8个千年古镇、120个千年古村……拥有丰富的地名文化资源,如何实现保护和传承,以成为发展文化旅游的“敲门砖”?邹城市在地名信息挖掘考证的基础上,以地名文化为主线,带动当地文化旅游业的发展,产生“慕名而来”的集聚效应。

Eight ancient town in one thousand/120 ancient village……Has the rich cultural resources of place names,How to realize the protection and inheritance,As the development of cultural tourism"("?Zoucheng in place on the basis of information mining research,To place culture as the main line,Promote the development of local cultural tourism,produce"over"The accumulative effect.

　　□王德琬 孟一 孔令芳

- WangDe Wan meng a KongLingFang

　　“地名文化作为民族文化的重要组成部分,对旅游发展起着直接的推动作用,但尚未得到充分理解、保护和利用。”1月18日,邹城市民政局地名科副科长孙超告诉记者,孟子故乡邹城最近就在探索以文化旅游业为载体,传承弘扬当地丰富的地名文化。“通过文化和旅游的深度结合,既能保护和传承地名文化,又能促进当地旅游业的发展,是一举两得的好事。”听了孙超的介绍之后,记者禁不住思考:地名文化如何成为当地发展文化旅游的新旗帜?又如何利用文化旅游这一载体,让这些“地名”声名远播、世代流传……

"Place culture as an important part of national culture,The development of tourism plays a direct role,But has not been fully understood/Protection and utilization."1 month and day,Zoucheng city civil affairs bureau place branch deputy head of the office SunChao told reporters,Mencius hometown recently in zoucheng to explore cultural tourism as the carrier,Inheritance to carry forward the abundant local place name culture."Through the culture and tourism with depth,Can the protection and inheritance place culture,And can promote the development of local tourism,The good thing is kill two birds with one stone."Listen to the SunChao after introduction,Reporters can't help thinking: how to be the local place name culture development of cultural tourism new banner?And how to use the carrier of cultural tourism,Let the"places"reputation/generation……

　　地名文化

Place culture

　　宝贵的无形资产

Valuable intangible assets

　　电灯坊街、塘子街、将军堂、簸箕掌村……当耳熟能详的“地名”一次次的被人们“唤”起,它背后有着怎样的故事和意义?

Lane street lamp/Pond son street/The general hall/Dustpan palm village……When the familiar"places"The time by people"calls"up,It is the story behind how and meaning?

　　孙超告诉记者,邹城市地名文化资源丰富,每一个地名的背后都有一段故事或来由,“电灯坊街”就是一个很好的例子。“在民国时期,济宁地区第一台发电机就是在这条街巷运作发电的,当电灯取代了煤油灯,‘电灯坊街’这一称呼也被左邻右舍叫响了。”但是,地名背后的故事并不被人所知晓。“我在电灯坊街从小玩到大,30年了都只知其名,但为啥叫这名,我还真不清楚。”邹城市民政局的工作人员张文在交谈中不经意地说道。

SunChao told reporters,Zoucheng place culture resources are rich,Every place has a behind story or the other,"Lane street lamp"Is a good example."In the period of the republic of,Jining area the first generator is in the lanes of the operation power,When the lights replaced the kerosene lamp,‘Lane street lamp’The call was also neighbors, namely the."but,The story behind the place name is not known."I am in lamp lane street grew up playing big,30 years only knew his name,But why call this name,I really don't know."Zoucheng city civil affairs bureau staff ZhangWen in conversation unwittingly said.

　　“地名文化是中华传统文化的重要载体,与特有的传统文化对应起来。”孙超说,正因认识到这一点,邹城市从2001年开始,组织人员编撰《邹城市地名志》,对城市中的老地名和已经消失的老地名进行全面调查摸底,广泛收集有关史料典籍和档案资料,开展翔实细致考证研究工作。并在此基础上加强对老地名的宣传,联合电视台先后拍摄3期地名文化专题片《寻根老城》,另外在地方报纸开辟专栏,连载20余期地名知识,近期又修编了新版《邹城地名志》。

"Place culture is an important carrier of Chinese traditional culture,With unique traditional culture corresponding up."SunChao said,Because realize this,Zoucheng since 2001,Organization staff compiled[Zoucheng places he],The old city of place names and had lost the old place to conduct a comprehensive survey touch bottom,Widely collect relevant history records and archives material,To carry out research and meticulous research work.And on this basis to strengthen the publicity of old place,Joint television has taken place 3 period cultural programs[Into the old],In the local newspaper column opened up,More than twenty serial period place knowledge,Recently, the new revision[Zoucheng places he].

