今年以来，国家旅游局、自治区领导十分关心西藏旅游发展，专门听取汇报，经常调研视察和指导，多次作出重要批示，全区各级各部门大力支持旅游业发展，形成了领导高度重视、各部门鼎力支持、全社会积极参与的大好局面。

Since this year，The national tourism administration、Autonomous region leadership are very concerned about the development of Tibet tourism，Special listen to the report，Often research inspection and guidance，Multiple made important instructions，The various departments at all levels to support the development of tourism industry，Formed a leadership attaches great importance to、The support departments、The whole society actively participate in the good situation。

　　自治区旅游局相关负责人介绍，今年西藏旅游业呈现出宣传力度大、旅游热点多、消费增长快的主要特点。这位负责人说，今年西藏围绕“2012年中国快乐健康游”，积极开展“2012幸福西藏游”主题活动，西藏旅游广告全面登陆央视四大频道，瞄准高端人群，突出重点客源地，创新方式，广度覆盖，宣传促销成效显著，得到市场积极响应。随着西藏社会局势的和谐稳定以及基础设施的不断改善，“幸福西藏号”旅游专列正式开运，自驾游、骑行游等旅游项目成为新的热点，国内旅游、一日游等旅游市场趋旺，同比增长均超过了30%。根据游客消费调查显示，上半年在藏游客用于“六要素”的支出比上年同期均有增加，“高原反应险”正式推出。1—8月份，旅游总收入增幅高于旅游接待人次增幅5个百分点，游客消费更加趋于理性。　　

Autonomous region tourism administration relevant controller introduces，This year the Tibet tourism present a propaganda big、Tourist attraction more、The main characteristics of fast consumption growth。The person in charge said，This year around Tibet“In 2012, the Chinese swimming happy and healthy”，Actively carry out“2012 happiness Tibet tour”Theme activities，Tibet tourism advertising comprehensive landing CCTV four channel，Aim at high-end crowd，Highlight the key tourism source，Innovation way，Span covered，Promotion is effective，Get market positive response。Along with the Tibetan social situation in the harmony and stability and the continuous improvement of infrastructure，“Happiness, Tibet”Tourism special train formal good luck，leading、Riding swim and tourism projects become the new hot spot，Domestic tourism、Such as the popular one-day tour of tourism market，Year-on-year growth exceeded 30%。According to the tourists' consumption survey，In the first half hidden for tourists“The head of the six elements”Spending all have increase over the same period of last year，“Plateau response risks”Officially launched。1, August，Total tourism revenue growth above 5% tourist reception people，The tourists' consumption tends to be more rational。