“三亚5日自由行，价格2560元起。”不要以为看错了价格，在如今这一场轰轰烈烈的在线旅游价格战中，这就是消费者们唾手可得的地道实惠。

“Sanya 5th freedom ride，Price 2560 yuan up。”Don't think wrong price，Now in this a magnificent and victorious online travel in a price war，This is the consumers hands-down tunnel benefits。

　　虽然临近暑假尾声，但是旅游行业价格战却热度不减，国内主要旅游网站悉数登场，并从酒店、机票预订领域扩展到休闲度假产品这一新战场——便宜成了当下旅行的最热关键词。

Although near the end of summer，But tourism industry price war but no less heat，Domestic major tourist site in appearance，And from the hotel、Ticket reservation area expanded to leisure vacation product the new battleground - cheap became the hottest keywords travel。

　　记者登录携程旅行网时看到，前面提到的三亚5日自由行，北京出发起价只需要2560元，而且，在价格旁边还有一个明显的标志“点评返现”，其注释为“网上成功预订此产品中带返现标识的房型，结束游玩后发表行程点评，3个工作日内最高可获得每间1夜111元现金。”

Reporter login ctrip when see，Of the above mentioned sanya 5th freedom ride，Beijing starting price only need 2560 yuan，and，Next to the price and a significant mark“Comment on return now”，The comment for“Reservation online success with this product return now identification room，After the end of play published comments on schedule，3 working days from the highest available each 1 night 111 yuan in cash。”

　　而搜索北京出发的旅游产品，大多数线路都可以享受点评返现优惠，其中包含厦门、九寨沟、黄山、桂林阳朔、成都、西安等热门目的地。例如一个最近很热门的“鼓浪屿＋厦门市区4日自由行”产品，价格仅从2417元起，而且点评后每间夜可返151元。

And search from Beijing tourism products，Most of the line can enjoy the return is preferential，Including xiamen、jiuzhaigou、huangshan、Guilin yangshuo、chengdu、Xian and so on popular destinations。For example, a recent very popular“Gulangyu island + xiamen city 4 freedom ride”products，Only the price from 2417 yuan up，And after comments on each night can return 151 yuan。

　　四大优惠连环出招 携程扛起促销大旗

Four big preferential serial recruit ctrip carry a promotion

　　除了最直接的“返现金”，在价格战的大潮中，各大旅游服务商们还有更多招式推出，以回馈给消费者。比如携程就一连抛出“自由行返现金”、“一元接机”、“半价门票”、“租车首日0租金”四大“优惠炸弹”，将价格促销战门槛升级，瞄准国内休闲旅游大市场。

In addition to the most direct“Return cash”，In the tide of price war，Each big tourism service providers have more moves out，To give back to the consumer。For example for ctrip is out“Freedom ride back to cash”、“A yuan pick up”、“Half-price tickets”、“The first car rental 0 rent”four“Preferential bomb”，Will the price end-users threshold upgrade，Aiming at the domestic leisure tourism market。

　　其中， “一元接机”是指游客预订自由行时加一元钱，即可获得机场转车接机服务。目前该服务已覆盖三亚、北京、丽江、桂林、成都、杭州、青岛、大连、西安、九寨沟、黄山、张家界等12大目的地城市，如此大规模接送机优惠服务是行业首创。“半价门票”是指携程门票频道推出的“买一送一”巨幅优惠活动。“租车首日0租金”是指携程联手一嗨、安飞士等公司合作上线的租车平台，推出的首日0租金活动。

the， “A yuan pick up”Refers to visitors free reservation during plus one yuan，Change can be achieved airport pick up service。The service has covered sanya、Beijing、lijiang、guilin、chengdu、hangzhou、Qingdao、dalian、xian、jiuzhaigou、huangshan、Zhangjiajie etc 12 big destination city，Such a large-scale shuttle machine preferential service is the first industry。“Half-price tickets”Refers to the electronic tickets channel launched“Buy a send a”Huge favourable activity。“The first car rental 0 rent”Refers to those who hold to a hi、AnFei and cooperation companies such as the line of the car rental platform，Launched the first 0 rent activities。

　　“这些动作不仅是为了应对价格战的竞争对手，也是为了做大旅游大市场，巩固和扩大携程在散客休闲旅游市场的领先优势。”携程旅游常务副总何勇表示，国内总体旅游消费水平还比较低，不少游客对价格很敏感，因此大规模的促销，可以降低旅游门槛、刺激旅游消费，传播携程“低价优质”形象，吸引广大旅游者转移到网上预订。