　　去年10月22日,山东省民政厅下发了关于编纂出版《山东古镇古村》的通知,邹城在全省率先完成了《山东古镇古村?邹城卷》的编纂工作,收录了该市8个千年古镇、120个千年古村。邹城培育地名文化的工作还没有止步于此,“培育地名文化并不只是对信息的挖掘收录整理,更重要的是传承和保护,这也是我们下一步的工作重点。”邹城市民政局局长梁富华说。

Last October 22,,Shandong province bureau of civil affairs issued a circular on compiling publishing[Shandong town ancient village]notice,Take the lead in the entire province zoucheng completed[Shandong town ancient village?Zoucheng roll]Compilation work of,The city by the eight ancient town in one thousand/120 ancient village.Zoucheng place to cultivate cultural work has not stopped in this,"Cultivate place culture is not only the information mining included finishing,More important is to protect and inherit,This is also our next focus."Zoucheng city civil affairs bureau chief LiangFuHua said.

　　慕名而来

over

　　不能匆匆放走

Can't hurry go

　　采访当天,被一层薄雾笼罩的峄山较之往日多了些许神秘感,位于峄山脚下的峄山街村更显静谧安详。据了解,该村始建于春秋时期。据《左传?文公十三年》记载,公元前614年,邾文公迁国都于峄山之阳,随后即有人家在邾国故城北、峄山南,沿上山的道路两侧建村定居,遂冠以历史名山之名称为峄山街村。

Interview that day,Be a layer of misty mountain Yi than the past a mystery,At the foot of the mountain is located in the Yi Yi hill street village more quiet serene.It is understood,The village was founded in the spring and autumn period.According to[zuo?Wen and 13 years]records,In 614 BC,Zhu wen and moved to countries Yi mountain Yang,Then that is YouRenGu Zhu national cultural heritage in the north/Yi the,Along the mountain road on both sides of the JianCun settled,Hence the name of the famous mountains as history for Yi mountain village street.

　　为纪念邾文公于农历二月初二日“龙抬头”这天迁都于此,峄山街村每年届时都要举行盛大而隆重的峄山古会。依托丰厚的历史文化积淀和宜人的自然景观,峄山旅游风景区还开展了一系列丰富精彩的节会活动:超级运动会、三月三桃花节、七夕相亲文化节、九九重阳节开光大典等。2012年,峄山风景区共接待游客近50万人次,比去年同期增长70%。

To commemorate Zhu text and on the second day of the month of February"Dragon looked up"One day in the transference,Yi hill street village every year at the appointed time will be held a grand and solemn Yi mountain ancient will.Relying on rich historical and cultural accumulation and pleasant natural landscape,Yi mountain tourist scenic spot has launched a series of rich wonderful day activities: super games/March peach flower festival/The Tanabata festival to/The double ninth festival ceremonies up etc.In 2012,,Yi mountain scenic spot the total number of tourists received nearly 500000 people,Than last year the corresponding period grows 70%.

　　“成绩的背后我们也看到了发展的瓶颈。”峄山旅游风景区管委会副主任杨卫标告诉记者,景区目前亟需解决“名气不大、留不住游客、产业链短”的问题。“来峄山旅游的以周边地区的游客居多,说明了峄山的名气不大；拿二月二的古会来说,来上香的少了,吃喝游玩的多了,但山下的餐饮服务距离人们的需求和要求还有差距,以至于来爬山的游客通常就逗留半天。”杨卫标认为,应该有一个全盘的规划,解决游客“看什么、玩什么、如何吃和怎么住”的问题。

"Results we can see behind the development of bottleneck."Yi mountain tourism scenic area management committee, deputy director of the YangWeiBiao told reporters,Scenic spot to be solved urgently at present"little-known/Cannot keep visitors/Industrial chain short"problem."To Yi mountain tourism to surrounding areas in the majority of visitors,Illustrate the Yi mountain is famous;Take the ancient February will be speaking,And to the less,Eating and drinking to play more,But the foot of the catering service distance people's needs and requirements and gap,So that to climb a mountain of tourists usually stay half a day."YangWeiBiao think,There should be a holistic planning,Solve visitors"See what/Play what/How to eat and how to live"problem.

　　记者了解到,邹城对峄山已经作出了初步规划,以地名文化为主线带动当地文化旅游业的发展。按照“做精山上、做大山下”的开发理念,山上重点完善重要节点、主要景观、旅游标志、山下重点围绕“吃、住、行、游、购、娱”等旅游配套环节实施社区综合改造、打造环山大景观带、拉长旅游产业链条。

The reporter understands,Zoucheng to Yi mountain has made preliminary planning,To place the culture as the main drive local culture the development of tourism.According to the"Do fine mountain/Do under the mountains"Development concept,The mountain key perfect important node/The main landscape/Tourism logo/Down around the key"eat/live/line/swim/purchase/entertainment"Tourism supporting link implement community comprehensive reform/Make big background part/Spin tourism industry chain.

