自身市场地位，而不得不做出的下策之选。携程相关负责人也对媒体表示，只有通过价格战这场暴风雨才能使整个行业重新回到理性的轨道上来，达到大乱到大治的目的。

Have expert analysis says，Spread from ctrip the price war is the enterprise to strengthen their own market position，And had to make a choice。The relevant person in charge of those who hold to the media said，Only through the price war the storm to make the industry back to rational track，To achieve the purpose of great order to chaos。

　　有业内专家表示说，在线旅游企业价格战的真正目的是要进行行业洗牌，实现行业内部的重新整合。然而业内人士也表示，其实这样的清理门户并不容易，从目前的情况来看，前20名的旅游电子商业网站没有几家是盈利的，它不盈利再贴钱让利，这副牌到底该怎么洗？俗话说“船小好掉头”，一个拥有几千人、上万人的呼叫中心的大中心，如果它已经把它的毛利率打到地板价了，那么各种成本支出它究竟该如何负担，最终能否把小规模的在线旅游网站清除出去，其实还是一个未知数。

The expert inside course of study says，Online travel enterprise price war real aim is to carry out industry reshuffle，To realize a new integration industry。However the personage inside course of study also says，Actually such cleaning portal is not easy，According to the current situation，Top 20 tourist electronic business website not several is profitable，It is not profitable to TieQian the profits，This pair of brand exactly how to wash？As the saying goes“Ship little good to make a u-turn”，A have thousands of people、Tens of thousands of people call center of the big center，If it has put its gross profit margin hit the floor price，So all kinds of costs it how burden，Finally whether the small online travel website clear out，In fact or a unknown。