“These actions are not only in order to deal with price war competition，And in order to do big big tourism market，Consolidate and expand ctrip in individual traveler leisure tourism market lead。”Ctrip tourism standing deputy HeYong said，Domestic overall tourism consumption level is relatively low，Many tourists is very sensitive to price，So the scale of the promotion，Can reduce tourism threshold、Stimulate tourism consumption，Transmission electronic“Low quality”image，Attract tourists transferred to Internet booking。

　　价格战升级价值战

Price war upgrade value war

　　这样一场大规模的价格战，除了会带给消费者们前所未有的实惠价格之外，不可避免地也带给了消费者们一些疑虑，这样的低价会不会存在着消费隐患？

Such a large price war，In addition to will bring consumers unprecedented benefits beyond price，Inevitably also gives consumers some doubts，Such a low price will not exist consumption hidden trouble？

　　携程旅游常务副总何勇表示：“携程的价格战建立在平时打‘价值战’的基础上，已经有足够的规模优势、服务优势、品牌认同，价格战本身不会降低服务标准和质量。携程是在利用互联网平台提供更便宜的产品、更优质的服务，让更多的中国人享受到平价旅游的权利。”

Ctrip tourism standing deputy HeYong said：“Ctrip price war based on playing at ordinary times‘Value war’Based on，Have enough size advantage、Service advantage、Brand recognition，Price war itself will not reduce the service standards and quality。Ctrip is in the use of the Internet platform to provide cheaper products、Better quality of service，Let more Chinese people enjoy the right to parity tourism。”

　　目前我国国内游最大特色是大众平民化，平民大众最关心的是价格。中国旅游研究院2012年二季度全国游客满意度报告认为，二季度国内游客满意度比一季度下降，主要原因包括国内游客对旅游价格满意程度大幅下降。因此，由大服务商率先降价值得期待。

At present our country domestic tourism biggest characteristic is the common common people，The common people most concerned about is the price。China's tourism research institute in 2012 in the second quarter of the national tourist satisfaction report says，In the second quarter of the domestic tourist satisfaction than quarter decline，The main reasons include domestic tourists to travel satisfaction with the price drop considerably。therefore，By large service take the lead in price cut is worth looking forward to。

　　而业内人士也指出，传统的价格战，多由中小旅行社发起，由于经营服务方式单一、产品同质化严重，往往沦为质劣、价低、恶战；互联网时代，在线旅游企业也大都在融资后砸钱打价格战，但一味“烧钱”难以为继。所以，如今的国内旅游市场，更需要一场符合消费者需求的真正“价格战”，已达到“市场洗牌”的目的。这一次，携程凭借着市场份额、财务表现，主动大幅降低主流产品的获利预期，酒店、机票、旅游统统让利，“真金白银投入”；而国内其他所有主要旅游网站也都悉数参战，规模空前，用意明显。

But the personage inside course of study also pointed out，The traditional price war，Many small and medium travel agency by the launch，Due to the business service mode single、Serious product homogeneity，Often become ZhiLie、Price low、set；The Internet age，Online travel companies are also mostly in financing throw money after the price war，But blindly“burn”unsustainable。so，Today's domestic tourism market，More need a accord with the consumer demand really“Price war”，Has reached“Market shuffle”purpose。This time，Ctrip with market share、Financial performance，Active greatly reduced the mainstream product profit expectations，The hotel、ticket、Travel all the profits，“Gold silver into”；And other domestic all the major tourist site are all war，An unprecedented，Intention obvious。

　　那么这些让利从何而来？业内专家评论说，因为模式创新，在线旅游企业在降低成本方面有独特优势，比如说没有门店，主要通过网络平台提供产品和服务，这相比线下旅行社实体店就有成本优势，可以在保证服务品质的基础上进行让利，所以，这一场价格战也正是率先在在线旅游企业中展开。

So these benefits come from？Industry in the expert comments，Because of the innovation of the mode of，Online travel enterprises reduce the cost has unique advantages，For example not store，Mainly through the network platform to provide products and services，Compared to the offline travel agency entity shop is cost advantage，Can ensure service quality on the basis of the profits，so，This is a price war is also took the lead in the online travel business expansion。

　　价格战的背后，是旅游市场散客化、网络化大趋势。据统计，在欧美国家，40%－50%休闲旅游通过线上预订，我国这个比例只有5%到10%。通过价格战，大运营商“拼价格、拼品质”，对大众而言不是坏事；在这个网络化大潮中，消费者们享受到的是真真切切的实惠。

Price war behind the，Is the tourist market individual traveler change、Networked trend。According to the statistics，In the European and American countries，40% - 50% leisure tourism through the online booking，Our country the proportion only 5% to 10%。Through the price war，Big operators“Spell price、Spell quality”，The public is not bad；In this network in the spring，Consumers enjoy the benefits is true。