　　“希望此举能够让‘慕名而来’产生的集聚效应,带动旅游发展升级。”孙超告诉记者,不只在峄山镇,邹城市其它一些地方也在积极探索用地名文化拉动旅游业发展的路子。位于郭里镇的爹娘庙村,因羲皇庙而得名,羲皇庙是为祭祀人文始祖伏羲与人类始祖母女娲而修建的庙宇,当地正积极探索修建伏羲文化园。

"Hope it can make‘over’Produce the accumulative effect,Drive the tourism development upgrade."SunChao told reporters,Not only Yi in town,Zoucheng some other place also actively explore land name culture pull tourism development way.Is located in the town of guo's parents temple village,Because the name xi stem temple,Xi stem temple is to sacrifice human ancestor fu and human initial grandmother nuwa built temples,Local is actively explore building fu group.

　　尊重历史

Respect history

　　切忌盲目开发

Avoid by all means is blind development

　　“近年来,地名文化被列为非物质文化遗产,才开始受到愈来愈多的关注。”曲阜师范大学历史文化学院院长成积春认为,地名文化融合了知识性、趣味性、审美性、情感性,是内容极为丰富、底蕴极为深厚的文化旅游资源。通过地名文化旅游资源的开发是可以提升旅游目的地的形象和文化内涵,推动旅游经济发展。

"In recent years,Place culture is listed as intangible cultural heritage,Began to by more and more attention."Qufu normal university, dean of the college of history and culture into a product that spring,Place the cultural integration of knowledge/interesting/aesthetic/affective,Is of rich content/Background is very profound cultural tourism resources.Through the place of culture tourism resource development is can promote tourism destination image and cultural connotation,To promote the development of tourism economy.

　　那么如何发掘利用地名文化,促进旅游开发?成积春建议,首先要加强对地名资源的管理保护。“地名管理中央已有法规,明确地名的命名、更改、取消要按规定的程序办理。但并没有得到很好地贯彻落实。”其次,要对地名文化实行抢救性发掘整理。“这是项浩大的工程,长期以来,因资金、人力、环境等因素的限制,发掘成绩并不是很理想,若再不进行抢救就会失传。”

So how to utilize the place culture,Promoting tourism development?Into product spring Suggestions,First of all to strengthen the protection of place names resource management."The central administration of place names have rules and regulations,Clear the place named/change/Cancelled according to the provisions of the procedure.But didn't get very good implementation."secondly,To place a culture under explore collation."This is a huge project,For a long time,Because of money/human/The limitation of the environmental factors,Discover achievement is not very ideal,If you don't to rescue will be lost."

　　“与旅游开发结合,还要把握原则。”首先要尊重历史。“地名文化与旅游相结合,所做的改变要有度,否则就失去应有的价值。”成积春说,还要遵循边发掘整理边开发利用的原则。“发掘整理有一个过程,等完全整理好了再去开发利用,既不利于地名文化的传承和保护,也不适应旅游业发展需要。旅游景区范围内的地名文化要先发掘整理,然后向周边地区幅射。”

"Combining with the tourism development,Will grasp the principle."First of all to respect history."Place names combined with culture and tourism,Do have to change,Otherwise, they lose the due value."Into product spring said,Will follow the edge explore collation side for the development and utilization of principle."Explore collation have a process,And completely tidy to development and utilization,It is harmful not only to places of cultural inheritance and protection,Don't adapt to the tourism development needs.Tourism scenic area within the scope of the place culture must uncover finishing,And then to the surrounding areas of radiation."

　　成积春还建议,要注重地名文化人才的培养。“人才的培养要走专业与业余相结合的路子。民政、文化等部门要将该项工作列为相关科室的必办业务,要广泛联系一批单位和骨干形成地名文化研究网络。要配备高等院校相关专业的毕业生,形成一批专业人才。要举办旅游工作人员培训班,提高其地名文化素质,以熟练运用地名文化于旅游活动之中。”

Into product spring also suggested,Should pay attention to place cultural talents."Talents to go professional and amateur combination way.civil/Cultural departments will work as the relevant departments will do business,To extensive contacts with a number of units and backbone form place culture research network.To equipped with institutions of higher learning related professional graduates,Form a group of professional talents.To deliver tourism staff training,To improve the cultural quality of place names,With good command of place names in the culture of tourism activities."