进入暑期以来，湖南湘西自治州的凤凰古城内人头攒动，沈从文故居、杨家祠堂等景点游客摩肩接踵；穿城而过的沱江两岸，等待上船游江的客流排起上百米“长龙”，就连江中央狭窄的“跳岩桥”上也堆满了人。

Into since the summer，Hunan phoenix ancient town in xiangxi autonomous prefecture but devoid of people，Former residence of shen congwen、Yang's ancestral hall, and other attractions tourist cheek by jowl；Wear through the city and the bay，Waiting for the boat swim river of the passenger flow queued up to hundreds of meters“Long dragon”，It LianJiang central narrow“Jump rock bridge”Also was one。

　　“一座青山抱古城，一湾沱水绕城过，一条红红石板街……”因沈从文而留名中国文学史的凤凰，曾被新西兰著名作家路易·艾黎惊叹为“中国最美丽的两个小城之一”。这里层层叠叠的吊脚楼密布沱江两岸，雄壮的“天下第一大石桥”、中国南方长城与熊希龄、沈从文故居及浓厚的民俗风情等构成一道自然和人文相互交融的独特旅游景观。

“A castle peak hold ancient city，A bay Tuo water over the city，A red red SLATE street……”Because of shen congwen and name of the phoenix history of Chinese literature，New Zealand has been a famous writer Louis rewi alley is amazing“China's most beautiful one of two small town”。Here is the working layer of the diaojiao building，magnificent“The first one in”、South China Great Wall and XiongXiLing、Shen congwen former residence and strong folk customs constitute a natural and humanistic and blend with each other unique tourism landscape。

　　上世纪80年代，凤凰古城成为中国最早向外国游客开放的景区之一。此后，通过大力实施品牌升级战略和景区景点扩容提质系列工程，凤凰成功晋升中国4A级旅游景区。国内客源市场辐射浙、川、京等30多个省市，境外市场拓展到香港、马来西亚、日本、德国等20多个国家和地区。

In the 1980 s，The ancient city of phoenix become China's earliest foreign tourists to open one of the scenic spot。Since then，Through the vigorously implement brand upgrade strategy and tourist attractions flash carry mass series engineering，The order of the phoenix success promotion China 4 a grade tourism scenic area。The domestic tourist market radiation zhejiang、sichuan、Beijing and so on more than 30 provinces and cities，Overseas market development to Hong Kong、Malaysia、Japan、Germany, more than 20 countries and regions。

　　今年上半年，凤凰古城共接待游客310.58万人次，实现旅游收入23.62亿元人民币。8月份以来，凤凰古城的日均游客量超过5000人次。

In the first half of this year，The ancient city of phoenix, it has received 3.1058 million tourists，Realize tourism income is 2.362 billion yuan RMB。Since August，The ancient city of phoenix's daily visits over 5000 people。

　　中午时分，65岁的苗族阿婆王玉珍在自家的酒店内忙得不可开交。一拨拨的顾客，让这位酒店老板不得不亲自当起了传菜员。王阿婆的酒店位于凤凰古城入口处，2001年古城启动开发时，她卖掉了当时经营的小餐馆，贷款建成了现在这家四层的吊脚楼式酒店，为游客提供餐饮和住宿服务。

At midday，The 65 - year - old woman miao WangYuZhen in his own hotel as busy as a bee。YiBoBo customers，Let the hotel boss have to personally when up the main dish。WangAPo at the entrance of the hotel is located in the ancient city of phoenix，2001 start city development，She sold the business at that time the small restaurant，Loans built now the four layers of the diaojiao building type hotel，To provide visitors restaurant and hotel service。

　　就在当年，凤凰县以8.33亿元将沈从文故居、奇梁洞等8个景点的50年经营权转让给张家界某旅游公司。尽管这桩“联姻”在当时饱受争议，但通过“政府主导、市场运作、企业经营、社会参与”的景区经营模式，南方长城中韩围棋赛、谭盾大型音乐水上演奏晚会等一系列大型活动随后得以在凤凰古城举办，凤凰的神秘唯美也开始走进更多海内外游客心中，让王阿婆的酒店生意直接从中受益。

In the，Fenghuang county in 833 million yuan will be former residence of shen congwen、Odd beam hole eight scenic spots such as 50 years to a transfer of power of management zhangjiajie tourism companies。Although this pile“marriage”At a time when there were controversial，But through the“The government leading、Market operation、Enterprise management、Society participation”The scenic area management pattern，The southern Great Wall took China and South Korea、TanDun large music water play the party and a series of large activity then can be held in the ancient city of phoenix，The mystery of the order of the phoenix aestheticism began to walk into more tourists from home and abroad in the heart，Let WangAPo hotel business directly benefit from it。

　　有数据显示，凤凰旅游开发十年来，游客接待量从2000年的57万人次上升到去年的650万人次，旅游总收入从不足百万元攀至44.31亿元。在旅游旺季，王玉珍的酒店一天的房费最低也要280元。当有旅客压价时，她很少“妥协”，因为此时凤凰的酒店“根本不用担心没人住”。

Data show，The order of the phoenix tourism development for ten years，Receive visitors from 2000 people rise to last year's 6.5 million people，Total tourism revenue from more than WanYuanPan to 4.431 billion yuan。The tourist season in，WangYuZhen hotel room one day minimum also wants 280 yuan。When passengers when demand，She seldom“compromise”，Because the phoenix hotel“No worry about no one lives”。

　　不过，当昔日静谧安详的凤凰古城被蜂拥而至的游客搅得日益喧闹时，基础设施不足、游客满意度下降等一系列问题也开始接连显现。

but，When former quiet serene the ancient city of phoenix is a flood of visitors to stir the increasingly noisy，Inadequate infrastructure、Tourist satisfaction decline and a series of problems were also began to appear。

　　对将于年内动工兴建新镇“烟雨凤凰”，湖南凤凰古城旅游有限公司董事长叶文智介绍，“烟雨凤凰”是湖南省文化产业重点建设项目之一，将在距凤凰古城6公里之外再造一个新镇，作为新的游客服务区来释放古城的接待能力。他说，“这并非建设简单的配套基础设施和接待设施，我们期盼能在传承和弘扬凤凰文化的同时，续写凤凰的历史，成就新的经典。”

In the years to build new town construction“Misty rain phoenix”，The ancient city of phoenix hunan tourism co., LTD., chairman of the board YeWenZhi is introduced，“Misty rain phoenix”The cultural industry in hunan province is one of the key construction projects，Will be in the ancient city of phoenix from six kilometers to create another new town，As a new tourist service area to release of the ancient city of reception capacity。He said，“This is not a simple construction supporting infrastructure and reception facilities，We look forward to in the inheritance and carry forward the order of the phoenix culture and at the same time，Continue to the history of the order of the phoenix，Achievement new classic。”