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众信为什么选择批零级的战略?--亲民维稳网络舆情监测室
2012-12-28

  

冯滨: FengBin:众信是今年7月18号过汇的一家企业,不是上市的一家企业。说实话一直在回避众信旅游整个过汇的市场,这个阶段确确实实从心里需要低调,不仅是我们行业的事情,也是整个社会的事情,在这个时期我们如履薄冰,不敢有任何闪失,不管是内部管理,还是外部形象,我们都采用非常低调的方式。坦白讲尽可能的在一个角落,别出来晃来晃去。刚才主持人包括我在内,包括台下各位在内都特别想听一听小谢的大揭秘,到底数据是干什么,我们特别想听。我们众信旅游已经揭秘完了,网上什么都有。整个的募集资金投向在网上都有公布,但是谢总这边确实是不太清楚。作为好朋友,但是也是作为竞争对手特别害怕拉客,我们都强调是批零级,包括曾松老板,包括陈总也好,郭总也好,我们这几个人都在想办法不管是线上线下结合方式,还是用什么样的方式,都希望能够用更多的渠道来为大众消费者进行服务。只有谢总跟刘泽辉总经理是这么做的,这确实是我一直在想的问题,曾经理是不是也想问这个问题?今天特别希望刘总分析一下这里面到底有什么道道,能够让我们恍然大悟,或者跟着刘总、谢总步伐往前走,一会儿大家是不是可以问这个问题。众信旅游现在肯定是要做批零,线上线下结合的方式,考察了台湾的事情,坦白讲在这之前我们也考察了全球性的机构,从托马斯库克,包括香港旅行社,以及台湾一些旅行社都考察过,在理论上还是觉得谢总这边不太站得住脚的。

The letter had been July 18 remit of an enterprise,A company is not listed.The truth has been avoided the letter traveling the whole the remit of the market,Indeed this phase from the heart to a low profile,Our industry is not only the thing,Also the society as a whole,During this period we skate,Don't have any delay,Whether the internal management,Or the external image,We are all very low-key manner.In a corner of the frankly as soon as possible,Don't be dangling from it.Just host including me,Including the audience you are want to listen to xiaoxie's big reveal,What data is stem what,We want to hear.We all believe that tourism has revelation,What is online.The whole of raising money to have published on the Internet,But xie total here is not too clear.As a good friend,But also as a competitive opponent special be afraid,We emphasize is zero,Including CengSong boss,Including Chen always all right,Guo total or,We this several people are trying to whether online line combination way,Or in what way,All hope to be able to use more channels to consumers for service to the public.Only xie total with LiuZeHui general manager is to do so,This is I've been thinking of problem,Once the manager is also want to ask this question?Today specially hope to analyse what is inside this liu2 zong3 behing,Can let us suddenly realize,Or follow liu2 zong3/Thanks always pace to go forward,While everyone if we can ask this question.The letter tourism now must be to do wholesale,Online line based on the way,Study in Taiwan,Frankly before that we also investigated the global institutions,From the Thomas cook,Hong Kong travel,And Taiwan some travel agencies all inspection,In theory still think xie total here isn't very intelligent.

  台湾整个的情况跟我们中国大陆是完全不一样的两个市场环境,刚才谢总说得很清楚2300万人口,我想是人口吗?那么我想应该有一千多万出境人口,是这么一个数字。台湾整个旅行社演变过程也是从集客最终演变成批零级,没有从批发变成零售的这么一个过程。因为它很小,所以没有办法能够让我们学习到太多的理论上的东西,只能够让我们学习到台湾人是如何把一件事情做精细,他们整个的运作的方式是我们要学习的。因为大陆这边地大物博,人口众多,可能我们在运作方面比较粗糙,反过来台湾在这一方面是一个强项。如果拿台湾的例子来说,其实批发商活得确实很好,但是批发商就是在小小的还没有浙江人口多的地区,我认为它是一个区域性的批发商,并不是整体性的批发商,在中国不一样了,随便一个省可以出来很多很多的批发商。如何在口岸前提之下,又能够继续控制我们整体的全国性的批发业务,显而易见,我觉得这个是需要多大的人力、物力和资源,不还把人累死。一定要想一切办法,通过我们批发业务,通过我们不同的渠道方式,一定在这个方面去取得一定的成绩以后,还要想办法通过零售业来去为消费者进行更好的服务。

Taiwan's situation with us the whole mainland China are two completely different market environment,Just thank always said very clearly population of 23 million,I think it's population?So I think it has a population of more than one thousand outbound,It is a number.Taiwan throughout the evolution of the travel agency from which eventually evolved into a zero level,Not from wholesale and retail of so become a process.Because it is very small,So there is no way to let us learn to the theory of too many things,Can only let us learn to Taiwanese fine one thing is how to do,Their whole way of operation is we want to learn.Because China is big here,A large population,Maybe we is coarser in operation,In Taiwan is a strong point in this respect.If take the example of Taiwan,In fact wholesalers live really well,But wholesalers in small haven't number of population of zhejiang area,I think it is a regional distributor,Not integrity of the wholesaler,Not the same in China,Just a province can come out a lot of a lot of wholesalers.How to under the precondition of the port,And we can continue to control the overall national wholesale business,It is obvious,I think this is the need to the size of the human/Material and resource,Don't have people dead tired.Must want to all measures,Through our wholesale business,Through our channels of different ways,Must be in this respect to certain achievements in the future,Will try to through the retail and better service for consumers.



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