国家旅游局旅游促进与国际合作司司长李世宏在会上透露，我国旅游业在党中央、国务院的正确领导下，经过多年发展，取得了历史性成就，正迎来新一轮发展黄金期和战略机遇期。我国已成为世界第三大入境旅游接待国和出境旅游消费国，正形成全球最大的国内旅游市场。我国旅游正迎来新一轮发展黄金期和战略机遇期。

The national tourism administration tourism promotion and international cooperation department priests LiShiHong revealed at the meeting,The central committee of the China's tourism industry/Under the correct leadership of the state council,After years of development,Made historic achievements,Is a new round of development in gold period and the period of strategic opportunities.China has become the world's third largest inbound tourism receiving country and outbound travel consumer,Is forming the world's largest domestic tourism market.Our country tourism is a new round of development in gold period and the period of strategic opportunities.

　　另外，随着我国旅游消费产业的不断壮大，尤其是出境游市场的不断壮大，游客对便捷的消费支付方式和手段需求日益增长。这也客观上要求旅游产业和金融行业的深度合作，为便捷的旅游消费支付提供现代化的金融服务。实现双赢。

In addition,Along with our country tourism consumption growing industry,Especially the outbound tourism market expansion,Visitors to convenient consumption payment method and means growing demand.This also objectively requires tourism industry and financial industry of the depth of cooperation,For convenient tourism consumption pay provide modern financial services.Achieve a win-win situation.

　　日前，中国银联、国家旅游局推动的“旅游刷卡无障碍”取得实质性进展。中国银联15日与国旅总社在2012中国国际旅游交易会上签订全面业务合作协议。

a,China unionpay/By the national tourism administration"Barrier-free tourism credit card"Substantial progress.Unionpay 15 and CITS principal office in 2012 China international tourism trade fair comprehensive business cooperation agreement signed.

　　双方宣布将结合在金融服务业及旅游服务业方面优势，打造我国旅游金融服务“新旗舰”，推动我国旅游行业支付现代化、便捷化发展，进一步提升旅游者的全球化支付服务。

Both sides announced it will unifies in financial services and tourism service industry advantage,Make our country tourism financial services"The new flagship",To promote the country's tourism industry pay modernization/Convenient development,To further enhance the globalization of tourists payment services.

　　协议的实施，将为游客，尤其是出境游旅客提供更加方便快捷的支付方式，促进旅游产业的发展。全面提升游客全球体验，顺应并推动我国旅游业与金融业呈现加快融合趋势。

The implementation of the agreement,For tourists will,Especially outbound passengers to provide more convenient for payment,To promote the development of tourism industry.Overall improve tourist global experience,Conform to and promote China's tourism industry and financial industry to speed up the integration trend of present.

　　随着我国人均GDP的增长，和群众的精神消费需求的增长，旅游产业处在黄金的发展机遇，对国民经济的贡献率正在不断的提高。但是我国的旅游产业发展还存在很多的问题，尤其是“门票经济”背后折射出的旅游产业结构不合理，相关的配套服务不能够满足日益多元化的旅游需求。我国的旅游产业应该在黄金的发展时期，谋求结构的调整和产业的升级，努力的从“走马观花式”的观光旅游向体验式的“休闲旅游转变”。

With China's per capita GDP growth,And the spirit of the masses consumer demand,Tourism industry in the golden opportunity of development,The contribution to the national economy is continuously improve.But China's tourism industry development still exist a lot of problems,especially"Tickets economic"Behind reflects the tourism industrial structure is not reasonable,Relevant supporting services can't meet the increasingly diversified travel demand.China's tourism industry should be in the gold development period,Looking for structural adjustment and industry upgrade,Efforts from"Skim the surface type"Sightseeing tourism to experience type"Leisure tourism transformation".

　　2009年12月，《国务院关于加快发展旅游业的意见》提出，把旅游业培育成为国民经济战略性支柱产业和人民群众更加满意的现代服务业，旅游业自此全面融入国家战略体系。

In December of 2009,[The state council on speeding up the development of tourism opinion]Put forward,The tourism industry of the national economy to be strategic pillar industries and people more satisfied modern service industry,Tourism since then comprehensive into national strategy system.

　　另外，今年8月，《中华人民共和国旅游法》草案提请全国人大常委会审议，这一系列重大战略性举措为旅游业加快发展提供了坚实支撑。

In addition,August,[Supply of the People's Republic of China]The draft of the National People's Congress standing committee for deliberation,This a series of major strategic measures to speed up the development of tourism industry provides the solid support.

　　但是，门票经济的旅游结构逐渐的已经不能满足和适应国内消费者新的期待和需求了。矛盾日益的凸显。

but,Tickets for the tourism economic structure has been gradually cannot satisfy and adapt to domestic consumers new expectation and demand.Contradiction is the highlight.

　　据资料，2011年全国A级景区门票收入1149.94亿元，占营业收入的43.25%。在今年传统旅游旺季开始的4月，全国有超过20个知名景区门票涨价，涨幅从20%～60%不等。面对高额的门票价格，景区管理方则无奈回应涨价是为了“景区投入和设施维护”。

According to data,The 2011 national A level scenic spot ticket income of 114.994 billion yuan,Business income accounted for 43.25%.In the traditional tourist season this year began on April,The national more than 20 famous scenic spot ticket prices,Rose from 20% ~ 60% inequality.Faced with high ticket prices,Scenic area management, but the response is to rise in price"The input and facilities maintenance".

　　但高门票反应的不仅仅是旅游景区硬件的投入，深层次反应的是旅游景区产业体系不完善，旅游产品单一，餐饮、住宿、购物等服务设施对景区收入贡献较低。所以严重的依赖门票来提高景区的收入。

But high ticket reaction is not only the traveling scenic area hardware input,Deep reaction is traveling scenic area industry system is not perfect,Tourism product single,catering/accommodation/Shopping and other service facilities of scenic income contribution is low.So serious rely on tickets to increase the income of the scenic spot.

　　实际上有数据表明，我国的景区门票居于世界第一。高门票成为国民炮轰的对象，也不利于旅游产业结构的升级。

In fact have data shows,China's scenic spot ticket is a world first.High tickets become national cannon object,But also to the tourism the upgrading of industrial structure.

　　第一农经分析师往前认为，国务院关于加快发展旅游业的意见，和一揽子政策为旅游产业的发展提供了利好的环境。同时，随着带薪休假等有利于出游福利政策的完善，旅游产业迎来了黄金的发展机遇。但是要想旅游产业可持续的发展，加快结构的调整，和升级。走“休闲旅游”，摆脱对门票经济的严重依赖是工作的重点。目前看，应该是首要的任务。

The first agricultural economy analysts think forward,The state council on speeding up the development of tourism opinion,And package of policies for the development of tourism industry provides a good environment.At the same time,Along with the paid vacation and travel is beneficial to the improvement of the welfare policy,Tourism industry ushered in the golden opportunity of development.But want to tourism industry sustainable development,To speed up the structural adjustment,And upgrade.go"Leisure tourism",Get rid of for tickets to the serious economic dependence is the focus of the work.Now look at,Should be a top priority.