“项目在黄金周短短8天时间里销售升级，到访1000多人，除了看房客户和收房业主，前来度假者也不在少数。”据雅居乐地产海南云南区域营销总监简毓萍介绍，中国的海岸线很长，但适宜全年度假的很少，海南的稀缺性资源难于替代，其空气的氧分含量全国第一、世界第二，再加上阳光海滩，这或许是吸引市场的主要原因。而在业内人士看来，打造旅游大盘除了需要过硬的产品、丰富的运营经验和强大的营销能力外，强大的配套兑现能力也是项目能在激烈的市场竞争中稳站脚跟的重要一环。在海南旅游地产市场，配套往往是最能体现项目实力和吸引置业者的最大标准，而在置业者日趋理性的当下，过去仅凭一纸规划便能揽客的时代已一去不返，配套是否完备、是否有足够的实力兑现承诺的配套往往成为置业考量的重要准绳。

"Project in the golden week just eight days sales upgrade,More than 1000 people visit,In addition to checking the customer and the house owner,To come to holidaymakers is not in a few."According to this column music real estate hainan yunnan area marketing director JianYuPing is introduced,Chinese coastline is very long,But appropriate annual holiday rarely,Hainan scarcity resources difficult to replace,The air of oxygen content the first/The world's second,Plus sunshine beach,This is probably the main reason for the market to attract.And in the personage inside course of study looks,Make travel market in addition to excellent product/Rich operating experience and strong marketing ability outside,Strong supporting project cash ability is also in the fierce competition in the market steady stand heel is important one annulus.In hainan tourism real estate market,Supporting is often the most to be able to reflect the project strength and attract buyers pay the biggest standard,And in home buyers increasingly rational then,The past with only a paper planning can LanKe times never comes again,Whether complete supporting/Do you have enough strength to live up to its promise supporting often becomes the home buyers consider important criterion.

　　“目前希尔顿、莱佛士酒店、游艇码头、国际品牌城等顶级商业、绿化、道路等配套已经完备。”简毓萍表示，作为开发商不应完全占有楼盘上涨的利润，也不能只看一时行情，而是要做好配套和产品，希望项目成熟之后慢慢升值，并和业主一起分享投资利益。

"At present the Hilton/Raffles hotel/Yacht dock/International brands such as the city's top business/greening/Road and other supporting has been complete."JianYuPing said,As developers should not entire possession of building rising profits,Also can not only see the quotation,But to do supporting and products,Hope project after mature slowly appreciation,And the owner and share investment interests.

　　专业人士认为，近年来，海南旅游地产呈现爆发式增长，但经过2010年开始的市场调控后，海南地产不理性的升值已被终结，未来区域地产开发将呈持久态势，有资金实力的品牌开发商将成市场主体。“国内旅游休闲业正处鼎盛时期，有能力实现旅游度假置业的人群在日益壮大，这将为海南旅游地产的发展提供坚实基础。”简毓萍认为，目前的品牌开发商应好好做配套，精心做产品等市场更加明朗健康的时候迎接新机遇。

Professionals think,In recent years,Hainan tourism real estate present explosive growth,But after 2010 start market after regulation,Hainan real estate irrational revaluation has been end,The future regional real estate development will be a lasting situation,Has the capital strength of the brand developers will be the market main body."Domestic tourism leisure are golden age,Have the ability to realize tourism vacation home in the crowd of growing,This will be for hainan tourism real estate development provide solid foundation."JianYuPing think,The present brand developers should do a good job matching,Carefully do products market more clear healthy to meet new opportunities.

　　“项目客户是投资和自住参半，有些客户初衷是投资，但体验了这里的度假生活后，二度出手用于自住。”简毓萍表示，为此他们创新设计了分时度假产权式酒店公寓，这是一款既能满足度假自住需求又兼顾投资的产品，推出后很受欢迎。而截至目前，清水湾已实现了超过250亿元的业绩，为超过8000位精英人士实现了第二人生的终极海居梦想。

"The customer is the project investment and self living mixed,Some customers original intention is to invest,But to experience the holiday after life,Bis make moves for self living."JianYuPing said,Therefore they creative design the timeshare vacation property type hotel apartment,This is a section can meet holiday self living needs and give attention to two or morethings investment products,After the launch is very popular.But so far,Clear water bay has realized the performance of more than 25 billion yuan,For more than 8000 elite realizes the second life's ultimate dream in the sea.

　　“海南旅游地产的投资前景，很大程度取决于国际旅游岛政策的开放度。而目前海南作为全国旅游名片的利好才刚刚体现。”业内专家表示，目前海南规划和建设已进入实质性阶段，已在自然生态、购物、旅游、交通、餐饮、娱乐等方面做了改造，为海南顶尖全球旅游度假圣地的定位提供了良好的基础。专家就此判断，海南旅游地产市场仍有巨大的发展空间。

"Hainan tourism real estate investment prospects,Largely depends on the international tourism island policy of openness.And at present hainan as the national travel card bullish just reflect."The expert inside course of study says,At present in the planning and construction of hainan has come into a substantial stage,Has set up a file in the natural ecology/shopping/tourism/traffic/catering/Entertainment on the transformation,For hainan top global holiday place for the orientation to provide a good foundation.Experts on the judgment,Hainan tourism real estate market still has a huge space for development.