线上价格战如火如荼，吸引了不少客源，线下的传统旅行社不可避免受到一定影响。对此，我市部分旅行社纷纷“避其锋芒”、“扬长避短”应对客源流失。

Online price war like a raging fire，Attracted many tourists，Offline traditional travel agency inevitably affected by certain influence。this，The part of the travel agency in succession“Avoid its one's ability”、“Foster strengths and circumvent weaknesses”Deal with tourists loss。

在线旅游网站爆发史上最大价格战 Online travel website outbreak history the biggest price war

　　7月，携程网启动了成立12年以来的首次大规模低价促销，让利总额达到5亿美元。紧接着，艺龙网高调宣战，称“携程团购没有的，我们有；携程团购有的，我们全部先打9折再减1元。”自此，两家网站掀起了在线旅游市场史无前例的价格战。

July，Ctrip launched established 12 years since the first large-scale low-cost sales，The profits totaled us $500 million。then，Elong high-profile declaration of war，says“Ctrip group purchase does not have，We have；Ctrip group purchase some，We all to a discount of to minus 1 yuan。”Since then，Two lifted the website online travel market in an unprecedented period of price war。

　　随后，战火越燃越烈，芒果网宣布投入8000万元现金补贴，同程网也豪掷9000万元参战，悠哉网则推出了“八周年全场让利8000万”，将价格战推向高潮。

then，The combustion of the more fierce，Mango net announced investment 80 million yuan in cash subsidy，With path net also hao throw 90 million yuan to war，Leisurely network is introduced“The eighth anniversary of the concessions in the 80 million”，Will the price war to a climax。

　　日前，携程更是抛出了“自由行返现金”、“一元接机”、“半价门票”、“租车首日0租金”等力度空前的优惠。记者登录该网站看到，如果市民预订南京出发的“三亚5日自由行”，选择1间返现金额为100元的酒店房型，入住天数为4天，成功消费且点评后，就能获得400元现金奖励。

a，Ctrip is out“Freedom ride back to cash”、“A yuan pick up”、“Half-price tickets”、“The first car rental 0 rent”Efforts such as unprecedented discount。Reporter log on the web site to see，If citizens reservation nanjing departure“Sanya 5th freedom ride”，Choose between 1 return now amount for 100 yuan hotel room，Check-in days for four days，After successful consumption and comment on，Can obtain 400 yuan cash prize。

　　携程旅游业务部常务副总经理何勇表示，当前国内总体旅游消费水平还比较低，不少游客对价格很敏感，因此大规模的促销可以刺激消费，吸引广大旅游者转移到网上预订。

Ctrip tourism department executive vice general manager HeYong said，The current domestic overall tourism consumption level is relatively low，Many tourists is very sensitive to price，So the scale of the sales promotion can stimulate consumption，Attract tourists transferred to Internet booking。

本土旅行社“不拿鸡蛋碰石头” Local travel agency“Don't take eggs touch stone”

　　昨天，记者采访了我市一些旅行社，他们均表示，在线旅游价格战确实导致一部分订单流失到了网上。

yesterday，The reporter interviewed some of the travel agency，They are said，Online travel price war indeed lead to loss of part order to online。

　　江苏省中旅旅行社有限公司副总丁庆元很是郁闷：“有的旅游网站仗着有钱，为了多揽客，已经"不按规矩行事"了。比如按常理，一名游客出境旅游，签证没过，已经发生的申请费明明应该自掏腰包，但竟然有网站大包大揽，表示这笔费用由他们买单。这样破坏行规，叫别家怎么做生意？”

Jiangsu province travel travel agency co., LTD., deputy DingQingYuan is very depressed：“Some travel website by money，In order to LanKe，has"Don't act according to the rules"the。According to the general principles such as，A tourist outbound tourism，Visa didn't，What has happened since when the application fee should be paid，But actually have a website take on all things，Said the cost to pay by them。Such destruction guild regulations，Call another how to do business？”

　　面对大鳄们的“血拼”，传统旅行社大多采取了“避其锋芒”的招数明哲保身。“没有必要拿鸡蛋碰石头。我们这样的传统旅行社有许多销售门店，而旅游网站的运营成本相对低。并且，不少旅游网站背后都有强大的资本在撑腰，可以"烧钱"，我们没有那个资金实力。”我市一家大型旅行社负责人称。

Facing the big alligator“shopping”，Most traditional travel agency adopted“Avoid its one's ability”The way to preserve our sanity。“There is no need to take eggs touch stone。We such traditional travel agency has many sales outlets，But the travel website operation cost relatively low。and，Many tourism website behind have strong capital in's back，can"burn"，We don't have the financial strength。”City officials say a large travel agency。

　　江苏百事通国际旅行社有限公司运营中心经理赵薇说，他们采取了“回避”的招数，尽量与网上打价格战的产品错开，选择其他线路做特价。

Jiangsu know all international travel service co., LTD., operating center manager zhao wei said，They take the“avoidance”The move of the，As far as possible with online price war product separation，Choose other line do special offer。

　　丁庆元则表示，旅游网站和传统旅行社各有优势，“对游客来说，如果需要"机票+酒店"这样的自由行产品，可能会倾向于在网上订购。如果是线路长、费用高，又涉及到"吃住行游购娱"多个环节的传统跟团游产品，一般还是到门店详细沟通才会下手。”他表示，将下大力气提升传统跟团游产品的质量，增加产品附加值，提高游客满意度，力争与旅游网站“错位”发展。

DingQingYuan, said，Tourism sites and traditional travel each have an advantage，“For visitors to，If you need to"Ticket + hotel"This kind of freedom line products，May tend to order online。If line length、The high cost of，And involves"ChiZhuHang swim purchase entertainment"Multiple links with the traditional group tour products，General or to the stores detailed communication will be laid hands on him。”He said，The goal will be to promote the traditional group swim the quality of the products，Increase the product added value，Improve the tourist satisfaction，Strive to and tourism website“dislocation”development。

业内人士：旅游比价格更要看服务 The personage inside course of：Travel more than the price to see service

　　业内人士告诉记者，旅游产品大多不是标准化产品，不像电商大战中，同一品牌、型号的电器一比就能一目了然。旅游产品光从价格上是不好比较的，同一旅游目的地会有多条不同线路，出发时间、行程安排、酒店档次、团餐标准等都不尽相同，价格也不一样。比如9月初发团的三亚线，同样是5日游，市面上的价格从2000多元到4000多元都有。他建议游客下订单前，最好仔细咨询线路的具体行程，以及吃住行的标准，是否有购物点，酒店住宿是否包含早餐，是否需要另行付费等，“比价格也要看服务，不要冲动消费。”

The personage inside course of study tells a reporter，Tourism products mostly not standardized products，Don't like electric business war，The same brand、Type of electrical a ratio can be clear at a glance。Tourism products of light from the price of it is not good to compare，The same tourist destination will have many different line，Departure time、scheduling、Hotel scale、Group meal standard etc are different，The price is different also。For example early September hair group's sanya line，The same is 5 days to swim，The price on the market from 2000 yuan to 4000 yuan are。He suggested that tourists before place order，The best consulting line carefully the specific stroke，And ChiZhuHang standard，If there is 购物点，If hotel stay include breakfast，Whether to need to be paid, etc，“Than the price also to see service，Don't impulse consumption。”