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开学在即 大学生旅游悄然兴起--亲稳舆论引导监测室
2012-08-28

  暑期进入尾声,各大院校纷纷迎来返校大军。热门高校城市的机票及高校周边酒店炙手可热,成为开学季来临最受欢迎的旅游产品。 Summer come to an end,Universities and colleges are back in army。Popular university city ticket and the surrounding hotel hot,The coming season become one of the most popular tourist products。

  目前正值返校高峰,虽然暑期旅游已经进入尾声,但开学季的来临无疑为即将结束的暑期点燃了最后一把火。与往年一样,机票、酒店等旅游产品进入开学的热销期。其中一线、二线城市开学效应尤为凸显。

It came back to school peak,Although the summer tourism has come to an end,But the coming of the season without doubt for the end of the summer lit up the last of a fire。And usual,ticket、The hotel and tourism products to enter the period of sell like hot cakes。One line、Second city opening effect especially highlight。

  同程网数据显示,8月底至9月初全国大部分城市的机票价格略有下调,这与暑期旅游结束不无关系。其中上海飞北京8月底至9月初基本维持在3-5折450元左右,但票量比较紧张。此外广州飞北京7折1000元左右、厦门飞北京6折1000元左右、杭州飞北京4折460元左右等,部分时段的特价票也已经出现紧张状态。

With path net data display,The end of August and early September the national majority of cities ticket prices were slightly down,And this is the end of the summer tourism relationship。The Shanghai fly to Beijing at the end of September 8 basic maintain in 3-5 fold 450 yuan or so,But ticket quantity is nervous。In addition the guangzhou fly Beijing 7 fold 1000 yuan or so、Xiamen fly Beijing 6 fold 1000 yuan or so、Hangzhou fly Beijing 4 fold 460 yuan or so, etc,Part time special ticket also has appeared nervous state。

  酒店方面,高校周边酒店预订火爆。其中,北京、上海、南京、广州、重庆、天津、深圳、苏州、杭州等城市的高校周边酒店在开学期间满房率甚至达到了100%,入住的主要人群为学生家长。

hotel,The peripheral hotel reservation fiery temper。the,Beijing、Shanghai、nanjing、guangzhou、chongqing、tianjin、shenzhen、suzhou、Hangzhou and other cities of university peripheral hotel in the opening period full room rate even reached 100%,The main crowd in for the parents of the students。

  除了机票和酒店外,各大旅游网站还将目标瞄向了“大学生旅游”市场。针对大学生旅游的周边化、休闲化、价格敏感等特征,同程网推出了针对高校学生的旅游产品。

In addition to the ticket and hotel,Each big tourism website will also target the sight“University students' tourist”market。According to the university students' tourist peripheral change、XiuXianHua、Features such as price sensitive,With process introduced by the network for university students' tourist products。

  其中以当地游及周边自助游为主,目的地方面也偏向休闲、娱乐,迎合了大学生的个性需求。在价格方面,同程网也是给出了较多优惠。如北京水立方、鸟巢、国家大剧院联票仅需7折140元;八达岭野生动物园8折70元;上海影视乐园8折70元等等。在线路方面,同程网推出了比较有特色的自助游线路,如北京欢乐谷一日游、厦门鼓浪屿一日游、杭州西湖一日游、上海一日游等目的地一日游线路。

The local tour and the surrounding self-help is given priority to,Also the destination to leisure、entertainment,Cater to the college students' individual needs。In price,With path network is also gives more favorable。Such as Beijing water cube、Bird's nest、The national grand theatre coupon only 7 fold 140 yuan;Badaling wild zoo 8 fold the 70 yuan;Shanghai film and television paradise 8 fold the 70 yuan and so on。In the line in,With path network launched more characteristics self-help line,Such as Beijing happy valley day tour、Xiamen one-day tour of gulangyu island、One-day tour of hangzhou west lake、One-day tour of Shanghai one-day tour destination such as line。

  对此,业内人士分析:大学生市场是未来旅游的主力消费人群,他们大多熟知互联网并习惯利用网络预订产品,有着很高的自主选择能力。他们业余时间充沛,向往别具一格的生活,因此价格低、有个性的旅游产品会比较受他们欢迎。

this,Analysis of the personage inside course of:College students' future market is the main tourist consumer groups,Most of them are familiar with the Internet and used to use network reservation products,Has a high ability to independently choose。They spare time abundant,For the life of having a unique style,So the price low、Individualized tourism products are welcome by them。


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